At GET IT MADE, I spearhead operations and marketing, focusing on strategic brand communications and the tactical execution that drives our vision forward. My role encompasses a robust blend of technology integration and community engagement, utilizing AI and machine learning to enhance screenplay vetting processes and optimize our advertising strategies for increased conversion rates.Key Achievements:- Developed and implemented a CRM strategy that tailors communication channels effectively across diverse target audiences, significantly enhancing customer acquisition and retention.- Launched a proprietary community app, expanding our reach both in North America and globally, which has become a cornerstone for engaging with our members—turning screenwriters and storytellers into dedicated loyalists.- Pioneered the use of geo-targeting and genre sub-communities to create exclusive, vibrant communities, fostering a sense of belonging and active participation among members.- Overhauled our business model from submission-based to subscription-based, increasing the predictability and scalability of our revenue streams.- Lead the creation and management of content for workshops, events, and panels that not only educate but also inspire our members.- Manage a dynamic internal team and external agency partners to propel growth initiatives, ensuring that every member journey is engaging and every community touchpoint is impactful.- Strategized and executed upselling and cross-selling techniques that effectively position and bundle additional services and content, catering both to members and potential members.- My commitment is to not just lead but also innovate within the storytelling industry, ensuring GET IT MADE remains at the forefront of transforming script-to-screen pathways through technology, community, and creativity.

Collaborate with cross-functional teams to drive marketing, creative and operational excellence and align results with marketing objectives. Responsibilities include:Creative Operations:- Oversee marketing and creative studio communication, ensuring global distribution of assets- Manage process escalations and financial issues- Coordinate with Legal, Biz Ops and Finance on agency NDAs, SOWs and creative agency onboarding- Leverage data-driven insights to refine operational best practices, systematically eliminating inefficiencies across our pipelinesBudget Management:- Manage annual marketing budget including working closely with marketing leads to develop and execute strategic plans and activations, ensuring optimal utilization of allocated budgets- Oversee budget and scope of work for agency partners and vendors- Streamline and optimize budget management processes through effective collaboration with BizOps, Finance, and Legal teams across all Samsung consumer services.- Implement efficient budget tracking and monitoring mechanisms to identify cost-saving opportunities and maximize ROI.Performance Marketing and Data Analytics:- Responsible for efficient marketing technology stacks such as Appsflyer, Braze, and Ziflow to streamline workflow integration and optimize reporting automation- Oversee regular and timely reporting mechanisms (weekly, monthly, and quarterly) to track key performance indicators (KPIs) and assess the effectiveness of marketing initiatives for HQ and leadership- Streamline and enhance campaign operations across all services, ensuring efficient submission and execution of on-platform campaigns.People Operations- Implement robust onboarding processes to ensure new hires integrate smoothly into the marketing organization and become productive quickly.- Foster a positive and engaging team culture by organizing, planning, and executing impactful offsites and social events.

Reported directly to C-level executives/Co-founders and worked with cross-functional teams to launch Struum- Led all product marketing initiatives including management of media, creative and PR agencies- Managed soft launch of Struum across all platforms (iOS, Android, and living room devices)- Developed Struum brand pillars, positioning, and identity- Ensured consistent brand message across all owned and paid channels and marketing efforts- Utilized real-time insights drawn from Magid, media campaigns, social media analytics and user data to optimize digital performance media- Worked with product, engineering, data analytics, design, business development, and partnerships to drive awareness, increase growth and current subscriber engagement- Implemented MarTech to inform, plan, and execute media campaigns (web and app tracking tools)- Primary liaison with 50+ streaming partners to coordinate programming and marketing content*Freelance part-time Dec 2020-Aug 2021*Transition to full-time Sep 2021-Apr 2022

Reported directly to CBO*previously known as "Firstlight Media"- Spearheaded a comprehensive overhaul of the company website, showcasing a keen eye for creativity and design excellence- Managed a top-tier agency responsible for the successful build and execution of the revamped website, ensuring a seamless and visually compelling online presence- Collaborated closely with in-house PR Communication Manager to coordinate executive blogs, appearances, and events, contributing to impactful B2B initiatives- Managed Event Manager in planning and executing a range of company events, both internal and external, strategically aligned with B2B acquisition goals- Provided oversight to agency tasked with implementing SEO strategies, driving enhanced visibility and online performance- Collaborated with HR Manager to showcase employee excellence through engaging monthly spotlights, fostering a positive internal culture

Beats by Dre | - Led development of media strategies, comms, and tactical plans across all channels to launch short-term campaigns that aligned with powerhouse influencers in Music and Sports, such as Serena Williams, Nicki Minaj, Lebron James, Post Malone, and major retailers such as Best Buy, Amazon, and Apple and NBA Partnership for Beats by Dre- Co-led FY19 annual strategic media plan for Beats by Dre along with client and agency partners - Counseled Insights team on the development of Target Audience Profiles; developed and refined audience to craft annual media plan, with Music and Sports as the key pillars to go to market as well as established media KPIs- Leader and supervisor in coordination with internal and external teams (e.g. digital agency partners, Music Marketing, and Public Relations) to amplify paid media content and measure and report campaign performance- Led/supervised a diverse team of Associate Directors, Supervisors, and Planners - both local (CA) and remote (Minneapolis)- Establish a positive and education-centric culture within the agency - Assist senior management with new business opportunities including pitches and proposal creation- Direct report to SVP and Executive of Partnership Development

- Responsible for consumer messaging and execution of marketing campaigns across Discovery, Animal Planet, and Science Channels; including all creative, partnerships, media, and promotional elements- Authored creative Briefs and consumer marketing strategies for shows and films within the Discovery portfolio; Q1 2018 key series for Animal Planet, The Vet Life and Pit Bulls & Parolees and Program Special, Silicon Valley: The Untold Story on Science- Worked closely with on-air production and media teams to ensure marketing messaging are aligned as well as manage all deliverables for each show, including on-air promos, graphic elements, in-program messaging, social and International assets- Conceptualized Marketing Partnerships in collaboration with Development, Programming and Ad Sales to secure other major brands to extend the network's reach - Support Digital Media partners in executing on-air viewer engagement for the series premiere of beloved Cash Cab on Discovery with real-time gameplay- Other responsibilities and contributions: Champion Partnership Management, drafted RFP for Animal Planet’s Brand Refresh initiative, and assisted in conceptualizing and reimagining current Cause Marketing Initiative, Science Super Heroes- Managed team of Marketing Managers and Coordinators for each line of business- Direct Report into VP, Marketing

- Developed and planned CRM content and journey for Annual Passholders and guests to optimize retention and acquisition- Managed campaign and project timelines, milestones, budgets, and deliverables in partnership with Integrated Retail Sales and marketing leadership teams for monthly/quarterly Passholder Communications and Passholder Acquisition; working with key stakeholders in Consumer Marketing Response (CMR) and Strategic Brand Managers- Account and Content Management of retail projects within various Guest communications channels (email, direct mail, online, broadcast, and outdoor) for Disneyland Parks & Resorts- Produced acquisition campaign assets across key channels, including, but not limited to direct mail, display/retargeting, social and email - Produced and executed assets for new Seasonal Events/Specialty Product launches for 60th Anniversary, Halloween Time, Holidays, Food & Wine, Season of the Force, 21 Royal, VIP Tours, Summer of Heroes (Marvel), and MaxPass as well as Summer training/industrial videos for wholesale/retail sales channel- Managed covertly all creative tactics and execution of FY16 Disneyland Resort pricing change- Established internal process and managed social media content for Food & Wine, Summer of Heroes (Marvel) and Disney MaxPass- Worked closely with Business Affairs to ensure that all marketing content had proper licensing and releases, specifically in Partnership with Marvel and Lucas FilmsContract via Aquent for Disney Parks, Experiences and Products*contract Hiatus Jul-Dec 2016

- Conducted a comprehensive staff and operations audit, identifying redundancies and implementing strategic solutions to eliminate bottlenecks, resulting in streamlined and efficient workflows.- Delivered insightful competitive landscape analyses and trend assessments within the film/TV industry, offering key recommendations to diversify the content portfolio, ensuring sustained competitiveness in the market.

Managed marketing (merchandising) for 80+ Luxury and AutoNation Branded stores in the Western region. Worked directly with store General Managers to plan and coordinate monthly online advertising to maximize sales efficiencies and drive traffic to dealer websites. Supported Regional Marketing Directors in media planning, budget development, communications, and campaign administration activities. Managed and executed agency and third-party service provider initiatives such as store direct marketing, online campaigns, and event marketing. Responsibilities- Principally responsible for developing local merchandising offer content and cross-media activation; manage offer campaign planning, design, production, and activation activities at the field level- Assisted the acquisition, negotiation, and ongoing engagement with strategic promotional partners- Administered assigned budget items and ensured expenses are being managed effectively- Shepherded forecasting, cross-channel coordination and post-event analysis- Executed content for digital and social components of store-level marketing plans- Ensured that store online reputation management and social strategy is in place and optimized by the Social Media team- Collect, analyze, and publish market intelligence insights to key stakeholder groups- Drive implementation of OEM, legal, and AutoNation guidelines as well as ensure overall compliance- OEM brand ambassador; lead contact with OEM regional reps for campaign/event coordination and execution

- Regional Field Manager for all Chevrolet regional advertising in the West region, 16 DMAs with active media and advertising plans including key market initiatives and Hispanic targeted objectives- Provided strategic insights and thinking in development of regional advertising plans annually with Chevrolet marketing manager; supported national launch of 13 products in 2013 while still implementing retail objectives and messaging month-to-month- Served as the conduit to various national agency leaders and clients, providing strategic direction and advisement on all regional advertising and marketing efforts; communicating national and regional plans to all partner agencies to ensure alignment across all mediums and consumer touchpoints- Seasoned in creative development – briefing agency teams and agency partners in the development of all regional creative assets including all broadcast, digital, Hispanic, and promotional elements; obtaining all client approvals; managing all regional creative rotations, messaging, and focus nameplate for all mediums- Collaborated with Carat (media AOR) on media expenditures and media budgets; met with local vendors, reviewed proposals, and provided direction and recommendations to regional client- Integrated traditional media with experiential/activations- Developed and integrated promotional assets for all regional activations and sponsorships that are managed by Jack Morton (Promotions AOR) such as MLB, DJ Endorsements, Live Nation Country music series, fairs/festivals, and street teams- Guided Agency 720 team and custom agencies on regional strategy and objectives; ensured there is media and creative alignment between regional and local dealer association plans- Managed all regional Hispanic initiatives, creative, and rotations with LatinWorks (Hispanic AOR)

- At the request of Chevrolet, remained the Regional Account Manager for the West Region once Goodby, Silverstein & Partners acquired the account as AOR in 2010- Together with regional Chevrolet marketing manager, planned and executed regional marketing plans for 16 DMAs in the West, including key state initiatives and Hispanic targeted objectives- Managed regional advertising plans and supported the national launch of Cruze, Sonic and Volt locally – Chevrolet’s most important small cars- Worked in partnership with Carat (media AOR) on media expenditures, oversee media budgets, meet with local vendors, review proposals and provide direction and recommendations to regional client- Managed all regional creative development, rotations, messaging and focus vehicles for all mediums- Managed all advertising assets for promotions with Jack Morton for all regional activations and sponsorships- Collaborated with Agency720 on media and creative alignment for local dealer associations- Supervised all regional Hispanic initiatives, creative and rotations with LatinWorks

- Managed Chevrolet regional advertising activity in the West Region- Digital marketing ambassador for West region; coordinated Chevy national and regional social media plans and integrate accordingly- Agency advocate and member of regional Chevy In-Market team (IMR); consisting of 8 months of General Motors digital marketing training/education; develop and integrate digital marketing with all regional advertising activity- Coordinated regional/retail launch of all-new 2011 Volt & Cruze, 2010 Camaro, 2010 Equinox and 2010 Traverse- Collaborated with Velocity Marketing on dealer business and was liaison for Chevy regional clients, Velocity Marketing and LMA/dealers- Managed regional production budget ($2-$4MM in 2008) including planning/recommendation of annual budgets, obtaining client authorization for all production estimates, and monthly reporting of spending, billing and project tracking (2006-2008)

- Managed all aspects of Local Marketing Groups (LMG), specifically Bakersfield, el Centro, Palm Springs, and Santa Barbara- Developed marketing plans/recommendations, managed media budgets/plans, led/hosted monthly dealer meetings, etc.- Ensured that LMG marketing plans were coordinated with National/Regional go-to-market objectives (including retail launch of all-new Tahoe/Hybrid, Silverado/Hybrid, Avalanche, Aveo and Malibu/Hybrid (2006-2007)- Collaborated with sister agencies (Hispanic, media and promotions) in development of marketing plans to ensure synergy among all advertising efforts; including coordination of activated regional/LMG sponsorship - Leveraged and managed national creative assets for dealer usage and integration- Managed/supervised account executive team; including training, education and nurturing of professional growth (2005-2008)- Implemented summer internship program and supervise duties and responsibilities of interns

- Supported Account Supervisor in management of day-to-day LMG dealer business including creative development, execution of production and commercial scheduling (general marketing and Hispanic)- Market experience ranging from Desert, Pacific NorthWest, Mountain and California DMAs- Led/developed production and commercial scheduling process with agency operations group to set standard for entire field team- Trained and assisted in the transfer of all Hispanic production and scheduling to Hispanic agency in 2004; continued to coordinate and work with sister agency on daily LMG business- Assisted with retail integration and launch of “American Revolution” at the dealer level (i.e. national launch of 10 all-new Chevy cars and trucks within 20 months in 2004)- 2004 Employee of the Year

- Worked with the cultural intelligence unit and planning group on the wine and pharmaceutical industry and corporate sponsorships to provide insights for new business pitches

- Supported brand strategists with research and analysis of major metropolitan cities where EarthLink campaign launched, to evaluate and measure effectiveness

- Assisted account/planning team with tracking and researching the toy industry and evaluated "hot buttons" for Mattel