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Customer-focused and entrepreneurial executive with 20+ years of experience leading high-impact teams and driving transformations across SaaS, SW, HW, CPG, mobile, and cloud startups, Fortune 500s, and PE-backed ventures. Proven success identifying strategic opportunities and executing them to achieve hyper-growth, innovation, and operational excellence—leading six acquisitions (four unsolicited), including two as a co-founder with exits to Amazon and Autodesk.Throughout my career, I’ve built high-performing teams, driven operational efficiency, and positioned companies for success in complex markets. From spearheading product innovation and defining go-to-market strategies to forging partnerships with global leaders like Apple, Samsung, Amazon, Microsoft, Walmart, and Google, my approach is rooted in collaboration and win-win outcomes.Key Expertise:+ Business Development & Strategic Partnerships: Creating multi-million-dollar alliances with C-level executives and technical stakeholders to amplify growth and unlock opportunities.+ Strategic Growth & Market Expansion: Developing data-driven plans that drive new revenue streams, operational effectiveness, and market leadership.+ Leadership & Team Building: Fostering cross-functional teams focused on ownership, data-driven decision-making, and aligned incentives.+ Product & Growth Marketing: Leading PLG, SLG, ABM, SEO, PPC, and omni-channel strategies to scale user acquisition and customer success across consumer, SMB, and enterprise markets.At WeVideo, I helped lead the team from declining growth to a hyper-growth phase, driving a 187% ARR increase and positioning the company for acquisition. At CustomFlix, we achieved 1100% YoY revenue growth, resulting in an acquisition by Amazon. My ability to align teams, optimize operations, and anticipate customer needs has delivered successful hyper-growth results, even in dynamic and challenging markets.General Management • Growth Strategies • Strategy Development • Partnerships • Cross-Functional Team Management • Product Management • Negotiation • Executive Leadership • P&L • Digital Commerce • Qualitative & Quantitative Data Analysis • Operations • Omni-Channel Marketing • Team Building • Technology, Media, Software, & Consumer Goods • SaaS • PaaS • Social Media • Market Expansion • M&A • Acquisition Strategies • Collaboration • Product Innovation • Product-Led Growth • Customer Acquisition • User Retention • Packaging & Pricing Strategy
Consultant | Advisor
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Independent ConsultantConsultant | Advisor 2023 - PresentComprehensive advisory and consultancy services tailored to your unique needs, specializing in business strategy and growth.Providing a collaborative and results-driven approach working closely with clients to understand their objectives, challenges, and opportunities, crafting customized strategies. From market analysis and competitive positioning to revenue optimization and expansion plans delivering strategic insights and actionable solutions to drive sustainable growth. Helping develop winning strategies, accelerate customer acquisition, optimize operations for growth, and position for acquisition and capital raise. 🚀 Strategic Planning: Develop robust business strategies aligned with your long-term objectives and market dynamics. 🔍 Market Research: Gain valuable insights into industry trends, customer behaviors, and competitive landscapes to inform your strategic decisions. 💡 Growth Strategies: Identify growth opportunities and implement initiatives to maximize market penetration, revenue generation, and profitability. 📈 Performance Optimization: Fine-tune operational processes, enhance organizational efficiency, and drive bottom-line results. 🔧 Change Management: Navigate transitions and organizational changes with ease, ensuring seamless integration and alignment with strategic objectives.
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President & Chief Strategy OfficerWevideo 2019 - 2022Lake Forest, Ca, UsACQUIRED by Thompson Street Capital PartnersWeVideo is a mobile and cloud-based video creation SaaS platform that enables seamless editing, collaboration, and social media content creation across devices and platforms for consumer, SMB, Enterprise, and EDU markets (Chrome, iOS, Android, Windows).+ Joined in 2019 to lead overall strategy and growth; promoted to President in 2020, overseeing D2C and B2B units offering tiered subscriptions for consumers, education, and enterprise users.+ Key Partnerships: Collaborated with Google, Microsoft, Dropbox, Meta, TikTok, and YouTube to drive product integrations and strategic initiatives.+ AI/ML Innovation: Spearheaded an AI/ML-driven growth project with Google Cloud & Searce.Built from Scratch: Developed a data analytics platform to optimize product strategy and customer acquisition.Results:+ Grew platform to 38M users (+60% increase).+ Achieved 187% ARR growth.+ Drove a 125% surge in subscriptions and 78% boost in customer retention.+ Increased ROAS by 145% through omni-channel marketing and customer acquisition efforts.These efforts fostered alignment across departments and positioned WeVideo for long-term success, achieving rapid hyper-growth and solidifying its leadership in the video creation space. Strategically positioning the company in the market, led to its acquisition by Thompson Street Capital Partners in December 2020. -
Professional DevelopmentSabbatical 2018 - 2019During this period, I focused on growing my technical and professional skills, including completing two MIT Executive Programs: Artificial Intelligence: Implications for Business Strategy and Digital Business Strategy.
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Managing Director | Executive Director | Board MemberSecure Content Storage Association (Scsa, Slotmedia Spin-Off Of Sandisk) 2012 - 2017Identified key partners, negotiated and secured multi-million dollar investment funding for the creation of the new standalone company the Secure Content Storage Association (SCSA) LLC with the founders, 20th Century Fox, Warner Bros., SanDisk, and Western Digital.The founders of SCSA (SlotMedia spinoff from SanDisk), 20th Century Fox, SanDisk, Warner Bros., and Western Digital, selected me to lead this new organization to create a single secure content distribution standard for premium digital content branded as VIDITY. ► Reporting to the board of directors, I successfully supervised the efforts of a team of 200+ through 8 direct reports to collaborate on and design and launch of a PaaS platform specification for the secure distribution and playback of premium 4K UHD content. Managed the negotiation and acquisition of key IP and worldwide regulatory competition filings. Recruited, nurtured and managed relationships with over 50 key industry leaders, such as Samsung, Qualcomm, LG, Comcast, Intel, Cisco, Sprint, SkyUK, Akamai, Xiaomi, Seagate, Dolby, and Walmart. 🎯My team fostered a 300% annual growth with over five million VIDITY-enabled devices operating in less than 18 months. At the end of my tenure with SCSA, I assisted in managing the dissolution of the company after Disney’s acquisition of 20th Century Fox and AT&T’s acquisition of Warner Bros.
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Executive Director | Director Of Strategic Business DevelopmentSandisk 2008 - 2012Milpitas, Ca, UsI joined SanDisk to deliver business development, and strategic direction to expand market share and increase ASP for its memory products. Identifying emergent market trends, exploiting new market opportunities, and forming collaborative partnerships were key functions of my role. I oversaw P&L while spearheading and managing multi-disciplinary teams including Product Management, Product Operations, Program Management, Engineering, and Marketing. I managed partner relationships with strategic partners, including Verizon, Sony, Samsung, Toshiba, Paramount, and 20th Century Fox. Pinpointed key industry partners, cultivated alliances, and negotiated LLC formation terms and third-party IP acquisition.► Conceptualized & deployed a company-wide strategic initiative called SlotMedia. SlotMedia was a new flash-memory-based secure content distribution and playback solution for premium audio and video content (i.e., SlotMusic, SlotRadio, SlotVideo). I helped drive and orchestrate the development, launch, and growth of SlotMedia from the initial idea to the eventual spinoff and transition to the SCSA, LLC.► SlotMedia helped drive a 20% growth in division revenue by selling millions of units through OEMs, retailers, and distributors resulting in over $100M in annual revenue. SlotMedia/Sansa products held the #2 market share spot WW for media players. 🎯These efforts led to the formation of a separate SanDisk entity, SlotMedia LLC. Working with the SanDisk CEO and Board of Directors, I was chosen to lead efforts to identify and bring in new partners to spinoff SlotMedia for the industry-wide growth of this new content distribution and delivery platform. I was able to successfully identify, negotiate and secure the funding for and the creation of the new standalone company the Secure Content Storage Association (SCSA) LLC in 2011 with the founders, 20th Century Fox, Warner Bros., SanDisk, and Western Digital. -
Consultant | AdvisorIndependent Contracts 2007 - 2008I leveraged my expertise to engage with clients and develop tailored guidance to support their business goals. Provide consultation and analysis on various business, partnership, acquisition, and growth strategies. Organic, Inorganic, PLG, P&P, Customer Acquisition, User Retention, Scalable Pricing Models, M&A, Strategic Alliances, Go-To-Market, Product Strategy, Negotiation, Strategic Planning, Distribution/Channel Strategy, Sales Strategy, Etc. My key achievements:• Consulted with start-up company to assist in securing Series A funding and developing effective acquisition strategy (client acquired by Amazon).• Liaised with CEO and CTO of top streaming media subscription service in creating hardware and OEM strategy.The original intent was to take a sabbatical after being directly involved and responsible for 4 successful acquisition exits over a 9 year period.
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Vice President Business Development, Strategy & MarketingDeluxe Entertainment Services Group 2005 - 2007Burbank, California, Us ACQUIRED by MacAndrews & Forbes Holdings Jan. 2006 [www.bydeluxe.com]Deluxe Entertainment recruited me to help define and drive the company’s overall digital strategy with a key focus on transitioning the business from film to digital and to help position the company for spin-off/acquisition. I hired, trained, mentored, and directed cross-functional teams while defining and implementing key digital strategies and forging strategic partnerships. Worked across multi-disciplinary teams on the design and implementation of new digital service offerings including Product Management, Product Operations, Engineering, and Marketing. Defined key Customer Acquisition, User Retention, Scalable Pricing Models, Strategic Alliances, Go-To-Market, Product Strategy, Distribution/Channel, and Sales Strategies for new digital service offerings.► One of the first companies to commercially launch Digital Cinema into theaters to replace celluloid film. Helped structure and negotiate key Digital Cinema terms with nationwide theater companies. Collaborating across teams, we facilitated a spectacular 65% increase in revenue over 20 months after launching a new digital cinema and streaming service offerings.► These efforts helped position the $1 billion media division for growth and acquisition ultimately resulting in the successful acquisition of Deluxe by MacAndrews & Forbes Holdings in 2006. -
Co-Founder, Svp Of Strategy And Business DevelopmentCreatespace 2003 - 2005North Charleston, Sc, UsCreateSpace is an Amazon company - formally CustomFlix LLC, acquired by AmazonACQUIRED by AMAZON in 2005Reunited with co-founder partners of Terran Interactive, after my contractual obligation with Autodesk had concluded, to launch CustomFlix, a first-of-its-kind on-demand SaaS media production and publishing service.Responsible for defining and leading overall company strategy and partnerships. Defined strategic roadmap and spearheaded partnerships and negotiations for content acquisition, creation, and distribution with key industry partners including Amazon, Fox Sports, NBC Universal, Netflix, Apple, E! Networks, DVD Association, and Walmart. Drove business, growth, and sales/distribution strategies including organic PLG, P&P, Customer Acquisition, User Retention, Strategic Partnership, Go-To-Market, and Market Positioning growth strategies.► Strategic and partnership efforts cultivated a 1,100% YOY revenue growth. ► Our meteoric growth, strategic partnerships, and innovative services helped drive the unsolicited acquisition by Amazon in 2005. I was responsible for leading, orchestrating, and negotiating the lucrative sale of CustomFlix (currently known as CreateSpace) to Amazon. -
Co-Founder - Svp Business Development & Marketing Executive, Streaming Media SoftwareAutodesk 1997 - 2003San Francisco, Ca, Us- Terran Interactive ACQUIRED by Media 100 in 1999- Media 100 Software assets (from Terran) ACQUIRED by Autodesk in 2001Co-founding member of Terran Interactive (Media Cleaner) software in 1997 which was acquired 2 times over a 6-year period. I was the only original member of Terran who was contractually obligated to stay on with the product through 2 acquisitions responsible for Business Development, Strategy, and Marketing for the accumulated software assets which included technology licensing, OEM, product integration, content acquisition, product distribution and co-marketing developed to grow usage, retention and subscription revenues. Contractually retained through two acquisitions by Media 100 and Autodesk during this tenure due to the strength and effectiveness of my strategies, partnerships, and overall growth performance. Terran Interactive was an innovative, first-of-its-kind streaming media audio/video encoding software application for the internet. During this period, I served as the senior vice president of business development and marketing. A few key accomplishments:► Executed omnichannel marketing, distribution, acquisition, and e-commerce strategies and negotiated OEM, distribution, development, and licensing deals with industry leaders including Apple, Avid, Disney, Intel, Microsoft, Adobe, Pinnacle, and Warner Bros. quickly garnering a 60,000% revenue growth. This led to the unsolicited acquisition of Terran Interactive by Media100 in 1999. ► Led and drove all software product strategies, marketing, and business development with Media 100. Championed a 175% product revenue growth through growth strategies, marketing efforts, and partner alliances. Aided in the analysis and acquisition of inorganic growth assets (e.g., Digital Origin). Led to Media 100 SW acquisition.► Able to keep all competitor partnerships through both acquisitions. Retained per Autodesk acquisition terms, ultimately delivering 200% industry rate growth thru 2003.
David Huerta Skills
David Huerta Education Details
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Massachusetts Institute Of TechnologyArtificial Intelligence: Implications For Business -
Massachusetts Institute Of TechnologyDigital Business Strategy
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San José State UniversityDouble Concentration: Marketing And Technology & Innovation
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San José State UniversityInternational Business
Frequently Asked Questions about David Huerta
What company does David Huerta work for?
David Huerta works for Consultant | Advisor
What is David Huerta's role at the current company?
David Huerta's current role is 2X Founder / 6 Successful Exits: Growth Expert, Dealmaker, Entrepreneurial Minded Executive and Team Leader ▷ Driving Strategy, Partnerships, Collaboration, Marketing & Product Success to deliver Market & Revenue Growth.
What is David Huerta's email address?
David Huerta's email address is dt****@****ail.com
What is David Huerta's direct phone number?
David Huerta's direct phone number is (408) 801*****
What schools did David Huerta attend?
David Huerta attended Massachusetts Institute Of Technology, Massachusetts Institute Of Technology, San José State University, San José State University.
What skills is David Huerta known for?
David Huerta has skills like Mobile Devices, Strategic Partnerships, Strategy, Business Development, Start Ups, Entrepreneurship, Product Management, Leadership, Go To Market Strategy, Business Strategy, Product Marketing, Digital Media.
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