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As a skilled real estate professional, I offer over 15 years of experience working with blue-chip companies in Australia, the UK and Asia. I have achieved much of my success by setting bold visions, taking an innovative approach and delivering exceptional results across the real estate industry. I provide strategic insights for new mixed-use projects and manage successful sales and acquisition programs for a range of private, government and institutional clients.After completing a Bachelor of Business in my home country of Australia, I relocated to London where I spent two and a half years working for Europe’s largest developer, Land Securities, marketing the company’s multi-billion pound portfolio, creating new brands and executing progressive strategies for a range of now world-renowned projects. I joined Lendlease after relocating to Singapore, where I spent eight years working across the region in marketing leadership and development roles. I am now a Director of Genera 45, a progressive real estate consultancy that offers services across all real estate transactions.Specialties: Property, Real Estate, Sales, Acquisitions, Divestment, Leasing, Negotiation, Deals, Campaigns, Joint Ventures, Project Funding, Development Advisory, Innovation, Strategy, Leadership, Relationships, Marketing, Retail, Commercial, Residential, Industrial, Theme Parks, Public Realm, Childcare, Medical, Assets, Portfolios, Project Management, Financial Management, Market Research, Stakeholder Management, Technology, Communications.
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DirectorGenera 45 Apr 2018 - PresentBrisbane, Qld, AuEstablish, manage and grow a new business that pairs significant industry knowledge with an incredible partner network to deliver innovative services across all facets of real estate transactions.Genera 45 clients benefit from access to our team’s 50+ year experience, world class database, life-long industry contacts and vast market knowledge. We work with owners and agents to supercharge property transactions through a system that maximises value and achieves results no one else can. -
DirectorEthereal Place Sep 2016 - Apr 2018Gold Coast, Qld, AuEstablish and manage a new consultancy that offers property vision, branding and development advice, bringing over ten years experience working with blue chip companies in Australia, the UK and Asia. I provided access to a deep understanding of the relationship between people and place for a range of private and government clients, and helped them set bold visions, take an innovative approach and establish a tangible personality for flagship real estate developments. I oversaw ideas and initiatives across multiple aspects of property delivery, including robust commercial feasibilities, detailed development briefs, design management, sales & leasing strategies, market research and destination branding.Key Achievements:• Established a new, innovative business and developed a network of private and government clients• Supported a number of developers and government stakeholders to establish place creation and development strategies for a range of retail, commercial, residential and town centre projects• Established the vision, purpose, positioning and place strategy for Australia's largest ever masterplanned community -
Head Of MarketingLendlease Feb 2015 - Sep 2016Barangaroo, Nsw, AuLead the branding, marketing, communications and place creation strategies for Tun Razak Exchange, a new 70 acre financial centre in the heart of Kuala Lumpur, Malaysia. With an estimated Gross Development Value of USD8 billion, the development encompasses investment grade A office space underpinned by world-class residential, hospitality, retail, leisure and cultural offerings. My role was to manage an internal team and a series of external partners to develop the project’s vision, brand architecture, visual identity, audience segmentation, communications approach and marketing strategies, whilst ensuring these align with the physical product by developing a place strategy and approach to activation. The role includes driving internal communications and team culture, whilst delivering campaigns that support the leasing of over 500 retail units, the sales of over 2,400 luxury apartments and the attraction of numerous hotel, entertainment, culture and development partners.Key Achievements:• Developed the strategy and communications material that led to a successful Government partnership and significant property investment• Delivered the vision, brand and place strategy for a 70 acre mixed-use masterplan• Established the marketing team and strategies required to deliver, lease and sell various retail and residential assets -
Development ManagerLendlease Dec 2013 - Jan 2015Barangaroo, Nsw, AuCreate, research and define various property development value propositions that include vision, market opportunities, product solutions, design principles and benchmarks, commerciality and anticipated returns. Work as part of a dynamic team to create mixed-use places (retail, office, residential, hotel) across Asia that meet market needs and ensure the team understand the development vision and their contribution to its success. Keep abreast of market trends across stakeholders, customers, investors, competitors, delivery, industry and regulatory environments across the region. Leverage experts internally and externally to drive and enhance project outcomes and facilitate active engagement to ensure effective decisions are achieved. Bring together strategic and commercial imperatives to manage risk and opportunities, ensuring they are mitigated and realised.Key Achievements:• Lendlease Global Excellence in Innovation & Business Performance award• Led the communications strategy and execution of several high profile property bids• Developed a new cultural programme and approach for safety which has been adopted globally by Lendlease
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Marketing DirectorLendlease Feb 2009 - Dec 2013Barangaroo, Nsw, AuDevelop and implement marketing plans that successfully take high profile new retail developments through the key phases of construction, pre-opening, launch and stabilisation. Set and manage marketing budgets that are meticulously planned, managed and add value to projects. Create exciting new destination retail brands with tangible personalities, key attributes, clearly defined positioning, powerful logos and a considered visual language. Work with development managers, architects and interior designers to integrate development brand personalities into the physical space to create a unified customer experience. Build relationships with key influencers. Seed effective and targeted stories to local and regional media to gain positive coverage of development activity and raise the profile of projects. Define, establish and motivate a dynamic marketing team that works efficiently to support business objectives. Identify and pass on knowledge and experience to high potential junior staff.Key Achievements:• Lendlease Young Achiever of the Year• Lendlease regional Excellence in Innovation & Business Performance award• Delivered a retail asset that won a global FIABCI Prix d’Éxcellence award
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Marketing ExecutiveLand Securities Jul 2006 - Dec 2008London, GbDevelop and implement marketing campaigns that support the sales and leasing strategies for a development pipeline worth many billions of pounds. Deliverables included: innovative leasing brochures, cutting edge marketing suites, scale models, leasing agent presentation tools, direct mail pieces, advertising, construction site hoardings to name a few. Create and implement material that is targeted to a range of different audiences that included leading global office occupiers, world-renowned retailers and high net worth individuals on the residential and investment side. Set and manage development marketing budgets worth up to five million pounds per development with numerous developments at any one time.Key Achievements:• Marketing Benchmark Awards – Client of the Year• Design Week Awards – Hall of Fame induction• D&AD Awards – Best environmental design -
Marketing ManagerCentro Properties Group (Now Vicinity Centres) Mar 2005 - Apr 2006Chadstone, Victoria, AuAccountable for managing the marketing and promotional direction of three shopping centres and maintaining three separate individual brands with the emphasis on growing customer visitation and sales in line with the company’s objectives and goals. Develop, implement and review the annual marketing, promotional and event plans for each property; analyse and monitor performance against objectives and ensure growth by differentiating the brands to ensure sales targets were continually achieved.Key Achievements:• Successfully re-branded and launched a redeveloped shopping centre• Selected to prepare several Board of Directors reports
Daniel Steffe Skills
Daniel Steffe Education Details
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Griffith UniversityMarketing / E-Commerce -
Trinity Lutheran College, Ashmore, QldHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Daniel Steffe
What company does Daniel Steffe work for?
Daniel Steffe works for Genera 45
What is Daniel Steffe's role at the current company?
Daniel Steffe's current role is Off-market property transactions..
What is Daniel Steffe's email address?
Daniel Steffe's email address is ds****@****ail.com
What is Daniel Steffe's direct phone number?
Daniel Steffe's direct phone number is +614118*****
What schools did Daniel Steffe attend?
Daniel Steffe attended Griffith University, Trinity Lutheran College, Ashmore, Qld.
What are some of Daniel Steffe's interests?
Daniel Steffe has interest in Children, Education, Environment, Arts And Culture, Science And Technology, Photography And Travel, Playing Guitar, Mountain Biking, Animal Welfare, Heavy Metal.
What skills is Daniel Steffe known for?
Daniel Steffe has skills like Strategy, Marketing Strategy, Advertising, Marketing Communications, Market Research, Marketing Management, Strategic Planning, Public Relations, Brand Development, Business Strategy, Digital Marketing, Digital Strategy.
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