Duane Sampson Email & Phone Number

Daytona Beach, Florida, United States

Coordinate the overall Management of IMSA’s Single Make Platforms including -Porsche Carrera Cup North America, Lamborghini Super Trofeo, Ferrari Challenge& MX5 Cup.

Santa Ana, California, United States

+ Rejoin the motorsports division to spearhead rapid growth initiative focusing on sportscar and rally programs for 2021 and beyond+ Expanded series partnerships domestically and abroad with forecasted increase of 42% over 2021 tire sales

Greater Los Angeles Area

+ Managed the high-performance product line for Yokohama from conception to phase out to include research marketplace to recognize trends, create product deliverables and SKUs needed, establishing pricing and initial inventory levels, create and guide product launch marketing campaigns, monitor product sell through rate, advise manufacturing on product expansions and prepare phase out from sales and inventory to coincide with future product launch+ Orchestrated the resurgence of Yokohama as a prominent performance product company and reinvigorated product line to capture the market share that has been lost to competitors+ Conducted product training seminars to internal publics and with strategic distribution channels

Greater Los Angeles Area

+ Managed strategic marketing, budgeting, implementation and integration of motorsports into the Yokohama brand+ Direct all motorsports events and lead a team responsible for servicing Yokohama’s objectives across multiple motorsports disciplines+ Analyze and evaluate each motorsports activity in order to maximize ROI for Yokohama brand, eliminating poor performers and implementing new positive opportunities

Greater Los Angeles Area

+ Served as lead brand communicator for the Ultra High Performance Tire (UHPT) and motorsports tire segments+ Identified and benchmarked trends and insights from the enthusiast marketplace+ Planned and executed product launches+ Managed all non-DOT tire inventory from forecasting, production and pricing

Greater Los Angeles Area

+ Led the Performance Marketing group + Represented Yokohama at tradeshows, dealer training events and media interviews+ Oversaw national Ride and Drive program and the Teen Driving program resulting in increased brand awareness with our existing dealers and extensive media exposure+Partnered with OEM and automotive aftermarket companies on cross promotional campaigns

Torrance, Ca

+ Integral member of a three person sales team that doubled the annual profits of the company in 2005+ Researched, recruited and trained new resellers in key geographical markets+ Implemented a complete redesign of existing website + Planned and staffed major industry and consumer shows

Austin, Texas Area

+ Oversaw promotion of the GO TEXAN program+ Screened, interviewed, hired and supervised a staff of full-time marketing interns+ Through the Texas Department of Agriculture's marketing partnership program, worked in the following capacities: - Project Manager: Oversaw all aspects of projects from creation to completion; including brochures, POP/POS and newsletters - Media Buyer: Researched and purchased print, radio and television advertisements - Marketing Counsel: Reviewed and advised submitted marketing communication plans

Dallas/Fort Worth Area

+ Serviced multiple accounts including start-ups and existing clients+ Wrote press releases, press kits and newsletters, designed brochures + Developed trade show materials and coordinated special events+ Researched and developed marketing communication plans

Bachelor Of Arts (Ba), Journalism

Product Strategy

Activities and Societies: Discovering, Developing, Managing and Marketing Products as a Business