Wootric is modern, AI-powered CX feedback management software. Customers like DocuSign, VMWare and Ancestry leverage our rigorous, lightweight approach to customer feedback management and our ability to turn qualitative Voice of Customer feedback from any source into insights they can act on to improve the customer experience.

Founder and head-roller of San Francisco's best authentic Brooklyn-style bagel company. Managed every aspect of the business operations including production, HR, sales, business development, marketing, legal, and accounting. Prepared formation, regulatory, tax, and operating documents. Structured and negotiated commercial leases, employment, consulting, supplier, customer, and partnership agreements. Achieved top bagel honors from the San Francisco Chronicle and Magazine. Profiled by the national media including Bloomberg Business, The New York Times, Food & Wine, and Sunset.

Counseled clients and negotiated transactions in intellectual property, technology, and commercial matters relevant to software, internet, hardware, digital media, wireless, medical devices, life sciences, clean tech and other technology businesses. Structured and negotiated license agreements, supply agreements, technology transfers, joint development agreements, and other intellectual property and commercial transactions. Prepared employment, consulting, confidentiality, and settlement agreements.

Early member of Salesforce's R&D team, contributed to the entire development stack including building high impact data management and quality tracking tools. Led development efforts on product launches such as the Partner Relationship Management solution and the Multi-Channel Campaign Management solution. Promoted from Associate Member of Technical Staff in less that a year in recognition of excellent problemsolving, communication and written skills.

Launched innovative vote-swapping website that empowered users to exchange their votes during the 2000 Presidential Elections. The site attracted 10,000 voters in three days and revolutionized the use of the Internet as an effective vehicle for strategic voting and voter education. Participated in legal proceedings supported by the ACLU seeking declaratory and injunctive relief against the California Secretary of State alleging that our First Amendment rights had been violated by his cease and desist letter. The National Voting Rights Institute, Alan Dershowitz and Larry Tribe joined as co-counsel. Profiled by the national media including CBS Marketwatch, The New York Times, Wired.com, CNet.com. In Porter v. Bowen, 496 F.3d 1009 (9th Cir. 2007) the Ninth Circuit ruled that vote-swapping is protected speech under the First Amendment.

Executed company’s wireless strategy to enable information and applications to be delivered across multiple digital channels by building an XML integration layer over the existing presentation platform Revamped existing Content Search and Indexing solution by integrating with the Inktomi Search Engine platform. Designed and implemented a high profile integration with content management provider, Documentum.

Led critical, revenue generating Unix-Web Apps team which deployed the java-based enterprise version of the free personal desktop. Developed AppBlast.desktop.com, a web application that enabled users to create database like applications and forms that queried for input without requiring them to know any HTML.