•Provide research consultation to support direct mail and digital consumer programs utilizing knowledge and direct marketing experience to design and formulate research related presentations, proposals and recommendations with actionable insights.•Organize primary and proprietary research efforts and syndicated data insights to support salesefforts.•Coordinate and manage analytical and processing instructions for advertisers and corporateresearch projects.•Partner with functional area leaders to develop and implement print and digital product testplans.

• Analyze digital advertising campaigns for top CPG companies across categories using cutting edge technology to deliver campaign results and strategic recommendations for real time optimization and annual planning.• Drive incremental growth both internally and externally through calculated analysis and data-driven insights.• Integrate disparate internal and external data sources, with both soft and hard metrics, that captures performance both online and offline across widespread audiences.• Generate ad-hoc reports measuring performance across a wide assortment of tactics.• Assist annual business planning process through meticulous annual performance reviews for top tier leadership.• Coordinate with internal and external partners to develop new process and training guides for the newest tactics and clients.

• Supports $16MM+ sales goals through strategic planning, including project scope, timelines, and program ownership from conception through billing.• Managed detailed pipeline reporting for key accounts as it relates to media sales forecasting on Walmart.com• Led analytics initiatives driving incremental program growth and sales through detailed reporting analysis.• Created ad hoc reports tracking and analyzing performance on strategic advertiser initiatives.• Partnered with analytics team to develop industry leading reporting through WMX data analysis.• Trained several new team members on account management best practices to foster growth and development to help them maintain their own accounts.

Developed all encompassing social media strategy and plans for clients to increase brand awareness and develop positive relations with potential clients.•Managed the communities of various clients from corporate down to small, family owned business.•Wrote blog posts and case studies to encourage rapport with friends, fans, and followers.•Instructed others on the potential, and correct use of social media, including what, when, and how to post.

Utilized social media to market bands and increased awareness of over 10,000 fans. Updated band fan pages every day with new posts. Created biographies for various bands and entertainers to be viewed by concert venues and record labels.• Wrote and released updates for artists about upcoming concerts and CD release dates that were viewed by hundreds of thousands of fans.• Searched for and reached out to the latest bands on the verge of breakthrough resulting in several new clients.• Recruited four bands to join the company’s list of clients increasing monthly revenues by thousands of dollars.• Contacted numerous companies to endorse our bands resulting in thousands of dollars of support.

Supervised several floor employees ensuring high quality practices. Managed several accounts with incoming quotes, contacting suppliers and developing pricing for customers.• Quoted large orders of several thousand pieces.• Researched prices of products for inventory in millions of dollars.• Tested and measured thousands of displays to maintain high level quality.• Managed up to ten employees and machines, constantly vigilant for any slight change in set up.

Prepared fliers and promotional materials to send to the campus and community of over 5,000 people.• Operated in an office environment enabling a rise of department efficiency.• Completed various marketing tasks increasing attendance at concerts.