Duang Euprasert Email & Phone Number

Bangkok, Th

Thailand

Lead the strategy and enable the execution via commercial team.Plan and allocate budget across channel to ensure optimize return on investment.Identify opportunities and challenges to company’s sustainable growth.Plan and develop strategy to increase brand awarenessBuild data platform to run analysis and generate insight.

Thailand

Plan and develop Business Plan for Cooking Oil Business Unit.Provide strategic recommendations to Marketing Team to create marketing communication and trade promotion that enhance brand and generate sales impact.Collaborate with other functions to ensure the launch of campaign.Identify new opportunity for growth.Provide market analysis based on Kantar Research.Develop marketing team skill for further career growth.Give advice to other business unit for communication strategy and tactics.

Thailand

Develop and implement launching snack (Dr.Taco) in Thailand.Plan and execute marketing communication and promotion to promote newproduct to the market.Collaborate with management to strategically pitch Julie’s brand to be company supplier.Establish and maintain a close working relation with principle to achieve mutual benefits.Manage complex business issues, corporate growth strategy and direction to ensure the survival of the company.

Thailand

Develop marketing plan to relaunch new Angoon packaging.Develop new pack size to capture new market.Support Business Unit head to develop integrated marketing communication.Providing marketing research to Business Unit head and Sales team to achievebusiness objectives.Create and implement marketing and launching product to Cambodia market in thename of HealthyCHEF.

Thailand

Key Account Manager (Bangkok Distributor) Accountable for delivering revenue by focusing on distribution, visibility, merchandising and promotion. Present proposal and negotiated price and term with customer. Coaching distributor sales team on product benefits, promotion and selling skill. Present proposal and negotiated price and term with customer. Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.Demand Planning Manager Establish new department with Department Head as assigned by global direction. Manage demand for Grocery Department. Collaborate with cross functional teams on brand marketing strategies, promotional calendars and translate inputs into creation of product forecast. Work closely with supply planning to ensure smooth and efficiency operation. Coach team and roll-out demand plan to all products.Assistant Brand Manager (KitKat, Coffee-mate, Maggi) Develop integrated marketing strategies based on key objectives. Planned, implement and tracked sales and marketing strategies to promote brand (TVC advertising, Sales Commando, Consumer promotion, and visibility). Monitor market research (Nielsen) to increase distribution in the right channel, pricing as its value, and keep tracking market share. Increase visibility through standee in cooling cabinet in traditional trade. (KitKat) Conduct research 60:40 to win the market and identify consumer insight to improve taste of the product.Marketing Trainee (Credit Sales) Accountable for delivering revenue one sales area (Prachuap Khiri Khan province). Implement marketing activities in the trade including wet sampling, PC, consumer promotion, display, and display contest. Monitoring competitor activities and reporting market (customers) movement and financial status.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, 3.5

Bachelor Of Business Administration (Bba), Marketing Managment