Senior Leader with a track record of delivering Digital Transformation on a global scale.Passionate about omni-channel retail, disruptive technology and leading agile teams to deliver a best-in-class customer experience.Currently leading CX, Digital, IT & Marketing for MMI & Emirates Leisure Retail (ELR), subsidiaries of the Emirates Group.Maritime Mercantile International (MMI) was formed over 100 years ago, with business interests in trade, travel, food and beverage and liquor.Emirates Leisure Retail (ELR) owns and operates over 300 restaurants, cafes and bars across the Middle East, Australia, Asia, USA and East Africa.Ex-strategy director with Javelin Group, part of Accenture Strategy, leading the design & delivery of omni-channel digital transformation programmes for some of the world’s leading retailers and consumer brand manufacturers. Ex-digital director with Alghanim Industries, a multi-billion dollar conglomerate with more than 30 businesses operating in over 40 countries, leading end-to-end digital transformation for the F&B, Retail and Supply Chain businesses. Global experience having worked extensively across Africa, Asia, America, Europe & UK, currently based in the Middle East.