David O'Connor-Thygeson

David O'Connor-Thygeson Email and Phone Number

Global Marketing Manager @ ZutaCore
Santa Cruz, CA, US
David O'Connor-Thygeson's Location
Santa Cruz, California, United States, United States
David O'Connor-Thygeson's Contact Details

David O'Connor-Thygeson personal email

n/a

David O'Connor-Thygeson phone numbers

About David O'Connor-Thygeson

Global marketing expert, specializing in demand generation, digital marketing, and growth marketing. I have consistently harnessed tried-and-true techniques, as well as, cutting-edge technology to not only boost revenue but also streamline marketing expenses for leading hardware and software organizations.My track record includes spearheading the strategic planning, development, and execution of multiple integrated marketing campaigns that have significantly contributed to expanding pipelines and driving revenue growth for top-tier companies across some of the hottest industry initiatives, including AI, Machine Learning, AdTech, Containers, Flash, Data Storage, Cloud, and Data Protection. Additionally, I have years of experience in building, coaching, and leading teams of highly skilled digital marketing experts in which we have built out the foundation of marketing by defining and implementing lead generation strategies and processes, lead scoring, lead routing, and reporting across channels and the funnel.Specialties: • Demand Generation Strategies and Processes• Account-based Marketing (ABM)• Inbound and Outbound Marketing• Content Marketing by Personas and Buyer’s Journey• Intent Data and Buying Signals• Lead Lifecycle Management• Lead Scoring and Account Scoring• Lead Nurture Streams• Marketing Automation and CRM systems (Marketo Expert)• Marketing Operations• Marketing Systems and Infrastructure Management (Martech Stack)• Business Intelligence, analytics, and dashboards• Paid Media Strategy and Development• Paid and Organic Search• Brand Management• Social Media and PR • Global field and online events• Data Management• Demand Generation for Direct and Indirect Channels• Global Integrated Campaign Management• Positioning & Messaging• Marketing Process Development• Strategic Alliance Strategy & Relations• Team Leadership• Digital Transformation• The ability to take control and deliver!

David O'Connor-Thygeson's Current Company Details
ZutaCore

Zutacore

View
Global Marketing Manager
Santa Cruz, CA, US
Website:
zutacore.com
Employees:
104
David O'Connor-Thygeson Work Experience Details
  • Zutacore
    Global Marketing Manager
    Zutacore
    Santa Cruz, Ca, Us
  • Granite Creek Marketing
    Marketing Leader / Owner
    Granite Creek Marketing Jan 2023 - Present
    Granite Creek Marketing serves as your go-to digital marketing agency. With expertise in demand generation and growth marketing strategies, we harness both tried-and-true techniques, as well as, cutting-edge technology to help you achieve your business goals. Let’s rise above your competition together. Here are a few of our customers:* Doghouse Promotions – Developing a sustainable lead generation model to populate pipeline now and maintain a steady stream of leads for the future* Solo Dad Podcast – Providing a digital marketing plan and guiding the development of the website and other marketing channels* CIQ – Developed a demand generation / digital marketing audit and plan
  • Quantcast
    Head Of Digital Marketing And Operations
    Quantcast Jan 2021 - Dec 2022
    San Francisco, Ca, Us
    As the Head of Digital Marketing and Marketing Operations, I had a pivotal role in driving digital marketing and operations excellence. Reporting directly to the CMO, I oversaw both an internal team of four and managed relationships with two external agencies.My responsibilities spanned campaign planning and execution across a diverse range of digital channels, including email, paid search, paid social, organic social, display advertising, and paid media. Additionally, I played a crucial role in shaping marketing operations, website development and management, content creation, budgeting, and reporting.Key achievements include:1. Proved marketing's impact on pipeline and revenue 2. Boosted lead generation by over 4000% YoY3. Increased web traffic by 20% YoY4. Expanded the marketable database by 25% YoYFurthermore, I initiated and established the foundation for marketing operations, defining and establishing critical processes like lead generation, scoring, routing, and reporting. As well as launching successful automated email programs, enhancing the webinar program, introducing a new podcast program, and driving 100+ new customer reviews, earning a "Customer First" award from Gartner.These experiences reflect my ability to lead digital marketing and marketing operations to achieve exceptional results and drive business growth.
  • H2O.Ai
    Director, Digital Marketing And Demand Generation
    H2O.Ai Aug 2019 - Jan 2021
    Mountain View, Ca, Us
    In my role as the Director of Digital Marketing / Demand Generation I was responsible for expanding and improving the martech stack and building out the digital marketing / demand generation efforts. This included campaign planning, budgeting, and reporting, as well as, execution across all digital channels including marketing operations, website, social media, and content creation.By refining and and enhancing the MarTech stack to better identify targets, build awareness, and speedup engagement, we increased leads by 42.4% YoY and MQLs by 81.9% YoY.By revising the webinar program and promotion strategy we increased registration 168%, attendance 184% and attendance rate by 3%By optimizing our website and creating focused content we were able to increase web traffic by 20.7% YoY.Through all these efforts we were ablet to drive an increase in opportunities created by marketing by 24% and pipeline dollars by 46.7% and ultimately we were able to help the company grow by driving an increase in opportunities won by marketing by 10.8% and revenue by 29.2%.
  • H2O.Ai
    Demand Generation / Digital Marketing Consultant
    H2O.Ai Jun 2019 - Aug 2019
    Mountain View, Ca, Us
    As a marketing consultant I audited H2O.ai's digital marketing and demand generation processes, activities, and tools. Which I then used to develop a demand generation / digital marketing plan for the CEO and executive team. A few of the recommendations in the plan included changes to their martech stack, additional marketing channels to engage in, as well as new content to develop for use at different stages of the marketing funnel, along with estimated timelines and costs for each key project.
  • Mapr Data Technologies
    Director Of Global Demand Generation And Digital Marketing
    Mapr Data Technologies Apr 2018 - May 2019
    Houston, Texas, Us
    While managing the campaigns and marketing operations teams I've led the digital transformation of our Martech Stack to leverage leading edge technology to transform our inbound and outbound digital marketing strategies to grow revenue while reducing marketing cost.Key responsibilities include Marketo administration; building and managing the webinar program; and driving the strategic planning, development, and execution of integrated account-based marketing (ABM) campaigns online and offline while identifying and leveraging behavioral intent buying signals to assist in targeting efforts.
  • Mapr Data Technologies
    Senior Manager Of Digital Marketing And Campaigns
    Mapr Data Technologies Jan 2017 - Apr 2018
    Houston, Texas, Us
    Leading the effort to not only design a campaign structure and cadence but also the development and execution of these campaigns.
  • Imperva
    Senior Manager, Demand Generation And Campaigns
    Imperva Jun 2016 - Nov 2016
    San Mateo, California, Us
    Lead the inbound marketing team responsible for planning and executing our online demand generation programs to drive new inquiries and accelerate the conversion of those inquiries to MQLs with the focus on optimizing these efforts for pipeline creation.
  • Netapp
    Senior Manager, Global Demand Generation
    Netapp May 2015 - Apr 2016
    San Jose, California, Us
    Responsible for managing NetApp's global demand generation team to plan, develop, and execute global integrated marketing campaigns in support of NetApp’s three key initiatives (Flash, Cloud, and Data Protection) by creating, identifying, and nurturing contacts within select target audiences and personas resulting in MQL's, SAL's, pipeline, and bookings for a number of the top-tiered products/solutions at NetApp.
  • Netapp
    Senior Demand Generation Manager
    Netapp Jul 2013 - Apr 2016
    San Jose, California, Us
    Responsible for driving the strategy, messaging, development and global integrated execution of NetApp's Flash campaign to generate net new contacts and nurture them through specific Demand Gen funnels resulting in the growth of MQL's, pipeline, and bookings for NetApp's Flash products. Also responsible for driving the global execution of demand gen activities in support of four major product launches.
  • Netapp
    Demand Generation Manager
    Netapp Mar 2007 - Apr 2016
    San Jose, California, Us
    Responsible for driving the demand generation strategy, development, and execution of NetApp's integrated Smart Decisions campaign targeted at Small and Midsize Businesses to generate net new contacts and nurture them through specific Demand Gen funnels resulting in the growth of MQL's, pipeline, and bookings for NetApp's entry level products and solutions.
  • Keller Williams Realty
    Realtor®
    Keller Williams Realty May 2005 - May 2008
    Austin, Tx, Us
    Represented buyers and sellers of real estate in Santa Cruz county and the South Bay Area.
  • Interwoven, Inc.
    Marketing Programs Manager
    Interwoven, Inc. Sep 2005 - Mar 2007
    San Jose, California, Us
    Responsible for generating pipe growth through the development and execution of high profile marketing programs/campaigns that generate interest in the Interwoven Content Provisioning Solution.
  • Network Associates
    Manager, Product Marketing
    Network Associates Dec 2000 - Jul 2004
    San Jose, California, Us
    Drove the strategy, creation and execution of global revenue generating marketing program plans across NA, EMEA, LTAM and APAC with the GEO marketing teams, sales, and field marketing to increase awareness and accelerate the sales cycle within the High Tech, Federal, Telecom & Financial Services markets.
  • Santa Cruz Operation (Sco)
    Marketing Communications Manager
    Santa Cruz Operation (Sco) Jul 1998 - Dec 2000
    Created marketing collateral (datasheets, brochures, and webpages) and product packaging for the SCO Unix product line. Created and executed worldwide marketing lead generation programs.

David O'Connor-Thygeson Skills

Demand Generation Lead Generation Integrated Marketing Go To Market Strategy Buyer's Journey Campaign Management Content Syndication Marketing Automation Paid Search Strategy Lead Funnel Management Paid Search Campaigns Paid Media Email Marketing Multi Channel Marketing Content Marketing Team Management Product Marketing Sales Enablement Marketing Communications Management Channel Strategy B2b Marketing Analytics Channel Partners Program Management Messaging Product Launch Account Management Sales Process Sales Field Marketing Solution Selling Enterprise Software Salesforce.com Strategic Partnerships Marketing Business Strategy Saas Direct Sales Cloud Computing Crm Strategic Planning Marketing Strategy Web Marketing Strategy Marketing Contractor

David O'Connor-Thygeson Education Details

  • California State University, Chico
    California State University, Chico
    Business Administration With An Emphasis In Marketing

Frequently Asked Questions about David O'Connor-Thygeson

What company does David O'Connor-Thygeson work for?

David O'Connor-Thygeson works for Zutacore

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David O'Connor-Thygeson's current role is Global Marketing Manager.

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David O'Connor-Thygeson attended California State University, Chico.

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What skills is David O'Connor-Thygeson known for?

David O'Connor-Thygeson has skills like Demand Generation, Lead Generation, Integrated Marketing, Go To Market Strategy, Buyer's Journey, Campaign Management, Content Syndication, Marketing Automation, Paid Search Strategy, Lead Funnel Management, Paid Search Campaigns, Paid Media.

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