David O'Connor-Thygeson Email & Phone Number

Santa Cruz, Ca, Us

Granite Creek Marketing serves as your go-to digital marketing agency. With expertise in demand generation and growth marketing strategies, we harness both tried-and-true techniques, as well as, cutting-edge technology to help you achieve your business goals. Let’s rise above your competition together. Here are a few of our customers:* Doghouse Promotions – Developing a sustainable lead generation model to populate pipeline now and maintain a steady stream of leads for the future* Solo Dad Podcast – Providing a digital marketing plan and guiding the development of the website and other marketing channels* CIQ – Developed a demand generation / digital marketing audit and plan

San Francisco, Ca, Us

As the Head of Digital Marketing and Marketing Operations, I had a pivotal role in driving digital marketing and operations excellence. Reporting directly to the CMO, I oversaw both an internal team of four and managed relationships with two external agencies.My responsibilities spanned campaign planning and execution across a diverse range of digital channels, including email, paid search, paid social, organic social, display advertising, and paid media. Additionally, I played a crucial role in shaping marketing operations, website development and management, content creation, budgeting, and reporting.Key achievements include:1. Proved marketing's impact on pipeline and revenue 2. Boosted lead generation by over 4000% YoY3. Increased web traffic by 20% YoY4. Expanded the marketable database by 25% YoYFurthermore, I initiated and established the foundation for marketing operations, defining and establishing critical processes like lead generation, scoring, routing, and reporting. As well as launching successful automated email programs, enhancing the webinar program, introducing a new podcast program, and driving 100+ new customer reviews, earning a "Customer First" award from Gartner.These experiences reflect my ability to lead digital marketing and marketing operations to achieve exceptional results and drive business growth.

Mountain View, Ca, Us

In my role as the Director of Digital Marketing / Demand Generation I was responsible for expanding and improving the martech stack and building out the digital marketing / demand generation efforts. This included campaign planning, budgeting, and reporting, as well as, execution across all digital channels including marketing operations, website, social media, and content creation.By refining and and enhancing the MarTech stack to better identify targets, build awareness, and speedup engagement, we increased leads by 42.4% YoY and MQLs by 81.9% YoY.By revising the webinar program and promotion strategy we increased registration 168%, attendance 184% and attendance rate by 3%By optimizing our website and creating focused content we were able to increase web traffic by 20.7% YoY.Through all these efforts we were ablet to drive an increase in opportunities created by marketing by 24% and pipeline dollars by 46.7% and ultimately we were able to help the company grow by driving an increase in opportunities won by marketing by 10.8% and revenue by 29.2%.

Mountain View, Ca, Us

As a marketing consultant I audited H2O.ai's digital marketing and demand generation processes, activities, and tools. Which I then used to develop a demand generation / digital marketing plan for the CEO and executive team. A few of the recommendations in the plan included changes to their martech stack, additional marketing channels to engage in, as well as new content to develop for use at different stages of the marketing funnel, along with estimated timelines and costs for each key project.

Houston, Texas, Us

While managing the campaigns and marketing operations teams I've led the digital transformation of our Martech Stack to leverage leading edge technology to transform our inbound and outbound digital marketing strategies to grow revenue while reducing marketing cost.Key responsibilities include Marketo administration; building and managing the webinar program; and driving the strategic planning, development, and execution of integrated account-based marketing (ABM) campaigns online and offline while identifying and leveraging behavioral intent buying signals to assist in targeting efforts.

Houston, Texas, Us

Leading the effort to not only design a campaign structure and cadence but also the development and execution of these campaigns.

San Mateo, California, Us

Lead the inbound marketing team responsible for planning and executing our online demand generation programs to drive new inquiries and accelerate the conversion of those inquiries to MQLs with the focus on optimizing these efforts for pipeline creation.

San Jose, California, Us

Responsible for managing NetApp's global demand generation team to plan, develop, and execute global integrated marketing campaigns in support of NetApp’s three key initiatives (Flash, Cloud, and Data Protection) by creating, identifying, and nurturing contacts within select target audiences and personas resulting in MQL's, SAL's, pipeline, and bookings for a number of the top-tiered products/solutions at NetApp.

San Jose, California, Us

Responsible for driving the strategy, messaging, development and global integrated execution of NetApp's Flash campaign to generate net new contacts and nurture them through specific Demand Gen funnels resulting in the growth of MQL's, pipeline, and bookings for NetApp's Flash products. Also responsible for driving the global execution of demand gen activities in support of four major product launches.

San Jose, California, Us

Responsible for driving the demand generation strategy, development, and execution of NetApp's integrated Smart Decisions campaign targeted at Small and Midsize Businesses to generate net new contacts and nurture them through specific Demand Gen funnels resulting in the growth of MQL's, pipeline, and bookings for NetApp's entry level products and solutions.

Austin, Tx, Us

Represented buyers and sellers of real estate in Santa Cruz county and the South Bay Area.

San Jose, California, Us

Responsible for generating pipe growth through the development and execution of high profile marketing programs/campaigns that generate interest in the Interwoven Content Provisioning Solution.

San Jose, California, Us

Drove the strategy, creation and execution of global revenue generating marketing program plans across NA, EMEA, LTAM and APAC with the GEO marketing teams, sales, and field marketing to increase awareness and accelerate the sales cycle within the High Tech, Federal, Telecom & Financial Services markets.

Created marketing collateral (datasheets, brochures, and webpages) and product packaging for the SCO Unix product line. Created and executed worldwide marketing lead generation programs.