Senior Director, Market Development | Cement Industry Buildings Promotion Strategy And Positioning
Skokie, Il Based Cement Industry Trade Association
Managed development and refinement of industry promotion programs for various target markets • Specialized focus on priority markets - low rise | concrete homes | disaster resistance • Primary media/educational spokesperson for buildings market development • Technical expert on behalf of PCA concrete buildings promotion program• Educational and promotional presentations given to various nationwide audiences• Co-Chair MIT Concrete Sustainability Hub industry research technical advisory group • Chair of NAHB Concrete Home Building Council• Also employed as by PCA as Program Manager, Residential Technology 1997-2000Example of Assigned Job Challenge:With drastically reduced budgets, continue to effectively showcase energy efficiency, sustainability, and resilience benefits of concrete building systems Actions Taken:• Developed working relationships with allied industry and resilience advocacy partners• Pursued national and regional trade show exhibit opportunities• Oversight of all aspects of on-site exhibit processes, start-to-finish, for various events • Secured material donations/in-kind labor participation from various promotion partners • Cement industry spokesperson for promotional video and hosted educational eventsResults:At no cost to the cement industry, promoted the sustainable benefits of concrete construction by showcasing concrete building systems in the official legacy project for the Greenbuild Conference and Expo in Chicago, leveraging over $160,000 of partner donationsBy developing effective relationships with, and leveraging the resources of, allied partners, demonstrated the inherent disaster resistance advantages of concrete building systems at two national trade shows attended by over 180,000 combined attendees for roughly 25% of comparable direct cost for similar past industry exhibits