- Leading marketing, eCommerce, brand strategy, creative, the in-house media studio, athlete marketing, partnerships, and PR across the largest brand in pickleball.- Focused on engaging and growing both the Selkirk, and pickleball community at large.- Charged with building emotional and creative storytelling elements to our existing dynamic product marketing

Mavan is an exclusive network of senior leaders from the fastest-growing companies in tech. We apply the methods we’ve pioneered over the last 15 years to validate and grow our client’s startups – from series A to C. We are experts in strategy, data, marketing, creative, product, and engineering who work with internal leaders to help grow their startups. After analyzing their needs, we deliver recommendations, align on strategy, and deploy the right people with the right skills at the right time to deliver against their unique growth goals. We work as an extension of their team integrating seamlessly with existing leadership, employees, and external partners

- Led the Global Brand Strategy and Product Marketing functions across NORA, EMEA, and APAC- Developed Brand Foundations and Strategy to unify global regions around 'One Dickies' via brand purpose, positioning, style guide, values and updated consumer profile targets- Develop consumer insight based, seasonal creative concepts to drive awareness, consideration and acquisition to drive DTC business growth from 10% to 30% contribution- Reimagined the Marketing GTM process to better align product, marketing, creative and channel strategies with an omnichannel focus- Built the vision and hired the Global Brand Team: Brand Director Work Wear // Brand Director Work Inspired // Brand Director of Partnerships, Purpose and Integrations // Product Marketing Manager // Content Marketing Manager- Led the strategic Collaborations framework to create more consumer 'on-ramps' to Dickies by leveraging shared brand values to drive traffic, new customer acquisition and above average CLV. (Supreme, Brain Dead, Gucci Vault, Ford, etc.)- Created Ambassador strategy to reach and highlight key communities and consumer targets

Brought in to lead, develop, evolve, and scale the organization across eCommerce, marketing, and merchandising.- Led the world's largest dedicated pickleball ecommerce platform through explosive year-over-year growth; ultimately leading to acquisition- In the first year, drove record breaking YoY sales growth of +90%- Built strategic annual roadmap and reimagined the organization functions across marketing, ecommerce, 3rd party marketplaces, merchandising, product development and planning to align with growth goals- Created strategic growth marketing program to drive attributed traffic (+141% YoY), new users (162% YoY) and revenue (+98% YoY)- Developed and deployed brand foundations: mission, vision, values, purpose and positioning- Led a total redesign and replatform of the website to deliver a modern eCommerce experience, that saw a 10% decrease in bounce rates and 26% Increase in organic traffic out of the gate- Hired, created and developed Social, Creative and Merchandising functions- Implemented new email retention platform leveraging AI, within the first 6 months increasing key metrics across the board (open rate, CTR, conversion rate, and AOV)- Identified & implemented new merchandising categories to drive incremental revenue & increased AOV- Developed sponsorship program to place 40+ pop-up pro shops (retail) at professional tournaments

- Led Filson’s entire integrated brand and eCommerce strategy across paid media, public relation, experiences, social media, content, catalog, growth marketing and channel strategies in an effort to build brand awareness and drive sales - leading to continuous double digit YOY eComm revenue growth- Development of multi-channel content strategy inclusive of social, video, blog, email and ecommerce that drove 300+% YOY traffic growth on The Filson Journal- Built the strategic paid media/growth marketing program from the ground up that saw +30% YOY growth in attributed revenue during 2020 alone- Oversaw three consecutive years of double digit earned media growth- Drove the evolution of Filson’s brand and product marketing into emerging channels through innovative partnerships, executions, and targeting - while striking a balance between storytelling and transactional messaging- Redefined the brand's GTM process to continuously create dynamic content and campaigns to acquire new customers and engage existing guests – leading to double digit YOY eComm revenue growth- Built brand partnerships through deeply aligned relationships and objectives; such as the Filson x Bronco x NFF collaboration that drove 1 billion media impressions in less than a week.- Led Filson's 'Sustainability and Responsibility' working team to prioritize internal and external environmental impact initiatives- Built, defined and created the brand's mission, vision, values, positioning and purpose via the creation of a 1-of-a-kind Brand Guide- Executive producer of multiple award winning films

Led REI’s integrated strategy in advertising, local marketing, branded content, paid social, growth marketing and brand media, and grand openings in an effort to build brand awareness and drive sales- Led teams across growth marketing, brand media, local marketing and branded content-Led, designed, managed and implemented regional marketing frameworks and experience marketing programs within the REI organization resulting in +31% traffic growth, +22% class fill rate & +11% awareness for focus markets- Defined media, communications, and distribution strategy for paid media advertising campaigns, paid content partnerships and always-on campaigns to support REI’s business objectives. - Responsible for setting the strategic media direction through creative approaches to the overall campaign media mix and go-to-market planning for REI’s national campaigns, always-on advertising and Branded Content Partnerships- Oversaw the strategic direction of local social media structure and the Content Contributor (Influencer) programs Developed multiple first-to-market REI programs:- Created REI's Branded Content Strategy to leverage publisher’s reach, audience, influence and distribution- Built REI's Local Marketing Strategy and Team from the ground up in an effort to drive regional relevance, awareness and participation in REI experiences- Led performance based digital growth marketing including a revamp of the retargeting program, launch ofdynamic weather product ads, programmatic paid digital advertising, and first party data integration- Led a cross Co-Op team made up of Creative, PR, Events and Marketing leaders, to create and launch the United Outside campaign for our 5th Flagship retail location in Washington, DC. The campaign consisted of events, PR, OOH, digital marketing, a web experience, UGC, video, email, push notifications and social.

Developed insight led creative strategy for integrated campaigns including social media, advertising and media relations- Led integrated strategy across PR and Paid Media for St. Joseph Hospital’s expansion- Developed and led social and content strategy for The Colorado Meth Project- Built strategic go-to-market campaign frameworks for clients across government, healthcare, wine industry

Developed integrated content and brand strategy for Native Eyewear and Mtn Dew campaigns including multi-dimensional initiatives featuring content series (video and print), experiences, digital, social, and paid media.- Led the multi-channel campaign strategy for the Lil Wayne x Mtn Dew initiative – The Deweezy Project that culminated in a dynamic campaign featuring non-profit mentor program, Stoked, creating a UGC driven commercial and digital experience- Led teams and integrated strategy for social, digital, paid media, community engagement, PR,UGC, experiential, email marketing, loyalty marketing and content marketing for Native Eyewear andMatador Beef Jerky- Developed and managed campaign budgets, ideation, implementation and analysis across multipleclients and campaigns

Developed and implemented the national and local social media strategyBuilt brand guidelines for franchise systemCreated corporate communication framework and crisis communications protocol

Helped build the brand from 81 restaurants to over 600Led all non-traditional marketing strategyCreated annual consumer marketing plans and tactics to meet long and short term objectivesCreated and managed cross-discipline product launches

Worked with individual franchise organizations to develop annual consumer marketing plans and tactics to meet long and short-term objectives