A data driven conclusion will always outperform an educated guess.Data driven results and natural selection. Can you draw a comparison between the two? Hear me out. In todays digital landscape, every business owner has powerful technology available with the touch of a few buttons. Powerful CRM systems, email marketing campaigns, insights on Google Trends, and the list goes on. However, most businesses do not gather the data they acquire over time, and often overlook the value it provides. This is where data driven results come in. I gather extensive insight and data into every client/project/workflow in front of me, and based on the results, I target the solution. At this stage, natural selection comes in. When implementing said solution, I take note of the details that do best, and then target only those, and continue utilizing the natural selection method until only the strongest, most desirable result is achieved. Utilize every resource you have on hand before ever implementing any solutions. When you begin any workflow, make sure you take note of what is performing best, and then target it. Once again, a data driven conclusion will always outperform an educated guess.