Skilled designer with big picture view committed to reinforcing brand strength and fostering business success. Proven track record of successfully blending visually pleasing design with engaging user functionality. Trusted craftsman of Fortune 500 companies and award-winning agencies for the past 20 years. Cross-functional collaborator and marketing team player focused on delivering successful on-brand customer experiences for every important digital touchpoint. Proficient with top industry tools of the trade, Salesforce Marketing Cloud, Salesforce Data Cloud, Eloqua, Acoustic, SilverPop, Qualtics, Adobe Creative Suite, Adobe Experience Cloud, Litmus, Figma and many other industry standard digtital marketing platforms. Expert UX/UI designer partnering with marketing executives and app developers to design new site areas and digital promotions for Labcorp’s corporate website and various web applications designed for healthcare professionals, maximizing UX/UI standards ensuring user appeal and effectiveness. As Digital Marketing Designer I create and produce user friendly and engaging marketing communications and in-app experiences across a variety of digital customer engagement channels. I partner with marketing and product teams to understand the goals of each campaign and translate them into compelling on-brand designs that capture the audience’s attention, strengthen the brand and meet performance goals and expectations. Areas of responsibility include designing on-brand email template systems and dynamic content, perform email campaign automation, ensure IP reputation integrity, manage subscriber data, perform A/B testing and create & automate KPI reports. • Visual branding and brand kits• On-brand email template systems• UX/UI systems and patterns• Promotional landing pages• Social media pages• Web banners and ads• Lead forms and surveys• Personalized content• On-brand and original graphics• Motion graphics• Logo and identity systems• Front-end HTML/CSS programming• Email automation and deployment• Dark mode and accessibility optimization• A/B and multivariate testing• High fidelity wire frames• On-location/studio photography directionIf you're looking for a dedicated professional who can elevate your digital marketing efforts with innovative design solutions, let's connect! Available for freelance opportunities.
Listed skills include User Experience, Web Design, Graphic Design, Advertising, and 23 others.