Trúc Tiên Điền Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

• Assist Category Manager in planning, implementing and monitoring monthly BTL campaigns for Health & Beauty Category• Cooperate with Regional team, local Marketing, Product team and KAM team to manage and develop strategic LazBeauty project to push for Health & Beauty Category• Develop and implement monthly in-app marketing strategies to raise LazBeauty awareness and to monitor performance of LazBeauty loyalty program, achieved 40% member GMV share (versus total Health & Beauty GMV) in… Show more • Assist Category Manager in planning, implementing and monitoring monthly BTL campaigns for Health & Beauty Category• Cooperate with Regional team, local Marketing, Product team and KAM team to manage and develop strategic LazBeauty project to push for Health & Beauty Category• Develop and implement monthly in-app marketing strategies to raise LazBeauty awareness and to monitor performance of LazBeauty loyalty program, achieved 40% member GMV share (versus total Health & Beauty GMV) in June and recruited 400K members in 7 months.• Enhance user experience by appropriate planning and collaborating with Creative & Marketing team to produce proper contents• Analyze and evaluate campaign metrics to identify improvable areas and drive timely action Show less

Ho Chi Minh City, Vietnam

LazBeauty PMO - a key regional project of Lazada for Beauty Category • Plan the project’s launching in Vietnam, successfully exceeding 600% member recruited KPI. • Exceed 115% member KPI of 1st quarter of 2023 • Make VN become the venture ranked #1 in member growth rate by planning appropriate promotion schemes & monthly engagement activities • Track and optimize daily performance and setting upBeauty Category Monthly Campaign Planner • Build concept, KV, and layout… Show more LazBeauty PMO - a key regional project of Lazada for Beauty Category • Plan the project’s launching in Vietnam, successfully exceeding 600% member recruited KPI. • Exceed 115% member KPI of 1st quarter of 2023 • Make VN become the venture ranked #1 in member growth rate by planning appropriate promotion schemes & monthly engagement activities • Track and optimize daily performance and setting upBeauty Category Monthly Campaign Planner • Build concept, KV, and layout to maintain weekly campaign of Beauty Category • Manage end-to-end monthly A+ level (big level of Lazada) Beauty campaign: planning, deal hunting, operating, tracking. Exceed 126% GMV KPI in MarchFMCG Brand Campaign PIC • Validate brand’s proposal on commercial & marketing plan to offer dedicated support traffic package • Plan a suitable Lazada onsite traffic plan for the campaign based on the overall plan (concept, TA, commercial) and brief brands for merchandising assets Show less

Ho Chi Minh City, Vietnam

• Work closely with KAM team to manage daily Brand Campaign and ensure the delivery of it, from validating target, assisting in setting up campaign to tracking campaign performance• Assist Senior Analyst in implementing, tracking Super Brand Day campaign, Super Sales, Monthly Sales

Ho Chi Minh City, Vietnam

• Implement, run, monitor and optimize digital advertising on Zalo ecosystem (Zalo, News, Zing MP3,,..)• Save VND 200M by analyzing metrics such as conversion rates, acquisition costs to identify areas for optimizing ads spending• Report ads results for account team

Ho Chi Minh City, Vietnam

• Conduct competitor and product researchs in order to develop contents for partners• Track and monitor the production of POSMs • Interact with partners for offline events, POSMs in order to ensure proper implementation