- Ideate and execute social media strategy, content and influencer programs for global digital team and 30+ key local markets.- Manage Creative, Content and Client Services agency teams in 3 time zones to ensure clean, streamlined content distribution, proactive and reactive messaging and community management.- Leader of V-team with Comms, Design, Web, CRM and PMA to ensure consistent brand alignment across channels.- Lead social strategy for Xbox Game Pass campaign alignment across all social channels Group.- Set, monitor and manage Global and Local KPI’s for all social content.- Responsible for keeping 30+ markets on brand in their social channels.- Ideated and led social team for Xbox Game Pass Launch Program: Influencer program, asset suite, experiential event focused on digital amplification, supporting media strategy.- Shortlisted for Cannes Lion: Ms-Dos Mobile App

- Responsible for growing, and engaging social followings of Grey Goose and BombaySapphire. Increased fan growth 180% in 14months.- Global Lead for content creation with digital and creative AOR’s. Increased asset production while decreasing spend through clear briefing and brand knowledge.- Launched Grey Goose Galactic Partnership. Most successful social launch in brands history.- Introduced social influencer marketing to the brands. Increased organic reach and engagement grew internal understanding of the power of borrowed reach. - Chaired three global conferences on social media best practices with Europe, LATAM and MEA.- Streamlined asset distribution to markets by way of creating a global content pool. This synchronized adherence to BVI as well as fueled globally unprecedented engagement.- Managed content distribution and reporting for 28 markets & held regular updates with each.

Blue Ant Media is a privately held integrated Canadian media company that creates and distributes great content in lifestyle, travel, documentary, music and entertainment categories. The company owns specialty channels Travel+Escape, Bite TV and AUX TV along with four premium, commercial-free channels Oasis HD, HIFI, eqhd, radX and their companion websites. Blue Ant Mediaʼs digital publishing division produces daily content for its web and mobile sites and recently launched AUX Magazine, a monthly music tablet magazine. Producing over 400 hours of original content, Blue Ant Media develops both in house programming and co-productions with international partners.

Jumpwire Media is a cross media consulting company. Our mission is to assist traditional media companies navigate the emerging digital media marketplace. Project management, direct client relations, digital strategy and analytics are all a daily part of working with Jumpwire.

•Develop, execute and implement social media marketing strategies for global clients such as Scotiabank, American Express and Chevrolet.•Develop and interpret social media data. Reporting trends, insights, weaknesses and strengths to executives.•Lead presenter for executive meetings. Leading role when liaising with executive teams and business development.•Do-it-all Community Manager: develop content, create engagement, run contests, brand strategy, brand alignment, user insights, ability to quickly increase traffic and fans.Responsible for strategic planning, implementation and daily management of overall social media marketing activities including social media monitoring (Facebook, Twitter, influencer outreach etc.). Track the success and return of each campaign and optimize for improved results.

• Launch and manage social media presence on YouTube, Facebook, Twitter, Klout, etc• Work across departments to ensure proper messaging is being executed online and is relevant to organizational goals.• Support and protect globally recognized brand by ensuring positive messaging is maintained in community.• Establish consistency of message across multiple networks• Manage online discussions by listening to users, reading between the lines, and responding in a timely manner to users needs and requests.• Monitor and track discussion topics for management team.• Prepare reports to update internal staff on usage statistics.

 Performing seamless client management, event management and client relations on a daily basis. Draft press releases for global clients with very little supervision.  Honing skills in; media relations, blogging, social media ethics, client relations.

 Developed high level of professional communications skills by drafting all agreements and contracts, editing all external executive correspondence.  Extensive experience in the coordination and support of daily operational communication functions, as well as regular executive support.  Increased profits by $200,000. TLC clientele tripled and worker output was raised from a low of ten to a high of 75 per day.  Developed an online systems management strategy that allowed employees to interact with managers and VIP’s without slowing the productivity of any party involved.

 Oversaw a team of five employees, logistical assignments passed down from the Venue Operations Manager. Managed relationship with Swiss Public Broadcasting organization SRG-SSR.  Coordinated schedules, timelines for Men’s Downhill Skiing event. Held key relationships with media stakeholders.  Sole employee responsible for communication between broadcast team and venue manager, very fast paced high stress situations.  Prepared talking points and briefing documents for senior staff and surrogates.  Developed a streamlined communication platform between VOM, VIP’s and SRG-SSR that allowed high pace communication while still providing necessary details.