David Staas Email & Phone Number

California, United States

Winston-Salem, Nc, Us

Austin, Tx, Us

Lead product vision and roadmap, with P&L responsibility for six core lines of business including audiences, insights, attribution, a programmatic DSP, a premium media activation business, and a portfolio of owned and operated consumer shopping mobile apps.Integrated three technology platforms to create a unified marketing platform, extended the portfolio into transaction-based solutions, created new strategic partnerships, integrated two acquisitions, and launched multiple new products, resulting in record revenue and profitability.

Drove the company's go-to-market strategy, leading the Product, Engineering, Marketing, BI, and Sales Development teams. Created an omni-channel marketing platform for audience, insights, measurement, and media solutions activated via DAAS, SAAS, or managed service. Evolved the company into an enterprise-focused business centered on data and measurement. Built customer relationships with some of the largest brands, media publishers, and agencies across the retail, restaurant, consumer goods, telco, and automotive industries.Incubated, built, and led go-to-market strategy for the company’s attribution, programmatic audience, insights, and advanced TV businesses - new products accounting for over 50% of company revenue.Led rebranding and renaming of company to NinthDecimal, doubling revenue growth. Implemented lead-generation programs focused on freemium data services, thought-leadership content, and a quarterly Mobile Insights Report, resulting in 3x ROI.Co-led the successful acquisition of NinthDecimal by InMarket.

San Francisco, Us

Served as Interim CEO at request of JiWire Board. Transitioned the company to a mobile and data-focused company while stabilizing the company’s financials and returning the company to high growth. Major accomplishments:• Created, patented, and trademarked the Location Graph, the industry’s first behavioral audience solution based on location data, which became the foundation of the company’s go-forward revenue.• Increased quarterly revenue by 200%, returning the company to year-over-year growth • Improved bottom line 60% by reducing operating costs 25% and improving margins 300%

San Francisco, Us

Responsible for the company’s go-to-market strategy and execution, leading product management, corporate marketing, and strategic marketing. Pioneered innovative advertising products such as Ads for Access in partnership with WiFi network partners, and Compass, the industry’s first location contextualized ad unit for mobile apps in partnership with Fortune 500 brands. Launched the industry standard Mobile Audience Insights Report which doubled JiWire market presence and coverage. Helped drive the JiWire Wi-Fi Finder mobile app to over 25M downloads.

Built a cross-functional team responsible for Product Management, Product Marketing, and Corporate Marketing for a leading SAAS-based mobile ad platform and mobile ad network company.• Reprioritized the roadmap to accelerate time-to-market, launching new solutions which accounted for over 50% of revenue, including the industry’s first iPhone video advertising solution• Developed new SaaS-based products, including a white-label mobile advertising platform within six months, securing competitive wins with three of Europe’s largest carriers and publishers• Realigned the marketing budget to implement a new lead generation strategy. Executed programs that generated hundreds of high quality leads for 30% of previous budget.• Built the Mobile Ad Degree program, a quarterly industry event to evangelize the new mobile ad market for brands and advertisers, with hundreds of attendees at each event.

Redwood City, Us

Led the global product marketing team for the company’s $400M annual revenue product portfolio, bringing the mobile internet and new mobile services to carriers and broadband providers worldwide• Streamlined portfolio of 30 disparate products into an integrated Adaptive Mobility suite focused on three core solutions. Launched new company positioning and strategy at Mobile World Congress.• Launched one of the industry’s first mobile advertising solutions, focused on content monetization for mobile carriers.• Transitioned a legacy mobile gateway business into a new mobile content and services business, securing wins major mobile carriers in US and Europe, beating revenue targets each quarter.• Incubated the first successful new business line for Openwave, creating a new industry category of messaging security solutions, achieving $25M run rate in first year

Redwood City, Us

Led the Product Management team for the company’s mobile and broadband messaging business, the second largest business line by revenue.• Developed the company’s strategy for the emerging US and global broadband market, securing C-level support and investment• Increased US broadband market share by 30%, delivering over 25% of company total revenue

San Francisco, Ca, Us

Co-founded the Messaging Anti-Abuse Working Group, a global industry organization of mobile carriers and broadband providers to collaboratively solve messaging security.

Led the Product Management team for the company’s flagship mobile and broadband messaging platform, growing the business over $100M, or 300%, in two years. • Led development and launch of the next generation IP-based messaging platform, migrating over 50% of customers within first 12 months, and driving over 80% of revenue.• Built the industry’s first photo messaging service with J-Phone (now Softbank) in Japan• Extended the consumer messaging product to a hosted business messaging solution, deploying with top carriers such as Verizon (formerly GTE).

Worldwide, Oo

Helped build a new Capital Programs consulting practice, successfully selling and managing projects for Fortune 100 clients in telecommunications, hi-tech, and retail.

Washington, Dc, Us

Led architectural design teams for high-end commercial and residential projects. Projects include The Ballpark in Arlington, the Bass Performing Arts Hall, and the Fort Worth Public Library.

Mba

B.S., Architecture