Built a retail media marketing strategy and insights team conducting data-centric planning and campaign analysis, commercializing the strategy and analytics practice to drive greater investment from retail partners.• Leadership of digital marketing strategy, data-centric planning, and campaign analysis • Development of a new digital customer experience suite, including a new data lake built on Google Cloud Platform and associated dashboarding and campaign management tools • Management and empowerment of analytics and data engineering talent, including team building, skill and capability development, team member growth, and retention • Collaboration with client analytics teams to drive testing plans, research, & innovation

Director of North American business development for a 1600-person performance marketing agency in the Publicis Groupe, crafting the corporate sales plan and leading successful teams across a portfolio of client service accounts.

Drove huge increases in agency revenue through new business wins and organic account growth. Mastered strategic account management techniques with VP and C-level clients at Fortune 100 brands. Led the first-ever global consulting engagement for the agency. All while earning my M.B.A.

Led a team of high performers to successful revenue growth through applied digital strategy and technology, building comprehensive media and communications plans across paid and natural search, mobile, programmatic display, feeds, affiliates, user experience, conversion optimization & social media.**Performics Vanguard Award Winner, 2011

Developed performance marketing campaigns across search and social media for clients including HP, Education Management Corporation and CitiBank.

Digital and traditional marketing initiatives, data analysis, presentation preparation, team and executive support at companies including J. Walter Thompson, Hamilton Communications Group, Dotomi (Conversant Media), Prudential, Grubb & Ellis, Envirions Development and McDermott Will & Emery,

Produced key client-facing presentations supporting account operations in traditional and digital marketing, competitive research and data analysis

Lead generation through cold calling, digital outreach and co-operative relationships with major brands including Bridgestone/Firestone and Salomon Smith Barney