Directly responsible for organizational structure, sales implementation and management, and financial oversight, leveraging exemplary sales and marketing skills to ensure success. Personified role-model leadership, setting the pace by example and engaging talent to enable growth and excellence.✅ Forged exemplary management of all financials, including budgets, P&L, and the bottom line, growing the company to $50M in sales from only $2M initially, averaging 15% growth YOY.✅ Navigated significant market headwinds during multiple recessions, crafting and implementing multiple high-impact strategies to maintain growth, bolster operations, and improve efficiency.✅ Researched, crafted, and implemented a full-scale National Sales Strategy, driving top-of-line revenue through B2B and distribution sales through executive leadership and superior marketing strategies.✅ Demonstrated track record of working with cross-functional teams, including the warehouse, operations, and human resources, to support overall business growth and sales objectives.✅ Developed and maintained key relationships with customers, suppliers, and business partners through executive relationship-building skills and evidence-based insights to generate buy-in for long-term growth and support.✅ Directly responsible for all sales activity within the United States, Canada, Mexico, and Costa Rica, researching, writing, and implementing entire company policies and sales procedures to enable a consistent operating profit of 10-15% each year.✅ Established a comprehensive CRM system for sales, enabling a granular approach and improved customer relationships.✅ Personify role-model leadership, setting the pace by example and enabling wins and performance improvements for the team through accountability, goal-setting, and sales leadership.