End to end product portfolio and lifecycle management for leading third party licensed gaming accessories.

Product Marketing and portfolio management for over 100 SKU’s per year. Drive all customer facing product info including naming, messaging, content syndication & visual asset production plus localization and process improvements. PowerA is a global leader in the manufacture of officially licensed 3rd party video game accessories across three major console platforms.

On the front lines for global launch of MS flagship Xbox One X to Microsoft digital storefronts on Web, Xbox Dash & Win10 App including rollout of entirely new content template. Interpreted product requirements into clear entrance criteria in a format consumable by online web creative and production teams to on-board new Xbox products to store.com.KEY ACCOMPLISHMENTS:• Created project plans and managed cross-team collaboration across global and local teams while communicating milestones and resolving blocking issues to successfully launch Xbox One X, 23 Xbox One S bundles, 17 Xbox controllers, dozens of games, major content updates, and other special projects including E3, e-Sports, and a new direct sales channel in the Xbox Dashboard.• Expanded product promotional reach by implementing a new process to communicate global product URLs to PR and Owned & Operated online partners, which increased demand gen and enabled first mover advantage for pre-orders. • Organized SKU, market, messaging, announce timing, merchandising and digital assets to maintain single source of truth.• Provided strategic inputs and guidance to primary stakeholders for 6+ months of backup coverage for Sr. Category Manager while maintaining continuity in primary launch readiness role during key holiday and E3 launches for Xbox. • Summarized launch success metrics and helped develop KPI reports in partnership with analytics team and category lead.

• Consistently exceed all customer expectations while continually ensuring their safety and comfort.• Ensure passenger compliance with all Federal Aviation Administration regulations and in-flight safety measures.• Assist disabled passengers, unaccompanied minors, and others by lifting and stowing luggage, preparing and serving meals and beverages, providing headsets, selling liquor and duty free items, and promptly responding to passenger needs.• Handle emergency situations effectively, instructing others and readily implementing appropriate emergency procedures.​​​​​​​Headquartered in Minneapolis, Compass Airlines is a leading regional airline operating on behalf of American Airlines (as American Eagle) and Delta Air Lines (as Delta Connection). Serving over 4 million customers annually, Compass averages over 180 departures per day to over 50 destinations.

Work on contract basis to provide expert guidance, research, and advice to varied specialists across professions and industries.• Provide decision-makers with timely, industry-specific information to support strategic planning and business development ensuring confidentiality and discretion regarding business needs and difficulties.• Offer information to clients in a logical and verifiable manner, maintaining utmost ethical standards and meeting all regulatory requirements.

Multiplied company’s share of Collector’s Edition physical content production for top tier video game and home entertainment launches, using extensive packaging and product marketing experience to develop new business and grow existing accounts.• Worked directly with company executives to revise organization’s overall marketing presence, adapting messaging and refining branding. • Consistently compiled detailed market research on forthcoming top tier game launches to pursue associated sales avenues.• Actively pursued, signed, and shaped new accounts, expanding company’s revenues from merchandise design and production of top-tier Collector’s Edition games.• Applied integrated marketing techniques to revamp organization’s website and online profile, developing social media presence and broadening networks of discoverability to attract and inspire new and existing clients. • Emphasized company’s history, noting its key resources, achievements, and areas of expertise to widen its industry reach and leverage its corporate position. Development Plus, Inc. is an end-to-end service agency, specializing in custom Collector's Edition and related promotional product manufacturing for the video game and home entertainment industries. For more details, visit http://www.dpipromo.com.

Led team and managed all aspects of marketing for struggling free to play, MMO games, such as Remnant Knights & Champions of Regnum. Implemented tactical and strategic programs based on verifiable game and marketing data. • Worked closely with corporate executives to develop integrated strategic plans to achieve long and short term goals.• Directed company’s strategic and tactical marketing, increasing user populations, loyalty, community engagement, and profitability. • Executed targeted marketing programs, ensuring increased revenues by implementing data-oriented business decisions, based on KPI measurements as well as quantifiable game and promotional data. • Attracted players, monetized interest, and expanded player populations with laser-focused monthly promotions, simplified coin values, and strategic pricing.• Oversaw company-wide projects such as kickoffs and led process implementation, providing detailed reporting and quickly identifying problems to ensure they were swiftly resolved.• Judiciously positioned company for utmost positive industry exposure, rapidly assessing options and targeting media buys, paid acquisitions, and online CPA ad buys.• Organized and updated marketing content calendar, strategically scheduling all in-game event promotions and CRM emails.• Collaborated with external PR firm to position products, company news and asset information, in addition to directing all public relations efforts.• Organized and administered projects using BaseCamp, Agile Zen, MS Project and Excel. Generated detailed progress reports for board of directors on a quarterly and monthly basis.• Worked with Kalydo to integrate cloud based streaming to replace large downloads, simplifying and speeding up processes, and minimized obstacles for new user signup by revising landing page content and refining conversion funnel.

• Created, expanded, and implemented promotions to revise all aspects of customer brand interaction, including products, business models, and thoroughly revamping outdated game website using key UX principles.• Successfully converted 7 year-old MMO from subscription to ‘free to play’ business model. Tripled active users and increased revenues by 400% in under eight quarters.• Upgraded marketing and developer communications by generating transparent, shared marketing calendar, including schedule for rotating promotions that incorporated online marketing integration.

• Led North America and European manufacturing and distribution of retail games and promotional materials, including printing and replication.• Boosted supply chain by managing all game production, contracting lead time and minimizing costs while actively tightening key group of vendors and maintaining consistent inventory levels to match demand.• Instituted Microsoft Dynamics GP for inventory control, order management, and Bill of Materials updates.

Created marketing strategy and produced launches for Ninja Garden II, Kingdom Under Fire: Circle of Doom, Tenchu Z, Project Sylpheed, and Vampire Rain, updating positioning frameworks, market segmentation, and competitive analysis to allow subsidiaries to easily design go-to-market plans.• Produced global launches resulting in sales that exceeded forecasts by 130% and budget expectations by 114%, with $25 million in revenue, integrating global advertising, brand recognition, and public relations to achieve corporate goals.• Utilized Agile or Waterfall in partnership with 5 international game development studios, generating compelling marketing to focus on key assets and highlight competitive features of products as they were launched.• Tested games before release using Xbox 360 development tools to ensure features were completed and validated before emphasizing them in marketing and PR campaigns.• Collaborated with Xbox Video capture studio and external agencies to guide CG trailers and direct gameplay trailers for various games.• Used daily scrum and weekly sprints to verify product features within HD DVD software, consistently following bugs through to closure.• Prepared statements and interviews for events, podcasts, video blogs, TV and radio shows, acting as go-to spokesperson for Xbox 360 game releases.• Partnered with international game development studios and Hollywood film studios to design compelling marketing campaigns that maximized product assets and exposed competitive features, ensuring integration across multiple stakeholders.

Designed packaging according to cost, manufacturing, and competitive analysis, meeting global marketing, COGS, anti-theft, transit, and product protection requirements. Implemented company’s first fully automated packaging solution.• Set new games and DVD industry packaging bar, earning Ameristar and Alex awards for Halo 2 CE metal DVD case packaging. Partnered with Xbox MarCom and Game PMs to design imaginative and efficiently manufactured collector’s edition packaging for top tier releases.• Performed thorough cost analysis of software packaging, driving standardization and simplification, and leading to updates that saved Microsoft $10 million.• Enhanced processes and increased overall efficiency, compressing manufacturing timelines by 2-4 weeks.• Setup the first MS automated packaging system across nine global manufacturing sites for Xbox launch.• Conducted ongoing root cause analysis to best manage projects, quickly resolving issues and consistently reporting results to management.