Vice President Analytics, Technology, And Innovation
CurrentCrafted a business-first technology strategy in conjunction with co-founders and operational leaders. Fostered strategic partnerships with clients contributing to revenue targets by enlarging scope, and securing additional campaigns. Promoted a customer-centric environment focused on ensuring innovative outcomes. Identified and executed new lines of business with partners and clients. Key Accomplishments:• Teamed with all organizational levels to optimize business processes increasing operational efficiency by 20%• Partnered with clients to create personalized campaign reporting and develop meaningful KPIs to measure and report on marketing initiatives• Collaborated with internal stakeholders to define a common marketing data model • Designed and maintained a data warehouse and associated ETL pipelines• Mentored team and helped them define and implement project management practices to ensure successful campaign deliveryOther Positions Held: Sr. Director Analytics | Sr. Technology Advisor (Part-Time)