Denise Tade Email & Phone Number

Kelowna, British Columbia, Canada

• Create and maintain leasing marketing materials and campaigns.
• Managing corporate wide brand standards and assets and promote brand.
• Maintain company websites and social media platforms.
• Develop and implement leasing marketing strategies.
• Conducting market research related to real estate and leasing.
• Review tenant signage proposals to ensure visual building consistency.

• Built out Wordpress template-based websites, managed CRM and lead generation e-mail campaigns.
• Lead the Social Media content creation and created brand identities.
• Contributed to the digital brand development and increased brand awareness.

British Columbia, Canada

• Led a team of high-performing marketers to deliver growth-focused brand strategies with deep localization.
• Oversaw digital teams to ensure an intentional digital and brand customer experience.
• Owned and managed core branding messaging to ensure consistency across all platforms and intentional CX.
• Translated growth targets into marketing projects and campaigns and deliverables to advance revenue targets.
• Spearheaded a large, complex rebranding initiative for the province-wide acquisition.
• Successfully managed external partners, consultants, agencies, and vendors to ensure successful execution of marketing initiatives.

Victoria, BC

• Led campaign management for client acquisition.
• Oversaw team of creatives to grow the NexGen Hearing Brand throughout BC.
• Collaborated with media partners to create compelling campaigns across digital, print, television, -Leveraged Tony Parson’s brand alongside NexGen Hearing to create media campaigns from broadcast TV to podcasts.
• Designed, planned, executed, monitored, and optimized marketing communications across digital and social media channels.
• Developed and coordinated integrated marketing media plans, with budget recommendations to achieve business objectives for each clinic owner.
• Prepared the strategy and presented yearly marketing budget, working closely with vendors and clinic owners to achieve business goals.

Vancouver, Canada Area

• Present and work directly with business owners/clients.
• Develop brand standards and UI design system, digital assets, and print assets.
• UX design research – interviews, surveys and usability testing sessions.
• Define user flows, create wireframes, build interative prototypes.
• Set up UI and style guides for hand-off to developers.
• Wordpress site development with basic HTML and CSS customization services.

Vancouver, British Columbia, Canada

• Created digital experiences for TELUS customers supporting the user experience journey.
• Developed visual solutions in within the development environment, user interaction, analytics research, marketing initiatives, and aligned with business objectives.
• Worked effectively across multi-functional teams, communicating directly with developers, user researchers, writers, and QA testers.
• Liaised with copywriters and creative director to produce final designs.
• Worked with marketing team to determine design vision and business goals.
• Maintained archive of images, photos, and previous work products.

Vancouver, Canada Area

• Conduct usability testing, surveys and research the customer journey for the Angler's Atlas mobile app.
• Used sprints to implement continuous improvements on the product and work with developers
• Build prototypes with suggested user interaction and flow that demonstrate rational to the developers and project owner.
• Provide graphic assets as required.
• The duration of the contract ran over 3 sprints.
• August 2016 results moved the Anglers Atlas app up 20 points in the apple store.

Vancouver, Canada Area

Role Description: Branding, Graphic Design, UX Design research, usability testing, planning, UI Design, wire framing, high res prototype, file hand-off for development.Project Description: Web based app called Cruise Connect, for all the project details follow the link to the case study below.

Vancouver, BC

Role Description: UX Design research, usability testing, planning, UI Design, wire framing, high res prototype, file hand-off to development team. Client presentation.Project Description: Mobile based app called Meelo, for all the project details follow the link to the case study below.

Vancouver BC

Role Description: Graphic Design, Branding, UX Design research, usability testing, planning, UI design, wire framing, high res prototype, file hand-off to development team. Client presentation.Project Description: Mobile app and Web site created for Music Heals donation platform, for all the project details follow the link to the case study below.

• Led projects and collaborated across multi-functional teams.
• Communicated with multiple stakeholders and provided rationale to support design decisions, using critical feedback to iterate ideas into the final design.
• Designed templates for cross-collaboration across multiple teams and disciplines, improving workflow and project management.
• Managed the brand, digital assets, photographer, and vendor relationships.
• Designed visual communications and marketing collateral.
• Managed the Omicron website and set up HTML newsletters.

Vancouver

Graphic design services, marketing collateral for print, website (WordPress) design and template customization, logo and branding development

Vancouver, Canada Area

Collaborate with the IT team to build, design and develop the internal (php based) intranet system. Visual communication solutions and marketing print collateral.

Architectural & Engineering Technology (Aret) Diploma, Building Technology

Studies included arhcitectural, structural, mechanical, electrical, contracts, wood, concrete steel, fluid dynamics and AutoCad

Hci Design, Human Computer Interaction

3-day course taught by UX pioneer Bruce "Tog" Tognazzini. Topic covered: principles, processes, and techniques of Human-Computer.

Diploma, Ux Design

User Experience Research, UX Methodologies, Usability Testing, User-Centric Design Approaches, IA and User Behaviours, Prototyping and.

Digital Art And Design, Digital Art

Fina, Fine Arts

Diploma, Ideation And Design/Typography

Curious? Check out my type blog! www.dftade.wordpress.com

Nng Hci Design, Human Computer Interaction