Leading a team of A-class AdOps and Business Development professionals in the pursuit of delivering the best-quality monetization services to web and mobile publishers. Curating the development of the Admixer.HB+ platform and the Google Ad Manager 360 reselling program.Key accomplishments:• Assembled a header bidding marketplace consisting of 23 industry-leading ADXs and SSPs, including Magnite, GumGum, SeedTag, and many more, to provide publishing partners access to best-in-class demand for increased monetization.• Guided the team through the Google Authorized Buyer program compliance assessment held by KPMG. Led Admixer to become the first Google partner to receive KPMG certification on GDPR and Google policy compliance in 2023.• In cooperation with the AdOps team, developed a comprehensive traffic monitoring system for the GAM 360 platform to maintain a brand-safe advertising environment.

Applied prior experience in the launch of the new Demand Side Platform project. Performed industry analysis, developed business processes from the ground up, and supervised sales and account management teams. Translated gathered market intelligence into the platform development plan with the technical team.Key accomplishments:• Generated first revenue on the 2nd month of the project operations due to sales automation tools application• Demonstrated an average of 52% monthly growth in client ad spend, supported by feedback-based platform development and proactive account management initiatives• Designed and implemented a scalable organizational structure from scratch to secure the project’s further scalability

Communicated with advertising agencies and brands to outline individual business needs and objectives. Worked closely with marketing, account management and technical teams to match the value of the advertising platform with client expectations.Key accomplishments:• Transformed customer feedback into an actionable guide to the platform’s strategic development• Facilitated a 26% increase in the project’s monthly revenue through the improvement of the platform’s functionality and traffic quality, driving customer satisfaction and retention

Oversaw client accounts and delivered customized monetization solutions for digital publishers. Fostered strategic partnerships to support ongoing business growth.Key accomplishments:• Became the best-performing Account Manager, surpassing revenue target by 140% after applying “The Straight Line Selling System” techniques• Generated $50K+ in publishers annual revenue