Daniel Steffe Email & Phone Number

Brisbane, Qld, Au

Establish, manage and grow a new business that pairs significant industry knowledge with an incredible partner network to deliver innovative services across all facets of real estate transactions.Genera 45 clients benefit from access to our team’s 50+ year experience, world class database, life-long industry contacts and vast market knowledge. We work with owners and agents to supercharge property transactions through a system that maximises value and achieves results no one else can.

Gold Coast, Qld, Au

Establish and manage a new consultancy that offers property vision, branding and development advice, bringing over ten years experience working with blue chip companies in Australia, the UK and Asia. I provided access to a deep understanding of the relationship between people and place for a range of private and government clients, and helped them set bold visions, take an innovative approach and establish a tangible personality for flagship real estate developments. I oversaw ideas and initiatives across multiple aspects of property delivery, including robust commercial feasibilities, detailed development briefs, design management, sales & leasing strategies, market research and destination branding.Key Achievements:• Established a new, innovative business and developed a network of private and government clients• Supported a number of developers and government stakeholders to establish place creation and development strategies for a range of retail, commercial, residential and town centre projects• Established the vision, purpose, positioning and place strategy for Australia's largest ever masterplanned community

Barangaroo, Nsw, Au

Lead the branding, marketing, communications and place creation strategies for Tun Razak Exchange, a new 70 acre financial centre in the heart of Kuala Lumpur, Malaysia. With an estimated Gross Development Value of USD8 billion, the development encompasses investment grade A office space underpinned by world-class residential, hospitality, retail, leisure and cultural offerings. My role was to manage an internal team and a series of external partners to develop the project’s vision, brand architecture, visual identity, audience segmentation, communications approach and marketing strategies, whilst ensuring these align with the physical product by developing a place strategy and approach to activation. The role includes driving internal communications and team culture, whilst delivering campaigns that support the leasing of over 500 retail units, the sales of over 2,400 luxury apartments and the attraction of numerous hotel, entertainment, culture and development partners.Key Achievements:• Developed the strategy and communications material that led to a successful Government partnership and significant property investment• Delivered the vision, brand and place strategy for a 70 acre mixed-use masterplan• Established the marketing team and strategies required to deliver, lease and sell various retail and residential assets

Barangaroo, Nsw, Au

Create, research and define various property development value propositions that include vision, market opportunities, product solutions, design principles and benchmarks, commerciality and anticipated returns. Work as part of a dynamic team to create mixed-use places (retail, office, residential, hotel) across Asia that meet market needs and ensure the team understand the development vision and their contribution to its success. Keep abreast of market trends across stakeholders, customers, investors, competitors, delivery, industry and regulatory environments across the region. Leverage experts internally and externally to drive and enhance project outcomes and facilitate active engagement to ensure effective decisions are achieved. Bring together strategic and commercial imperatives to manage risk and opportunities, ensuring they are mitigated and realised.Key Achievements:• Lendlease Global Excellence in Innovation & Business Performance award• Led the communications strategy and execution of several high profile property bids• Developed a new cultural programme and approach for safety which has been adopted globally by Lendlease

Barangaroo, Nsw, Au

Develop and implement marketing plans that successfully take high profile new retail developments through the key phases of construction, pre-opening, launch and stabilisation. Set and manage marketing budgets that are meticulously planned, managed and add value to projects. Create exciting new destination retail brands with tangible personalities, key attributes, clearly defined positioning, powerful logos and a considered visual language. Work with development managers, architects and interior designers to integrate development brand personalities into the physical space to create a unified customer experience. Build relationships with key influencers. Seed effective and targeted stories to local and regional media to gain positive coverage of development activity and raise the profile of projects. Define, establish and motivate a dynamic marketing team that works efficiently to support business objectives. Identify and pass on knowledge and experience to high potential junior staff.Key Achievements:• Lendlease Young Achiever of the Year• Lendlease regional Excellence in Innovation & Business Performance award• Delivered a retail asset that won a global FIABCI Prix d’Éxcellence award

London, Gb

Develop and implement marketing campaigns that support the sales and leasing strategies for a development pipeline worth many billions of pounds. Deliverables included: innovative leasing brochures, cutting edge marketing suites, scale models, leasing agent presentation tools, direct mail pieces, advertising, construction site hoardings to name a few. Create and implement material that is targeted to a range of different audiences that included leading global office occupiers, world-renowned retailers and high net worth individuals on the residential and investment side. Set and manage development marketing budgets worth up to five million pounds per development with numerous developments at any one time.Key Achievements:• Marketing Benchmark Awards – Client of the Year• Design Week Awards – Hall of Fame induction• D&AD Awards – Best environmental design

Chadstone, Victoria, Au

Accountable for managing the marketing and promotional direction of three shopping centres and maintaining three separate individual brands with the emphasis on growing customer visitation and sales in line with the company’s objectives and goals. Develop, implement and review the annual marketing, promotional and event plans for each property; analyse and monitor performance against objectives and ensure growth by differentiating the brands to ensure sales targets were continually achieved.Key Achievements:• Successfully re-branded and launched a redeveloped shopping centre• Selected to prepare several Board of Directors reports

Bachelor Of Business, Marketing / E-Commerce

High School Education, High School/Secondary Diplomas And Certificates