Joe Whelchel Email & Phone Number

Sautee Nacoochee, Ga, Us

Northeast Georgia Area

I am currently operating as WP MediaCraft LLC, specializing in the development of advanced, Wordpress-based websites and predictive business models based on advanced data modeling. My applications include business simulation models, facilitating team training exercises and complex, multi-dimensional decision processes. Masters & Bachelors degrees from Georgia Tech in Management. Website at wpmediacraft.com

Knoxville, Tennessee Area

ADBI is an affiliated organization with The University of Tennessee-Knoxville, operating under DoD contracts. My role involved periodic assignments as a Senior Consultant in the development of web-based decision process simulation tools for the U.S. Department of Defense. In particular, I develop online, collaborative training simulation tools for working DoD acquisition teams. The primary training objective is cost-efficient management of large-scale acquisition projects (e.g., fighter aircraft acquisition, services acquisition,). Additionally, I develop web-based business intelligence applications for DoD-related industry, and have engaged in a variety of research work for ADBI.

Greater Atlanta Area

Held the leadership role in the client relationship with The Coca-Cola Company for their largest consumer & shopper segmentation study to date. This work produced Coca-Cola North America’s current consumer segmentation framework and its “shopper insights” typology. Managed all aspects for TNS of data analysis, segmentation analysis and segmentation schema development, and managed the client relationship.

Greater Atlanta Area

Developed research-based pricing architectures with local bottlers, resulting in substantial gains in channel operating profits and in-market brand presence. Institutionalized a sophisticated global pricing research methodology for local market pricing strategies and packaging decisions, using choice-based conjoint methods. Developed computer software to assist in several related business processes, e.g.: channel level P&L’s and profitability assessment tools, activities-based costing analysis, etc. Developed and taught numerous headquarters-based workshops in the subjects of channel-based revenue management, channel economic modeling, and packaging & pricing strategy.

Greater Atlanta Area

Led channel business strategy initiatives in numerous key European markets, addressing brand positioning, consumer pricing & packaging strategy, sales & distribution methods, merchandising strategy. These initiatives led to substantial improvements in channel profitability and market performance. Contributed particular expertise in quantitative consumer research design and execution, revenue growth management strategy, marketing mix decisions, financial value chain modeling, and in-market strategies.

Worldwide

Worked with headquarters and bottler senior management teams to develop strategies to turn around or build market performance in priority markets in Europe, Latin America, and Asia. The focus of these initiatives was to re-engineer bottler organizations and market execution to improve both in-market competitiveness and build value chain profitability. Developed the CHAMPS software system (Channel Marketing Planning System). This system became the standard company-wide tool to support local market channel strategy development, and is still in use.

Orlando, Florida Area

Short-term (1 year) temporary assignment to manage a group responsible for strategic marketing research for the national Red Lobster chain. Returned to The Coca-Cola Company following this role.Responsibilities included consumer segmentation research, menu testing, ad copy testing, new product development, restaurant location modeling, awareness/trial/usage and attitude tracking.Developed extensive computer-based, integrated marketing information system.

Greater Atlanta Area

Group management responsibility for three functional areas (13 person group): Fountain Marketing Research, Forecasting for Coca-Cola North America, Marketing Modeling. Responsibility for all Fountain related marketing research, including customer satisfaction tracking for major foodservice clients, consumer custom research, controlled store testing, diary panels, focus groups, product/package testing, purchase simulations, and syndicated market data analysis. Conducted extensive research into bottler physical distribution methods; evaluating alternative delivery modes, improving efficiencies.