Diane Varner (She - Her) Email & Phone Number

United States

Philadelphia, Pennsylvania, United States

Consumer Goods Americas: ☆Work with retail team to manage web shops and brand sites for TENA brand in United States and Canada. ☆Work closely with the ops manager to add, create or remove products and samples from web shop☆Includes updating product detail pages, banners, and promo boxes across digital platforms☆Adds marketing assets to essential touchpoints for successful marketing campaigns, and creates campaign pages as needed on brand site☆Manages and creates promotions, campaigns and coupons for sales on web shops☆Manages employee discount program on TENA site☆Works with platforms and tools as well as Merkle for development projects that contribute to healthy functioning and great user experience on webshop, based on Commerce Cloud☆Works with Global IT to ensure proper functioning of brand sites on Tridion☆Works with Transperfect for translation from Canadian English to Canadian French on TENA sitesConsumer email:☆Partners with retail marketing team to create and execute consumer emails, including emails for sales, content nurturing emails, and emails for our retail partners☆Monitor and maintain transactional emails and automations☆Remove subscribers as needed☆Segment and create data extensions where needed☆Manage Validity for reputation wellness of email program☆Pull monthly data for reporting ☆Manage preferences center☆Work with outside development to expand functionality of on Marketing CloudHealth & Medical☆Work with outside agencies to execute marketing on Jobst, Lymphcare and Medical Solutions sites☆Work with Channel Marketing Managers to maintain and update the Leukoplast site (US & CA), the Cutimed site (US), and the TENA Professionals site (US & CA)☆Includes adding new pages, marketing assets to drive to specific goals, and ensuring content on the Canadian English site is translated and added to the Canadian French site☆Integral part of Leukoplast US and Leukoplast CA launches, as well as the Cutimed US launch

Philadelphia, Pa

Manage online directory for LGBTQ community, maintaining social media platforms and website. Reach out to business about participation, creating initiatives to drive traffic and engagement in social media channels. Accomplishments:☆Added 50 companies in the first 6 months of the year☆Built social media channels to over 1,400 followers☆Organized Panel Discussion in April 2018, Diversity and Collaboration in Tech, at the Academy of Natural Sciences, http://www.diversityandcollaboration.orghttp://www.gayfriendlypennsylvania.com

Greater Philadelphia Area

Work closely with Artistic Director and other board members to problem-solve issues and obstacles, including budgeting and strategic communication

Philadelphia, Pennsylvania

Manage day-to-day on Janney’s public-facing website and intranet. Manage content across company website, including three blogs, as well as page content for both the retail and capital markets side of the business. Provide insight and guidance for content contributors on internal site, as well as creating sections based on user needs. Track content performance and user engagement through Google Analytics and Google Tag Manager. Provide actionable insight on user behavior and experience across websites. Manage Google Business Listings for firm, as well as listings for financial advisors and teams. Provide insight and guidance for accessibility on digital platforms. Work closely with outside vendors to implement tracking pixels and to use Google Tag Manager to track digital campaigns.Accomplishments:☆Created 206 team listings on Google Business Listings, manage 319 listings with continual listing clean up☆Created four new sections on company intranet, including section for company's Employee Resource Groups and a section for Leadership and Management training. ☆Created content inventory across four sections of relaunch site to better enable strategic initiatives with client marketing and compliance oversight☆Aggregated data on all Financial Advisors, including phone number, email, title, and team name☆Integral to company's public-facing website relaunch☆Instrumental in creating landing pages for Q1 client marketing campaign in 2019

Newtown, Pennsylvania

Manage integrated marketing packages, working with clients for asset acquisition and providing intelligence to both sales and editorial teams. Manage content in Resource Centers and Product Listings across two publication websites. Built surveys for clients, and tracked content performance and user engagement through Google Analytics and Hubspot. Provided actionable insight on user behavior and experience across three publication websites. Accomplishments:☆Created methods for tracking not only content across three websites but website traffic☆Successfully owned sponsorship reporting process from beginning to end, including data collection, dashboard design, and analysis☆Worked to align CRM and Analytics data to create more nuanced understanding of websites’ users☆Integral to designing User Experience for proprietary software platform

Philadelphia

Collaborated with communications team and other members of the Department of Behavioral Health and Intellectual disAbilities to create high quality content for the department’s social media and other online channels. Tracked user engagement through Google Analytics and social media platforms to highlight initiatives' success.Accomplishments:☆Developed communications goals, strategies, and methods for achieving goals☆Excellence in tracking engagement through creation of weekly metrics and Google Analytics☆Brainstorming content and building subsequent calendar to schedule daily content around department’s events, initiatives, and branding

Philadelphia

Provide excellent experiences with customers at point of sales, as a trainer for incoming employees, and in the development of a digital training manual. ☆ Proven record in working to build rapport and relationships with customers ☆ Excellence in providing feedback to improve both customer experiences and training for incoming employees ☆ Excellence in promoting recognition of brand in local market through creation of content strategy, content production calendar, and suggestions for consistency across media channels ☆ Great track record for project management, a digital training manual, by working collaboratively with HR to determine needs and providing timely updates

Brandywine, Pennsylvania

Created collaborative environment for three classes: Persuasive speech, Communication in Business Contexts, and Communication Theory. ☆ Managed multiple student projects, assignments, and lectures ☆ Proven record of creating online content management pages for each class to communicate daily tasks, assignments, and grades to students ☆ Created active learning exercises and lectures to stimulate student involvement, learning, and growth

Greater Philadelphia Area

Drafted a white paper to understand how peer specialists and consumer-operated programs help people with psychiatric disabilities in recovery connect with mainstream religious communities for the Temple Collaborative on Community Inclusion.☆Organized and conducted focus groups and individual interviews☆Conducted background research ☆Pooled resources for inclusion in final paper

Philadelphia

Worked with local nonprofit to provide services for residents aged 55 and above.☆Provided technical expertise, particularly with setting up computers, printers, and other technology☆Used organization expertise to work with residents who needed help organizing and disposing of clutter and unwanted items☆Provided feedback to residents about social media, technology purchases, and building home offices

Taught students Introduction to Journalism and acted as advisor to Student Newspaper, The Rambler.☆Created class that simulated working as a journalist, requiring students to submit work to student newspaper☆Provided opportunities for students to work on hard and soft news items for portfolios☆Managed student projects and provided mentoring to foster positive reporting experiences

Taught Communications and Leadership, Public Speaking, Persuasive Writing, and Journalism and Society. ☆Fostered relationships with the Teaching and Learning Center, conducting workshops on active learning☆Created class in writing for digital communications for the Temple Writing Academy☆Required students to publish work online, providing opportunities for students to create YouTube videos for extra credit☆Excellent management of student work, content management through Blackboard, and online site designed for student work

Taught English Composition I. Students learned basic grammar and composition skills; developed different types of essays that focused on an issue important to them; learned skills necessary to transition to four-year school.

Designed the website, educational and promotional materials, and a quarterly newsletter for the Areawide Pest Management for Wheat (AWPM). ☆Developed layout, launched and produced quarterly newsletter to feature pest management programs across six states. ☆Initiated “growers of the month” column and conducted interviews to showcase program successes.☆Brainstormed ideas for articles, coordinated submission of newsletter entries with colleagues, and formatted and edited articles.☆Coordinated printing and mailing of newsletter to 180 growers in a timely fashion. ☆Redesigned program’s website to promote communication and information-sharing about pest management issues and strategies. ☆Created logo and standardized format of webpages to convey a program-wide consistent design.☆Developed interactive, online tools to assist users with accessing state-specific information and annual reports.☆Generated brochures, pamphlets, slideshow presentations, and educational materials for distribution in print and online. ☆Translated technical and scientific language into an accessible and user-friendly format for wider audiences including growers, schools, and other stakeholder groups.

Taught three reporting labs per semester, helping students to develop beats and story ideas; helped students cultivate sources and develop their writing/editing skills; guided students through these processes to discover their strengths and weaknesses as beginning media practitioners.

Covered a range of areas (news, business, education) as a full-time Criminal Justice reporter and photographer for the Pekin Daily Times (Pekin, IL), Lexington Clipper-Herald (Lexington, NE), Catoosa Times (Owasso, OK), and Columbia Missourian (Columbia, MO).☆Provided complete, accurate and compelling coverage of both anticipated and spontaneous news for print media without missing a deadline.☆Fulfilled multifaceted duties that included conducting interviews, attending press launches and public meetings, fact-checking, proofreading, headline writing, and reporting collected information to the general public in a clear, concise, and easily understood manner.☆Earned commendations for excellence in writing, reporting, and photojournalism including a Heart of America Award in Investigative Journalism.☆Maintained collaborative relationships with fellow journalists and trained new reporters.

Phd Student, Mass Media And Communication

Ms, Mass Media And Communications

Bj, Journalism