- Developed a data-driven scoring model built on sophisticated DS algorithm to assess user interactions on the automotive website based on various criteria. - Integrated the scoring model with the website via tag management (GTM) to enable real-time visitors data. - Personalized the experiences based on score generated by the model. - Continuously refined the scoring model through ongoing monitoring, evaluation, and iterative improvements to ensure optimal accuracy, effectiveness… Show more - Developed a data-driven scoring model built on sophisticated DS algorithm to assess user interactions on the automotive website based on various criteria. - Integrated the scoring model with the website via tag management (GTM) to enable real-time visitors data. - Personalized the experiences based on score generated by the model. - Continuously refined the scoring model through ongoing monitoring, evaluation, and iterative improvements to ensure optimal accuracy, effectiveness, and personalization Show less

- Developed and executed personalized user journeys on the automotive website using Adobe Target, targeting specific segments based on customer data and behavior. - Conducted thorough analytics and tag checks to monitor campaign performance, identify areas for improvement, and optimize personalization strategies. - Collaborated with cross-functional teams to ensure personalized experiences align with overall marketing and business goals.

- Personalize and optimize hsbc.com - Optimizely and Adobe Target- Audience development & Segmentation - Tealium AudienceStream | Customer data platform(CDP)- Data analysis | Recommendation | Looker & Adobe Analytics

- Executed end-to-end optimized tests and delivered personalized experiences- Working closely with the product leads and stakeholders to deliver the experiences as per SLA

🌏 Worked with Digital Marketing Team, testing and reviewing vmware.com★ An insight of Adobe Experience Cloud Tools - AEM, Adobe Target, and Adobe Analytics

★ Involved in site migration of the company's CMS platform to AEM6.1[Adobe Experience Manager], streamlining content management processes for the automotive industry.★ Implemented and managed digital technologies, such as tag management, analytics, and personalization tools, to optimize marketing campaigns and enhance customer experiences in the automotive sector.★ Conducted thorough QA testing and reviews of digital migrations, to improve website performance and drive customer… Show more ★ Involved in site migration of the company's CMS platform to AEM6.1[Adobe Experience Manager], streamlining content management processes for the automotive industry.★ Implemented and managed digital technologies, such as tag management, analytics, and personalization tools, to optimize marketing campaigns and enhance customer experiences in the automotive sector.★ Conducted thorough QA testing and reviews of digital migrations, to improve website performance and drive customer engagement. Show less

★ Website migration, Template & component's testing, cross-browser testing, HTML page testing and page deployment on the CMS tools - AEM and TeamSite★ Experience in W3 Web Accessibility Initiative (WAI) and ARIA(Accessible Rich Internet Applications) to bring the sites up to WCAG 2.0 Level AA conformance

★ Knowledge of HTML5, CSS3, Javascript (OOJS), Native Javascript, Jquery, Bootstrap and Foundation★ Managing, developing, and deploying web applications and databases in response to business needs.★ Front-end GUI responsive development and customization