Executive Leader of Marketing, Sales, and Customer Success Functions for an AI based social communications application

Build Customer Support, Sales, Marketing, and Demand Gen programs and processes for clients across the SaaS SMB/Mid Market Software, auto dealership software, telematics, healthcare IT, live video streaming, Industrial IOT, Enterprise SW, Oil and Gas, GPS, B2C retail, Home Decor Web Store, Web Design, Digital Marketing Agencies and SEO/SEM spaces. E2E strategic planning, recruiting, coaching, team building, hiring, marketing, SEO/SEM, testing, demand gen, sales development teams, content, and software integration and implementation.

- VP of Sales for Private Equity Firm leading multiple SaaS software companies in the auto dealership space

Partnering with the CEO, I led the global sales vision, strategy, forecasting, and planning for this service operations automation provider offering integrated SaaS solutions to transform/streamline client business activities. •Established new geography and sales infrastructure for customer-facing functions and oversaw initial location, real estate, tax credits, and operational startup. •Scaled team of 4 to 40 solutions-focused sales professionals spanning direct/indirect sales, support, sales development, demand generation, sales enablement, and events. •Partnered with development team from strategy through execution on customer success product suite components and go-to-market activities.•Doubled ARR in 18 months and led team to 115% quota attainment over tenure, with record-breaking 269% in January of 2019. Drove top 14 months of revenue throughout 9-year company history.•Improved sales cycle by 20 days through tactical coaching and best practices for complex SMB sale. Tripled revenue per lead in less than 12 months via conversion improvements, contact strategy, and upsell.

As lead sales executive, I headed strategy across the funnel for this SaaS application and IOT device company offering technology solutions to improve expense management, operations, and global worker safety.•Built high-performance team that drove sales to previously untapped markets/verticals. Implemented new technology including cloud-based dialing system, CRM integrations, and prospecting tools.•Improved inside sales by 300% year-over-year, renovating talent strategy and hiring plan to elevate sales capabilities while improving sales processes.•Boosted leads 5X while improving conversion 7X through new contact strategy that leveraged predictable revenue system and lean experimentation methodologies.

I headed international inside sales, triage, sales engineering, and sales operations for this video streaming company providing user interface design for websites, mobile applications, dashboards, and data portals.•Delivered strategic oversight across sales growth, support ticket triage, lead and demand generation, talent management, compensation, sales campaigns, and business development.•Built out new data set leveraging key resources to create robust view of metrics and KPI across funnel, sales data, transactional data, demand generation, and lead generation.•Infused focus on customer success within product trial process to enable proactive solutions customization that increased conversions, product satisfaction, and client retention.•Led 50% transactional growth within one month of start date. Drove 190% YOY acquisition growth through new platforms for lead generation, automated campaign, and sales technique platforms.•Propelled inside sales revenue to 10 record months out of 12, driving 250% transactional growth via new inbound/outbound contact strategies and hands-on coaching with sales leaders and sales executives.

I oversaw direct, franchise, retail, and reseller sales channels for Point of Sale and Payments attach businesses comprising 40 sales agents, 700 reseller partners, and 8 national retail accounts.•Led concept through execution of integrated strategy encompassing marketing, pricing, demand generation, lead generation, content marketing, communication, and promotions. •Drove multimillion-dollar incremental growth of software revenue and merchant service revenue through transformation of demand generation, training, reward program, and incentive plan.•Exceeded net revenue plan by 20% and boosted payment upsell by 55 points to 90% of all new POS SW accounts. Generated 35% increase in software sales and 110% increase in merchant service sales.

Grew the sales organization by building, training, and managing a team of up to 40 sales professionals, including team leaders and sales coaches in a SaaS software environment for new and turnaround sales organizations in the outbound / inbound disciplines. Directly accountable for managing the growth and development of sales teams through coaching, training and mentorship.

Charged to drive growth of the hybrid inside sales and support organization, I built, trained, and led a team of 40+ sales representatives, 4 managers, and 3 coaches within SaaS software environment. •Oversaw development of inside sales teams through coaching, training and mentorship. Instilled accountability, training, and leadership that aligned sales activities with organizational goals.•Motivated multiple teams to achieve 95%+ support satisfaction rating and led top-revenue producing team 3 consecutive years, with 100% YOY improvement.•Drove sales growth to CAGR of 60% in customer acquisition and 350K customer base. Transformed customer success function from cost center to integrated solutions provider.•Attained CEO Award as highest-producing sales manager for 3 consecutive years.

Provided strategic oversight for information system inventory management and the development of local marketing and sales training efforts, holding responsibility for developing retail store design strategies and optimizing operations to maximize profit margins.