David B. Email & Phone Number

Rogers, Ar, Us

St Louis, Missouri, Us

*Dedicated client Category Manager covering a portfolio encompassing HBC, shelf stable, & refrigerated perishables*Ensure tactical execution of client objectives through sales presentations and product portfolio analysis*Creating sales presentations to garner higher distribution and new innovation introductions *Generate reporting to monitor sales and consumer trends

Responsibilities:Sam's Club-Covering entire McCormick portfolio*Engage with Walmart and Sam's Club buyers in meetings and JDP*Subject Matter Expert on Atlas and primary contact to manage the relationship*Executing on devised strategy through tactical execution at shelf with assortment analysis and planogram recommendations*Helped increased distribution points on countless of new and existing items that were warranted*Partnering with buyers & sales to drive business*Help strategically guide HQ innovation and product development through line of sight on consumer trends at shelf & within national trends for Sam's and Walmart*Work cross functionally with HQ marketing, trade marketing, & sales teams to introduce new products and flavors on a tactical level-Left to work remotely in preparation for moving back to Florida

Ewing, New Jersey, Us

Doing what I can to help my team and company further their goals, while enhancing the category performance and buyer relationship on the largest retail desk*Provided support to assist Church & Dwight get Supplier of the Year in Household Chemicals 2017*Thought leader in Category Management to help shape processes and build tools for efficiencies*Helped drive record sales for the business*Collaborated across departments to define optimal assortment mix*Interacted with Walmart and Sam's buying teams to make category recommendations

Minneapolis, Minnesota, Us

Business Analytics Manager, General Mills– Bentonville, AR (09/13- Present)Brought aboard to be the subject matter expert on Nielsen, while being a resource for category management, sales, NRO, marketing, & consumer insights *Provide analysis and address specific business issues pertaining to GM’s entire portfolio on special projects*Developed tools to increase efficiencies*Organize training on Nielsen and corporate sales tools*Major Projects: Build tools for NRO field support, create and maintain local Nielsen reporting as part of COE, and help improve processes*Casualty of 700-800 job consolidation at General Mills, have excellent references

Charlotte, Nc, Us

National Accounts Analyst for Snyder's-Lance Walmart category management and sales team.*Originally hired on category management team and later asked to join sales side *Support buyer as part of a co-advisorship*Perform ad hoc reports and requests from Sam's or Walmart buyer*Participated and created presentations for top to top meetings for Sam's and Walmart*Walmart and Sam's Work: Built interactive sales tools to make recommendations to Walmart in pricing, created IBO(Independent Business Operators) seasonal sales sheets to help store level promotions, ad hoc buyer requests on trends, worked on delivery compliance issues, assisted with replenishment, etc..*Corporate project work that influenced and benefited entire company*Create ad hoc and reoccurring reports to monitor business, new product introduction, or programs*Generate presentations and work with account managers to further business through pricing, promotional ideas, new distribution, some replenishment, and by attending buyer meetings*Utilize all resources available that includes Nielsen Nitro, Nielsen ARC, Shiloh, Spectra, & Homescan*Actively make recommendations on category, presentations, processes, and paths to doing business

Lewisville, Texas, Us

Support clients across categories within Walmart to accomplish specific objectives relating to new item introductions, expanded distribution through store recommendations, shopper targeting, consumer insights, & tactics to drive sales. Accepted this lower level position and salary to gain a foothold into Bentonville opportunities, while learning Retail Link. * Won 2009 Service Excellence for the Walmart Team* Create presentations for clients and attended Walmart buyer meetings upon client’s request* Subject matter expert in rest of market information to train peers in Nielsen syndicated, Homescan panel, & Spectra demographic data* Combined Retail Link with Spectra to profile top selling volume stores and recommend new store distribution based on benchmarking other stores against the aggregated profile of those high performing stores* Interact and advise clients on how to present their objectives to the buyer* Develop and run reports to spot consumer trends, out of stocks, regional pricing, SSOs, DD analysis, and sales trends* Involved in new business meetings to acquire new clients* Used Nielsen tools to bring rest of market data into relevancy for clients and Walmart* Analyze Retail Link for new opportunities and improve efficiencies*Left for more opportunities and more equitable compensation

New York, Ny, Us

Managed relationships as a consultant, while interacting with senior executives. Elevated and refined my technical skills in both syndicated and panel data to accomplish specific objectives defined by the clients. A project output was featured in best practices knowledge library and shared throughout the organization in a training session. Learned that tools of the trade are not relevant unless they help define tactics and strategies that are implementable and executable. In the end that responsibility was on me to connect the dots for my clients and leverage those resources to maximize client opportunity. Address issues in all channels, including food service. Interacted with sales and business development teams that serviced Wal-Mart, Safeway, Kroger, Food Lion, McDonalds, Sonic, etc.. Spearheaded training for the departments within my responsiblity. Utilized tools such as Spectra Infinet/Enlighten, Nielsen Nitro, Homescan Panel, Answers, CASE, and store level data. Some of my work had been recognized, even in Nielsen's Best Demonstrated Practices archive.

Horsham, Pennsylvania, Us

Supported sales team in a DSD environment for all of Texas and retailers with presence in Texas. Attended buyer sales calls, created plannograms, worked with Spectra Infinet and IRI Xlerate, created monthly report templates for all Texas accounts, and created presentations. Greatest satisfaction was creating a deck reintroducing a discontinued brand into an account that previously represented the 2nd largest volume in the state through a recommendation of brand consolidation and monthly retailer support. Position eliminated at corporate.

Worked on site at Winn-Dixie and found it to be a great experience. Lessons learned were that the most important things to a retailer are distribution and allocation. First experience setting up new product SKUs with a retailer, worked with WD category manager and buyer to evaluate continuity displays, promotional analyses, help select test stores for seasonal programs, and make recommendations on allocation of seasonal goods. Left for a significant financial gain.

Jacksonville, Fl, Us

First exposure into CPG industry and category management. Supported sales in gaining new or additional distribution for products within Winn-Dixie. Worked as part of the perishable team. Created presentations, analyzed reports(opportunity gap/fair share, trend analysis, etc.), created reports from both IRI Xlerate and Nielsen Nitro, business and category reviews, and promotional analyses.

Ba, Double Major: Marketing & Management

Master Of Business Administration (M.B.A.), Business Technology