A natural evolution from my activity of Certified Public Accountant ... I still provide accounting, financial and consulting services to small and medium enterprises ... but now via my own company! Why? Fiscal reasons! :)

At Optima Forma we look at the work relationships between growing startups / companies and talents in the tech industry. We help both parties to find the optimal conditions between them.For the talents it means dedicated work with international companies without hassle:- to work freely and flexible for international companies- to have no headache about compliance, because we take care most of it- to receive coaching to deal with uncertainties and issues, to be more productive- to receive financial planning advice related to life goals- to get support in operational issues related to work/life balanceFor companies and startups it means a longer runway with available budgets:- to have more and better alternatives to engage with team members abroad- to have more commitment from team members abroad- to have no headache about compliance, because we take care almost all of it- to work with team members abroad with significant reduction of overhead costs- to have assistance in providing better perks for the team members abroadOur experience lets us focus on the following regions:- Businesses from US and Northern Europe- Tech talents from Central & Eastern Europe, Portugal, India and Brasil

Since 2006, I provide consulting services to small and medium enterprises. My goal is not to be an accountant to fill out tax forms ... but to be the CFO of my clients.

Back to the Internet! At muchBeta we create B2B SaaS solutions like LawRD - Reports on Demand (financial business tool for lawyers and law firm) and Teepin - Harness the power of Ideas (idea management tool). Here I am the CFO (Accounting, AP, AR) and also Account Executive with the main focus on selling LawRD to small and medium size law firms to the following markets: Portugal, USA and Brazil.

I loved to work in this company. Please see their fantastic 3D computer graphics animation and pictures at http://www.lt-studios.com/.I was responsible for the accounting (financial and cost accounting), payroll and for the account receivable and payable. It was a hard job because in Portugal clients pay very late but I managed to have 30 days receivable.

Public sector … I developed reports for the Hospital Administration. They needed to know the production and financial performance of the medical and surgical departments.It was the time of DRG (Diagnosis-related group), ICD-9 (International Statistical Classification of Diseases and Related Health Problems), Case-Mix index, Ambulatory care, etc.I left when I went to the Women Surgical Department and saw the condition of the bathroom used by the ladies being treated. In some cases, financial reports don´t mean nothing.

Another buzzword: B2B. I moved to Lisbon to work in this marketplace based in the Commerce One and SAP software. It was a big investment for Portuguese standards: 12 million €.How I tried to sell B2B solution… but I was not easy. We managed to have some success with the auction tool. Some clients had saving of 20% to 40%. I still believe that reverse auction is a valid tool.

Yes … it´s was the time of the dot com boom. Six month later, the crash. I learned a new word: downsizing.

After leaving the bohemian life of university, I founded with a cousin this little software house. Officially I had the commercial and financial sector but life was hard: I was secretary, accountant, commercial, janitor man, phone operator, etc.I learned that 2 people can make great thinks: we managed to work with the major hospitals in Portugal.I left the company because I also had a great lesson: never to go after only one big deal.