Duane Mayeda Email & Phone Number

Riceboro, Georgia

Responsible for direct strategic sales relationships with key distributors within SNF Holding Company. Manages key accounts, develops, and implements all sales strategies and ensures customer satisfaction and long-term business growth.

Segment Manager for one of the fastest-growing full service water treatment companies in the United States. Responsible for strategic direction within Kroff's chemicals division.Researching and developing creative solutions to exceed customer's increasing demands. Utilizing NPI (new product introduction) experience to drive new market opportunities in North America based on customer interactions (VOC). Using extensive industrial contacts to strengthen and enhance product portfolio, and analyzing market gaps and needs to improve product breadth.

Establish, develop, and drive optical brightener marketing and sales strategies for company’s entrance into North American market. Utilize strong background to define customers/segments to pursue, identify gaps to improve customer solutions, drive NPI (New Product Introduction) process to increase sales opportunities, develop new tolling sites needed for production, and drive overall sales efforts with sales and sales agents.

Marketing Product Manager, appointed after purchase of LANXESS business unit in 2006. Defined strategy to develop, execute and manage comprehensive marketing plans. Designed marketing initiatives to penetrate and grow specialty chemicals market. Planned and implemented regional market research and analyses. Influenced product development activities and specialized on new product launches. Managed $63M North American product line budget. Increased year-over-year product sales by 10% through designing and launching new marketing programs, and the development of product sales guides. Increased annual new product sales revenue $1M to $2M each year by spearheading creation and implementation of highly effective new product launch program. Initiated EBIT improvement programs by improving cost or product selection that contributed $400K to annual net profit. Performed Project Manager role during design phase of SAP business system.

Marketing Segment Manager, 2004-2006. Designed customer segment strategies through partnerships with customers and customer value chain. Coordinated marketing efforts to support business unit goals. Planned/initiated regional market research and analyses. Prepared and managed $82M market segment budget. Stimulated market segment product sales increase by 10% through designing and launching new marketing strategy. Increased new colorants and pigments revenue $620K annual sales by spearheading creation/implementation of effective market penetration and sales strategy. Initiated EBIT improvement programs through cost or product selection, resulting in $500K+ yearly improvements.

Developed and managed wide range of marketing tools, including promotional materials, direct-mail pieces and website content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported new product sales initiatives. Maintained communication with global management to ensure marketing activities aligned with business goals. Provided leadership for commercial development team, created marketing materials, identified targets and priorities and ensured congruence with objectives. Created global trade journal communications: three advertisements and two articles. Developed new product launch strategy to monitor, track and communicate issues to research and development and production plants.

Product and Resale Mgr., 2002-2003. Coordinated with marketing, sales, technical, manufacturing and supply chain with purpose of providing targeted products to promote business unit growth and align with customer needs. Developed specific product family plans to support sales budget of $55M. Executed all chemical marketing product-related efforts within Bayer Chemicals, Bayer AG and outside chemical manufacturing supplies. Negotiated pricing with external vendors, take-over cost (Bayer AG) and internal transfer pricing with net reduction exceeding $1M in savings. Managed and directed annual resale business budget of $3M. Won excellence award.

Business Development Specialist, 1997-2003. Supported commercialization of identified sales opportunities by providing market data and analysis to Market Segment and Sales Managers. Responsible for driving marketing strategies with sales teams at customer and corporate R&D level. Supplied applications information to Product Management and R&D to facilitate development of new products. Wrote and implemented marketing plans for $15M packaging market segment. Collected, organized and provided market data to packaging segment manager to facilitate business development and gain feedback on strategies. Liaison between R&D, sales and marketing to identify customer needs, translating into three new products. Provided data and analysis prior to purchase by Bayer Specialty Chemicals. Research Chemist, 1991-1997. Developed five commercialized organic polyacrylamide flocculants that contributed $3M sales. Co-developed United States Patent: 5,650,465

Chemistry

Chemistry