Working on UA for Star Trek Fleet Command and Marvel Strike Force (Worked on UA for Wheel of Fortune)-Leading strategy and spend allocation accordingly to KPI goals and budgets.-Plan, setup, execute and optimize all mobile marketing campaigns across multiple sources including Paid Social (Facebook, Google, Twitter, Snapchat, Reddit, TikTok, etc), Ad-networks/DSPs (Unity, Tapjoy, Molocoads, etc.) and other channels.-Evaluate/test new marketing partners and platforms.-Train and manage UA analysts.-Coordinate with Creative team for marketing asset creation and optimization.-User Acquisition planning & communication, working with cross functional teams in Product, Creative, Analytics and Engineering to drive the highest ROI/LTV possible while preventing fraud.Nominated for:Best Publisher - ScopelyGame of the Year - Star Trek Fleet Command Best Marketing - Star Trek Fleet Command Best Breakthrough Game - Star Trek Fleet Command https://www.pocketgamer.com/articles/081666/here-are-the-pocket-gamer-mobile-games-awards-2020-finalists/https://play.google.com/store/apps/editorial_collection/promotion_topic_googleplayawards2019?hl=en_US

•Develop, manage, execute, and drive end-to-end campaign optimization strategies including repeatable processes for testing and measuring for return on client KPIs, to day-to-day tactics that improve digital revenue yield, conversion rates and overall margins.•Provide regular reporting & analysis of current ad monetization & campaign performance, synthesizing key learnings and using these to define strategies and identify potential future opportunities for growth and cost savings. •Manage and implement processes associated with mobile tracking attribution, ad operations, trafficking, campaign analysis, inventory and campaign lifecycle management.•Identify opportunities to increase publisher revenues, execute through rigorous and ongoing optimization.•Troubleshoot campaign issues and Investigate/resolve technical mobile attribution problems.•Maintain relationships with 3rd party tracking partners and manage tracking integration with AdColony's tracking API.•Validate and build out tracking links to ensure accurate reporting and consistency with third party tracking partners. (Appsflyer, Kochava, Tune, Adjust, etc.).•Build out SQL queries for our internal teams that improve workflow by 20% - 50% and provide granular insights.•Utilize SQL, Tableau and Metamarkets to produce analysis/ad hoc data reporting, forecast advertising inventory and make data-driven decisions.•Utilize raw data to validate/investigate discrepancies between the client, MMP and AdColony.•Work with cross-functional marketing teams across regional offices to review results, best practices, communicate process, and testing hypothesis, as well as market specific insights.•Lead on going initiatives to continually drive greater automation/efficiency of complex, multifaceted workflow and process. •Serve as primary contact between the core acquisition marketing team.

•Solid foundation in ad operations and trafficking with a strong understanding of implementation factors, quality assurance, best practice and legal standards for Performance and Brand Campaigns.•Facilitate cross-functional communication between Campaign Managers, Account Managers, Publishing and Analytics to ensure that all ad serving implementations are delivering according to sales business requirements.• Analyze/Investigate/Optimize campaign performance.• QA/Campaign Set Up + Launch.• Client/Internal Reporting and Support.

•Reviewed/approved large amounts of incoming brand campaign orders with detail and speed.•Collaborated with Campaign Managers, Account Managers and Sales teams on a daily basis to optimize campaigns and revenue.•Analyzed accounts to discover discrepancies and resolved all variances for month end close.•Established relationships with key clients via email/telephone to collect past due accounts and resolve questions/disputes.•Audited delivery of campaigns and proactively investigated possible reporting discrepancies to accurately prepare 300-400 monthly invoices.•Resolved approximately 95% of delinquent receivables over 91+ days past due.