•Managed client-facing accounts with direct engagement.•Developed media plans and established business-level KPIs in collaboration with clients.•Generated insights to drive business growth through digital marketing strategies.•Identified opportunities and addressed performance challenges within client accounts.•Assisted clients in setting up tags and consent mode by providing comprehensive documentation.•Presented QBR slides directly to clients, including in-depth core business data and executive summaries.•Led team learning sessions at the EMEA level.

•Strategized, developed, and managed paid marketing campaigns across Google Ads & Microsoft Ads, successfully boosting conversion rate and store traffic.•Led team training and staff development in the current company.•Managed the relationship with Google for Premium Partnership in the current company.•Participated in new business pitches, including research, planning, and presentation.•Supervised employee work to ensure accurate and timely delivery.•Created reporting around paid marketing funnels and leveraged insights to improve the conversion rate.•Developed robust conditional remarketing campaigns based on customer interactions, enhancing retention and conversion rate.•Performed rigorous A/B testing, leading to improved campaign conversion rates, lower CPA, and higher ROAS.•Monitored digital campaign performance analytics to identify successes and areas for improvement.