Fractional chief executive for a subscription e-commerce puzzle business with thousands of customers served - in charge of all growth and product efforts while maintaining customer acquisition and profitability targets. Focused on initiatives with high ROI and growing customer loyalty.Manage a team of web developers to launch new landing pages, recommending UX changes based on Google Analytics, hotjar recordings, and other usability metrics - increasing conversion rate by 30%.Develop a system for performance measurement and experimentation through A/B testing for ads across Search, Display, Social, and Video, eliminating low performing campaigns and launching targeted Performance Max and Instagram campaigns leading to a 3x return on ad spend (ROAS).Key Results:Implemented turn-around product and acquisition strategy, growing a business that has been in decline since 2020.Increased retention by 50% implementing new product offers and showcasing them to users through email automation.

First executive hire at a venture-backed $4M seed stage AI Data Analytics SaaS startup. Designed and executed a plan to develop an AI data analytics product and grow paid users in preparation for Series A funding, managing a 6-figure growth marketing budget to consistently grow MAUs.Designed and executed product development, growth, and competitive strategy, managing a 6-figure GTM budget.Developed and monitored key performance indicators (CAC, Churn rate, Engagement) and executed channel specific strategies to optimize them, recommending changes to the product, reporting regularly to the CEO and board.Launched AI Data Assistant, “Wispy,” monitored usage through UserTesting, hotjar recordings, and internal usage analytics, and grew from 0-100 MAUs asking hundreds of data questions on average.Developed marketing funnel from 0-1, including content marketing, paid media, email, and website strategies to acquire new users and improve ROAS.

Responsible for directing the product strategy and marketing plan for data-driven insights powering Google white-papers, executive keynote speeches, and articles on ThinkWithGoogle.com with >500k uPVs. Creator and on-screen talent for ThinkWithGoogle Insights Jam series with over 1MM views and 80k hrs of watch-time.Directed product and GTM strategy for data-driven insights across various channels, getting buy-in from a cross-organization group of stakeholders (>200 Director, VP, SVP +) from Sales, Product Marketing, Insights, and ThinkWithGoogle Editorial.Managed a team of data scientists and developers to launch privacy-safe data insights products, creating PRDs with privacy-specific guidelines to comply with GDPR, SEC, and Claims Council and leading execution.Built and executed joint-vision for Global Search insights for first ever Global B2B Year in Search, competitively selected for Google’s submission for Cannes Lions 2022 award (300k+ uPVs @ 80% engaged). Focus on creating an insights plan, narrative, article, and visual story with both Global cohesiveness and Local Relevance across 26 markets.Created and starred in ThinkWithGoogle Insights Jam series with over 1MM views / 80k hours of watchtime.Created Insights-First, Original Content and syndicated across 6 local Think sites: US, CA, MENA, Nordics, CEE, SSA.** Promoted 3 times during my tenure at Google approx. every 2 years.

Represented the voice of the customer to Marketing, Product, and Sales teams to inform strategy, sharing original insights from behavioral data, qualitative, and quantitative research.Developed sales enablement materials driven by consumer insights, highlighting changes in consumer behavior due to covid and how customers should adapt and grow.Lead consumer journey insights activations for keystone marketing event, sandbox installations, and powering the keynote of the SVP, Google Ads and Commerce, among others.Assessed, Selected, and Managed relationships with 3rd party research and creative agencies to inform and execute campaigns.Known across the org for unique to Google consumer insights, byliner of monthly TwG Insights Briefing, and data lead on The Insights Jam YouTube channel (+500k UPVs for articles and visual stories, +1MM views on YouTube)

Responsible for directing the digital growth strategy for all EMEA retail eCommerce advertisers ($1.2B annually), developing scalable thought leadership, sales enablement materials, and leading our 20 global growth consultants who work with leading eCommerce retailers from across EMEA.Directed new customer acquisition strategy for seasonal spikes in demand and performance marketing tactics on how to capture that demand efficiently (Smart Bidding, Dynamic Search Ads, Global Shopping).Directly advised senior leadership at some of EMEA’s largest retail advertisers, including: ASOS.com, Nike, Zalando, H&M, Farfetch, and Net-A-Porter

Responsible for analyzing customer, sales, market, and Google Search demand data to understand consumer behavior and identify opportunities for profitable growth. I advised some of EMEAs fastest growing retailers on:-Developing data-driven new market prioritization and entry strategies for profitable growth and how to execute through performance marketing (SEM) campaigns-Adapting to consumer demand trends for key product lines-Directing merchandising and new product development in line with seasonal consumer demand data-Prioritizing investment in eCommerce assets such as website localization, marketing campaigns, and brand development

Responsible for developing the growth strategy for Google EMEA's airlines and hotels portfolio, querying Google's Search Query database (SQL), and developing an opportunity model based on consumer search demand by flight route and hotel destination and comparing digital marketing metrics (CPC, CPA) to profitability (Cost of Sales).

Responsible for all analytics (market size modeling, market entry strategy, competitive intelligence) and senior thought leader stakeholder management for multi-million dollar consulting engagements across various verticals and clients, including General Electric, Hershey's, and DuPont.

Responsible for the management of several managed equity funds (total >1$B in assets under management), including: Global Real Estate Investment Trust, Canadian Value equity portfolio, and high net-worth private wealth funds, developing quantitative models to implement equity analyst and CIO research decisions. Developed and managed a team of global analysts remotely based in India. Promoted twice in my 5 years at the company (Associate Portfolio Manager, Ultra-High Net Worth Manager, Institutional Equity Manager).