•Created informative and entertaining posts on Little Red and Douyin for the university's pages•Drafted and distributed press releases, blog posts and related content to increase media coverage.•Developed and managed marketing materials for student recruitment.•Mentored students to increase satisfaction and help engage in campus life.

Among the projects overseen by Faculty of Humanities and Social Sciences (HSS) are initiatives and resources designed to support students’ through digitalresources. This role contributes to the faculty’s work in this area, working with the Student Experience Team and Education Project Leads to develop resources that support new HSS students as they begin University.

Worked in an advertising industry and worked on three social campaigns for FamilyMart, Glico and Red Bull• Collected and analyzed Web metrics such as visits, time on site and page views per visit• Collected and organized KOL information, data and sorted in Excel• Assisted in project planning and organization• Participated in brainstorming and provided opinions• Engaged in photography, graphic design and video content creation• Coordinated with clients and KOLs• Analyzed media engagement and produced tracking report•Engaged in the translation of final reports from Chinese to English for clients