Spearheaded client-focused paid media strategies, fostering effective communication and reporting.Innovatively designed and deployed new web templates, enhancing client's digital presence.Managed analytics implementation for client subdomains, ensuring seamless transition from UA to GA4.Directed tagging strategy and execution using gtag.js and Google Tag Manager, optimizing data collection.Boosted client's digital performance through strategic media efforts and advanced analytics.

Managed multiple high-value accounts, directing $25MM annual budgets across various advertising platforms.Optimized media budget allocation towards diverse targets such as CPA, Revenue, or EBITDA, ensuring financial efficiency.Collaborated with clients to create ROI frameworks, facilitating comprehensive attribution analysis.Achieved over 50% YoY account growth for several years, demonstrating exceptional performance and client satisfaction.Designed and implemented dynamic reporting solutions, integrating multiple channels/platforms to illustrate multichannel growth.

* Same role as with Reputation.com, company was acquired in March 2018

Running small advertising & marketing campaigns for several clients SEO & Inbound marketing campaign consultations and strategyAssistance in setting up and customizing website tracking scripts for third party platformsCMS (WordPress, Joomla & others) development and maintenanceFront end development on static websites

Spearheaded inbound marketing campaigns, boosting internal efficiencyCrafted and implemented PPC, Retargeting, Display Advertising campaigns, enhancing client engagementMaintained company's web presence, ensuring smooth operationsDeveloped front-end solutions for clients, driving customer satisfactionManaged WordPress development, ensuring seamless website functionalityAnalyzed and reported on custom analytics, optimizing data management solutionsCreated responsive HTML emails, improving client communicationUpdated SEO strategy, improving website ranking and traffic

Search Engine Marketing - Managing 50+ Paid Search campaigns concurrently, including remarketing,and content targeting efforts.- Maintaining SEO and visibility for a small network of sites. Ongoing optimization of on-page and technical SEO & strategy. - Responsible for text/graphical ad development and creating PPC-specific landing pages.Digital AnalyticsImplementing and maintaining Google Analytics Properties, with asynchronous and universal analytics measurement protocols, in a cross domain tracking environment.Email MarketingDeveloping and deploying cross-client optimized HTML emails, for external and internal campaigns.Transferring hand-coded HTML into reusable MailChimp templates.Web DevelopmentUpdating static HTML pages, development of small notification plugin, creation of landing pages. Generally assisting and working with primary developer to make various changes.

Data Entry & Analysis - Responsible for entering inventory data and tracking monthly product sales reports. From this reporting, decisions were made on vendor ordering, product placement, sales, etc.Customer Relationship Management - Helped create initiative to gather feedback and constructive ideas from our top customers. Provided recommendation in executive decision making based on feedback and data from said initiative.Press Release Writing - Worked with local journalists to post news, events and other information to increase coverage and brand awareness.Email Marketing - aided in content development and worked with agency to ensure timely and accurate deployment.Project Management & Tracking - Responsible for managing ongoing marketing projects, communicating progress and KPIs with executive staff, and execution of key tasksConsumer Demographic Research - Prepared and provided detailed reports on identifying characteristics and qualities of target consumers and utilizing this data to better marketing campaign strategy. Marketing Plan Development - Aided in creating and preparing marketing mix and overall marketing strategies and goals, clarifying our key metrics and audiences and how we intended to reach them.Direct Marketing - Oversaw and executed direct marketing initiatives to increase brand awareness and recognition within the local downtown city area. This included reaching out and working with other local business owners as well as local residents to broaden efforts.

Updated Social Media accountsPress release writing and posting to established news sources and information sources.Updated website with new events, camps and instructional courses. Participated in live event marketing events in supporting role.Assisted on all general projects relating to marketingName GenerationSales reporting and projectingData entry/analysis using marketing databases

Inventory schedule for entire organization;Prepared filing for students participating in work readiness programs;Entered student data in computer system;Assisted on all general office functions as assigned by staff.

Responsible for overseeing youth basketball games