Successfully led and implemented the rebranding of MODE Aesthetics, including the setting of style guides, branding guidelines and aligning all marketing material henceforth.Developed a wide range of marketing collaterals for the group of aesthetic clinics. Examples of collaterals include online advertising, social media marketing, product packaging, out-of-home media and more. Conducted photo and video shoots for aesthetic and medical treatments available.

Conceptualised and executed styled product photography for a diverse range of clients. Post-processing workflow included photo retouching and colour correction on Adobe Photoshop.Photographed products for e-commerce sites and managed the digital asset library to ensure image export dimensions and resolutions followed guidelines set by various clients.

Facilitated design thinking workshops in collaboration with various organisations, grounded on the fundamental principles of co-creation, critique, feedback, and testing.Designed report books that translated the research, analysis, testing and suggested execution plan by ideactio for a variety of clients.Produced learning material such as posters, infographics, flashcards and brochures as an end-product of business transformation projects.

Coordinated farewell event for outgoing Executive Director of 12R which included photo and video shoots of all departments, book design and overall event planning and execution.Gathered information from various project leads to assist in developing information sheets that successfully marketed evolving technologies via clear and concise visual layouts and illustrations.

Worked collaboratively with the On-Air Promotions team to develop and implement marketing strategies such as roadshows, online contests and email marketing to generate engagement and viewership.Assisted in executing large-scale external events which included designing marketing collaterals (e.g. posters, wayfinding signage, EDMs), liasing with event partners and artistes, as well as event photography.Developed digital content for the okto website and handled subsequent updates to ensure consistency between on-air and off-air marketing strategies.