David Tomlinson work email
- Valid
- Valid
David Tomlinson personal email
I’m a B2B product marketer, communicator, and “activator” who helps SaaS organizations shift from tactical to strategic thinking. With a reputation for establishing data-driven insights, planning, and launch processes, I simplify complex technology to ensure that products convey their underlying value. Specializing in market intelligence, storytelling, and sales enablement, I ensure that a business speaks with one voice across every customer touchpoint.I've been the first product marketer at four organizations, and know how to face challenges head-on, get scrappy with resources and tactics, and take a test-and-learn approach to establishing product/market fit. I love the creative process and the written word — as a published novelist, I have a special talent for branding and positioning, with a stage presence that inspires.Core Competencies: Leadership / Growth Stage Startups / Product Marketing / Product Strategy / Pricing & Packaging / Market Research / Buyer Personas / Competitive Intelligence / Product Launch / Go-To-Market Planning / Content Strategy / Thought Leadership / Corporate Communications / Analyst Relations / Gartner Magic Quadrant / Services Marketing / Sales Enablement / Product-Led Growth (PLG) / Account-Based Marketing / Growth Hacking / Demand Generation / Direct & Database Marketing / SEM / SEO / PPC / B2B / B2B2C / Loyalty Programs / Traditional & Generative Artificial Intelligence (A.I.) / Healthcare, Financial Services, Banking, Supply Chain, Logistics, Legal, Regulated Industries / Project Management / Private Equity / Public Speaking
-
Director, Product MarketingVerifoneAustin, Tx, Us
-
Director, Product MarketingDtn Dec 2023 - PresentBloomington, Minnesota, UsI lead the Product Marketing team at DTN, a global data, analytics, and technology company. Our proprietary solutions deliver operational intelligence for organizations with complex supply chains worldwide. Access to our cloud-based data, applications, and insights help businesses prosper, improving service delivery and the movement of goods for critical sectors of the global economy. DTN is headquartered in Minneapolis, MN and Utrecht, Netherlands and operates or has investments in the Americas, Europe, and the Asia Pacific, region with support from more than 1,200 employees worldwide. -
Founder, B2B Product Marketing ConsultantB2B Pmm Mar 2012 - PresentSpecializing in insights, positioning, and product launch, I give B2B SaaS organizations the tools and training to help them better size market opportunities, deepen customer relationships, and scale product stories.• Created a user-friendly "Disease Finder" for the Mayo Clinic, which routed potential patients to disease-specific online content and appointment information, increasing inbound referrals.• Developed the messaging framework, content strategy, and website copy for the SAP / DevOps consulting firm Numeric Technologies.• Redesigned the website for a private medical practice, including copywriting, SEO keyword research, and page-level SEO optimization, boosting new patient inquiries by 50%.• Rebranded the corporate voice for IntelliCentrics, a SaaS medical credentialing startup. Designed, architected, and launched a new corporate website, and associated content, to introduce the brand. -
Director, Product MarketingFullscript Jan 2022 - Sep 2023Ottawa, Ontario, CaFullscript is a digital health platform that helps practitioners build better patient relationships through quality supplementation and intuitive tools for treatment adherence — all at no cost. Practitioners write online supplement plans where patients order wellness products and find resources to improve their health education. Practitioners control what their patients pay so they can grow their practices, offer deep discounts, or strike a comfortable balance of both. Fullscript’s US catalog also supports wholesale orders for in-office dispensing.• Oversaw the team owning a platform migration of practitioners and patients representing $50 million in annual revenues, with 101% revenue retention.• Launched and optimized an evergreen practitioner onboarding program for an AI-enabled care delivery and e-commerce platform that drove a 15% increase in account conversion metrics post signup.• Established a competitive intelligence and survey motion enabling rapid market insights that informed strategy, product, and campaign development.• Developed a “universal messaging framework” and “modular persona builder” allowing customer-facing and content development teams to self-serve sales enablement, objection handling, and messaging.• Led, developed, and oversaw hiring for a 6-member product marketing team. -
Director, Corporate And Product MarketingHappyco Jan 2021 - Jan 2022Carlsbad, California, Us• Developed a competitive intelligence and market research program that identified key feature deficiencies and drove the product roadmap.• Automated the sales process for a B2B property acquisition and due diligence solution and mapped opportunities for product-led growth.• Owned the GTM framework, sales training, demo script, and content strategy. -
Senior Manager, Brand And Product MarketingShipwell Mar 2020 - Jan 2021Austin, Texas, Us• Defined GTM strategy and messaging for an AI-enabled 3-in-1 TMS, visibility, and carrier network platform developed by MIT data scientists.• Wrote and launched user personas, messaging frameworks, competitive intelligence, webinars, website, sales playbook, and pre-sales collateral.• Formalized a product feature matrix that drove pricing / packaging and the product response that resulted in Shipwell appearing on the 2021 Gartner Magic Quadrant for Transportation Management.• Developed the content strategy and spearheaded copywriting for a rebranded website that more effectively addressed key user personas and use cases. -
Director, Product MarketingTractmanager, Inc Jul 2015 - Mar 2020Dallas, Texas, Us• Charted a multichannel experience map for 5 key technology buyer personas that drove product development and go-to-market plan, resulting in a personalized content strategy and configurable sales enablement kit.• Implemented an automated lead qualification engine to enable “always-on” online and email marketing streams that improved conversion of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).• Increased inbound marketing traffic, customer retention, and cross-sell of SaaS solutions for an AI-enabled healthcare purchasing, credentialing, and contract analytics platform.• Researched, drafted, and published 60+ thought leadership content streams, as well as clinical and technical white papers, value statements, case studies, solution briefs, battle cards, and competitive research -
Director, MarketingTrintech, Inc. Apr 2008 - Jun 2012Plano, Texas, Us• Owned corporate growth strategy and demand generation, including SEO/SEM/PPC, paid and earned media, creation and publishing of all sales collateral, event calendar and trade show presence, web design and messaging, sales presentations and thought leadership. • Led product marketing strategy, budget, and positioning for a financial close automation software platform, including the development of a sales playbook for 200+ account services associates. -
Sr. Manager, Strategic PlanningRapp Collins Worldwide Jan 2007 - Mar 2008New York, Ny, Us• Created, tested, and validated the design and user experience architecture for Best Buy’s 21-million member loyalty program website, including an information architecture that reduced customer service call volume and associated costs by more than 40%.• Directed an enterprise database, technology, and marketing capabilities audit for Direct Energy, a leading North American energy retailer, expanding the client’s retainer through organic account growth. -
Product Marketing ManagerTrintech, Inc. Jul 2003 - Jan 2007Plano, Texas, Us• Developed detailed product requirements and use cases that streamlined the product development and go-to-market strategy for 3 geographically-dispersed software engineering teams.
David Tomlinson Skills
David Tomlinson Education Details
-
Uc San DiegoPsychology -
NovelistFiction
-
ProductledProduct-Led Growth
Frequently Asked Questions about David Tomlinson
What company does David Tomlinson work for?
David Tomlinson works for Verifone
What is David Tomlinson's role at the current company?
David Tomlinson's current role is Director, Product Marketing.
What is David Tomlinson's email address?
David Tomlinson's email address is da****@****yco.com
What schools did David Tomlinson attend?
David Tomlinson attended Uc San Diego, Novelist, Productled.
What skills is David Tomlinson known for?
David Tomlinson has skills like Financial Services, Healthcare, Fmcg, Big Box, Product Marketing, Product Management, Strategic Planning, Mobile Devices, Project Management, Online Advertising, Product Development, E Commerce.
Who are David Tomlinson's colleagues?
David Tomlinson's colleagues are Cristine Cruz, Vernon Patrick, Frederic Hamou, Eran Halavy, Jean-Claude Cartoux, Prashant Kattimani, Adriana Barreto De Almeida.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial