Joe Whelchel

Joe Whelchel Email and Phone Number

Independent Consultant @ Sautee Nacoochee, GA, US
Sautee Nacoochee, GA, US
Joe Whelchel's Location
Sautee Nacoochee, Georgia, United States, United States
Joe Whelchel's Contact Details

Joe Whelchel work email

Joe Whelchel personal email

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About Joe Whelchel

Thirty-five+ years of Fortune 500 experience in the fields of market research, management science, advanced analytics, strategic planning, business simulation modeling, marketing & operations management, advanced web application development. Currently seeking contract/part-time or consulting arrangements, applying my skills in advanced business analytical methods, skilled writing. Excellent fit for part-time, remote, 1099-based assignments. Primary past employers: The Coca-Cola Company (28+ yrs), Aerospace & Defense Business Institute (University of Tennessee-Knoxville). Shorter term consulting and contract assignments (Red Lobster, Equifax, Harris Interactive, TNS, Georgia Pacific, BBDO, et.al.). Recent work with The University of Tennessee-Knoxville, developing web-based business process simulation models for The Department of Defense. My education includes Bachelors and Masters degrees from Georgia Tech, with a major in Management, plus numerous technical research training experiences.

Joe Whelchel's Current Company Details
WP MediaCraft, LLC

Wp Mediacraft, Llc

Independent Consultant
Sautee Nacoochee, GA, US
Joe Whelchel Work Experience Details
  • Wp Mediacraft, Llc
    Independent Consultant
    Wp Mediacraft, Llc
    Sautee Nacoochee, Ga, Us
  • Wp Mediacraft, Llc
    Principal
    Wp Mediacraft, Llc Jun 2016 - Present
    Northeast Georgia Area
    I am currently operating as WP MediaCraft LLC, specializing in the development of advanced, Wordpress-based websites and predictive business models based on advanced data modeling. My applications include business simulation models, facilitating team training exercises and complex, multi-dimensional decision processes. Masters & Bachelors degrees from Georgia Tech in Management. Website at wpmediacraft.com
  • Aerospace & Defense Business Institute (University Of Tennessee-Knoxville)
    Senior Consultant
    Aerospace & Defense Business Institute (University Of Tennessee-Knoxville) 2011 - Aug 2017
    Knoxville, Tennessee Area
    ADBI is an affiliated organization with The University of Tennessee-Knoxville, operating under DoD contracts. My role involved periodic assignments as a Senior Consultant in the development of web-based decision process simulation tools for the U.S. Department of Defense. In particular, I develop online, collaborative training simulation tools for working DoD acquisition teams. The primary training objective is cost-efficient management of large-scale acquisition projects (e.g., fighter aircraft acquisition, services acquisition,). Additionally, I develop web-based business intelligence applications for DoD-related industry, and have engaged in a variety of research work for ADBI.
  • Tns
    Vice President-Account Executive
    Tns Aug 2005 - May 2007
    Greater Atlanta Area
    Held the leadership role in the client relationship with The Coca-Cola Company for their largest consumer & shopper segmentation study to date. This work produced Coca-Cola North America’s current consumer segmentation framework and its “shopper insights” typology. Managed all aspects for TNS of data analysis, segmentation analysis and segmentation schema development, and managed the client relationship.
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  • The Coca-Cola Company
    Global Research Director For Pricing Analytics
    The Coca-Cola Company Jan 1997 - Jun 2001
    Greater Atlanta Area
    Developed research-based pricing architectures with local bottlers, resulting in substantial gains in channel operating profits and in-market brand presence. Institutionalized a sophisticated global pricing research methodology for local market pricing strategies and packaging decisions, using choice-based conjoint methods. Developed computer software to assist in several related business processes, e.g.: channel level P&L’s and profitability assessment tools, activities-based costing analysis, etc. Developed and taught numerous headquarters-based workshops in the subjects of channel-based revenue management, channel economic modeling, and packaging & pricing strategy.
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  • The Coca-Cola Company
    Greater Europe Group-Channel Marketing Manager
    The Coca-Cola Company Jan 1995 - Feb 1997
    Greater Atlanta Area
    Led channel business strategy initiatives in numerous key European markets, addressing brand positioning, consumer pricing & packaging strategy, sales & distribution methods, merchandising strategy. These initiatives led to substantial improvements in channel profitability and market performance. Contributed particular expertise in quantitative consumer research design and execution, revenue growth management strategy, marketing mix decisions, financial value chain modeling, and in-market strategies.
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  • The Coca-Cola Company
    International Consultant To The Coca-Cola System
    The Coca-Cola Company Sep 1987 - Dec 1994
    Worldwide
    Worked with headquarters and bottler senior management teams to develop strategies to turn around or build market performance in priority markets in Europe, Latin America, and Asia. The focus of these initiatives was to re-engineer bottler organizations and market execution to improve both in-market competitiveness and build value chain profitability. Developed the CHAMPS software system (Channel Marketing Planning System). This system became the standard company-wide tool to support local market channel strategy development, and is still in use.
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  • Red Lobster
    Market Research Director
    Red Lobster Jan 1987 - Feb 1988
    Orlando, Florida Area
    Short-term (1 year) temporary assignment to manage a group responsible for strategic marketing research for the national Red Lobster chain. Returned to The Coca-Cola Company following this role.Responsibilities included consumer segmentation research, menu testing, ad copy testing, new product development, restaurant location modeling, awareness/trial/usage and attitude tracking.Developed extensive computer-based, integrated marketing information system.
  • The Coca-Cola Company
    Manager-Fountain Marketing Research And Management Science
    The Coca-Cola Company Jan 1976 - Jan 1986
    Greater Atlanta Area
    Group management responsibility for three functional areas (13 person group): Fountain Marketing Research, Forecasting for Coca-Cola North America, Marketing Modeling. Responsibility for all Fountain related marketing research, including customer satisfaction tracking for major foodservice clients, consumer custom research, controlled store testing, diary panels, focus groups, product/package testing, purchase simulations, and syndicated market data analysis. Conducted extensive research into bottler physical distribution methods; evaluating alternative delivery modes, improving efficiencies.
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Joe Whelchel Skills

Analytics Business Process Simulation Tools Advanced Analytics Web Application Development Marketing Research Segmentation Strategy Web Application Design Simulation Model Development Business Intelligence Crm Customer Insight Data Analysis Focus Groups Forecasting Integrated Marketing Leadership Management Market Research Market Analysis Marketing Marketing Strategy Multi Channel Marketing Pricing Pricing Strategy Process Improvement Product Development Statistical Modeling Strategic Planning Business Strategy Team Building Consulting Business Planning Brand Development Digital Marketing Market Planning Competitive Analysis Digital Strategy Analytical Skills

Joe Whelchel Education Details

  • Georgia Tech
    Georgia Tech
    Management (Specialty In Management Science)

Frequently Asked Questions about Joe Whelchel

What company does Joe Whelchel work for?

Joe Whelchel works for Wp Mediacraft, Llc

What is Joe Whelchel's role at the current company?

Joe Whelchel's current role is Independent Consultant.

What is Joe Whelchel's email address?

Joe Whelchel's email address is jo****@****ive.com

What schools did Joe Whelchel attend?

Joe Whelchel attended Georgia Tech.

What are some of Joe Whelchel's interests?

Joe Whelchel has interest in Financial Modeling, Playing Old Time Appalachian Music, Market Research, Decision Support Simulation Systems, Wordpress, Mandolin, Acoustic Guitar, Strategic Planning, Bass.

What skills is Joe Whelchel known for?

Joe Whelchel has skills like Analytics, Business Process Simulation Tools, Advanced Analytics, Web Application Development, Marketing Research, Segmentation, Strategy, Web Application Design, Simulation Model Development, Business Intelligence, Crm, Customer Insight.

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