David Span Email & Phone Number

Mountain Lakes, Nj, Us

Span Marketing provides Strategic Marketing and Fractional CMO services. With over 25 years of experience, we provide access to a team of professionals who specialize in all aspects of marketing – so you don’t have to. Span Marketing assumes the role of your dedicated, outsourced Chief Marketing Officer, providing strategic marketing leadership and expertise without the necessity of a full time, in-house executive.Utilizing cutting-edge tools, advanced data analysis, and extensive industry knowledge, we eliminate the necessity of an internal marketing team. We help companies build their brands and achieve growth through strategic marketing planning and execution.Our mission is to deliver a consistent and powerful marketing plan, leaving business owners to focus on their core strengths – running the business. We help drive efficient growth and audience targeting by using industry insights, innovative tools, and a fresh outlook.At Span Marketing, we are passionate about growing companies across virtually every sector. Our full-service agency leverages every tool available to reach out to your ideal clients and generate more qualified leads. The result? A tangible increase in sales and revenue for your business.

Morristown, New Jersey, Us

Leading the marketing team for a Secure Exchange API driven solution. Oversee all marketing functions including lead generation, product marketing, creative, branding and events. Launched multiple campaigns across healthcare and financial services verticals growing new business by over 100%. Established developer advocacy program with a focus on a new no-code development offering.

Short Hills, New Jersey, Us

AlefEdge is the leader in the Edge Internet, delivering the power of the 5G based Edge Internet to application developers through our easy-to-use technologies. As Chief Marketing Officer, responsible for all Corporate and Product Marketing initiatives. As part of the executive team, led all messaging, collateral, lead generation, product marketing, corporate communications, and events, as well as the corporate website. As the company has grown, we have shifted from brand advocacy to product marketing, with a focus on growing the Enterprise business as well as building a Developer ecosystem. Managed deep relationships in the media and analyst communities.

Union, Nj, Us

Responsible for the planning and leadership of the Marketing organization by ensuring that the appropriate structures, systems, competencies and values are developed in order to exceed the goals of the Marketing plan. Responsible for implementation of the Marketing strategy, with a focus on digital marketing (PPC/SEO), partnership marketing, social media and brand strategy. Managed a team of marketing professionals.• Consistently exceeded monthly goals in customer acquisition, while managing a $6M marketing budget. • Grew the online partner channel by more than 110% in 6 months.• Launched the retail channel for LifeStation, including offerings on Amazon and Google Shopping. • Led the launch of new eCommerce platform, increasing online sales by 300% in first month. Responsible for all web content and creative.• Responsible for releasing new technology features to the LifeStation product family.

Manhattan, New York, Us

Zedge is the world’s #1 content distribution platform for mobile personalization and self-expression. In this newly created role, I was responsible for leading the efforts to create a B2B product within Zedge. This includes Product Management, Business Development, and operations for creating brand partnerships across multiple verticals, including entertainment, sports, media and consumer products.• Led the creation of Zedge Collections, a place where companies can promote their brands utilizing personalization content and own the most valuable real estate on the mobile phone – the home screen. Enhanced marketer’s ability to reach desired target audience through this mobile-delivered Ad Tech solution.• Owned the Customer Success function for all partners.• Successfully won partnerships with top brands from companies such as Sports Illustrated, ESPN, Fox Entertainment, Paramount Pictures, Washington Wizards, Cricket Magazine, Entertainment One (CA), and IDW.

Responsible for the overall Video collaboration market for Arkadin in North America. Own the entire end-to-end customer experience, while focused on growing top line revenue and EBIT. Full P&L ownership of the Video BL. Managed an overlay sales team to support all video opportunities, including ArkadinVideo, powered by Vidyo, Blue Jeans Service, Polycom hardware, Pexip and Video Managed Services.• Grew license revenue by 73% in FY15 through direct sales and new product offers, increasing deal size by 50%.• Developed Customer Success (CSM) plans for strategic clients. Established regular reviews to track the metrics across the business. Maintained over 95% of base customers, and built long term agreements to reduce churn.• Successful in creating new offers based on emerging technologies in the marketplace. This included embedding Pexip technology into a new service, ArkadinVision which combined leading edge video software with Arkadin’s proprietary conferencing solutions. Service was launched successfully across North America.

Hackensack, Nj, Us

Responsible for developing the business plan and executing on the Cloud Services ecosystem and business for Vidyo in North America. Vidyo delivers groundbreaking video conferencing technology that provides HD video from the conference room to desktop and mobile devices.• Grew topline revenue by 25% year over year, exceeding quota on a regular basis, managing national accounts.• Created a hosted video conferencing solution for Managed Service Providers. This was Vidyo’s first ever SaaS model leveraging Vidyo’s patented technology.• Acquired over 15 partners to the Vidyo platform, including negotiating business and contract terms, launch of service, and maturation. Account management of strategic opportunities of Telco’s, MSO’s and Service Providers.

Newark, Nj, Us

• Responsible for driving long term strategic direction and commercializing all new technology opportunities for IDT Telecom. This included evaluating and reviewing investment opportunities, developing strategic plans and negotiating acquisition and licensing contracts. • Created Mobile Financial Services strategy to launch mobile payments solution in Latin America and the Middle East. Included leading the business development and technology partnerships required to launch the service.• Launched Fixed Mobile Convergence (FMC) trials with two cable operators in the US and a service provider in the Caribbean. • Developed Social Video prototype being marketed to social networking companies.

Newark, Nj, Us

• Responsible for all product management and marketing activities for IDT Telecom. This included strategic planning, product management and development for multiple product lines across all channels. • Responsible for all online and offline marketing efforts for IDT Telecom, including customer acquisition, trade events and branding. Supported a team of 30 employees. Product lines included:• Consumer Phone Services• Stored Value Products• Wireless Products – management of IDT’s MVNO • Voice over IP – provided product management and marketing for the Net2Phone product suite. • Carrier Services

Newark, Nj, Us

• Responsible for all product management and marketing activities for Net2Phone worldwide. • Full P&L management.• Coordinated with the sales and business development organizations to drive profitable growth across all product lines. • Responsible for all online and offline marketing efforts for Net2Phone, including customer acquisition and branding.

Dallas, Tx, Us

Dallas, Tx, Us

Atlanta, Georgia, Us

Mba

Bbs, Finance

At&T Management Training, International Business