Chief Social Worker at the St. Broseph Foundation. I do everything from manual scavenging to working with governments.

- Responsible for conceptualising, coordinating, designing, implementing and testing various target-based digital marketing campaigns. Campaign scope ranged across social media, paid online marketing, search engine optimisation, website development and other digital outreach efforts in several Indian and International languages.- Managed and contributed to notable campaigns and properties including Rally For Rivers, Mahashivaratri 2020, Beat The Virus (Fundraiser), Sadhanapada, Sanghamitra, Isha Hatha Yoga Teachers Training School, Inner Engineering Online, Inner Engineering Russia, Sadhguru Exclusive, International Day for River Rejuvenation etc.- Handled the Online Reputation Management department of Sadhguru as well as Isha Foundation and ensured timely and effective social listening reports. Also effectively kept track of the News and Media mentions of the organisation. Identified, strategised for and dealt with several high profile crisis situations seamlessly. Assisted in building Response Management teams and set guidelines for stakeholders involved.- Handled the Digital Rights Management department. Responsible for collating all incoming copyright/digital rights violation issues and ensuring that they were addressed using appropriate channels. Also coordinated with Isha’s Legal team and provided recourse to ensure legal redressal of matters (national and International) whenever required.- Worked closely with several digital influencers and media houses to further the organisation's digital reach.- Trained and mentored several teams in various aspects of digital campaign management, online reputation management, digital rights management as well as digital marketing itself.- Initiated a more communicative working environment with the organisation’s content, graphic design and video publication teams for effective Digital Marketing efforts.

Working as a Digital Marketer and Public Relations consultant since 2006, I've had the opportunity to be associated with a wide range of clients including governments, political organizations, educational institutions, multi-national companies, medium/small businesses, start-ups, non-profit organizations as well as complete novices. The following is a list of digital marketing services that I've provided as a part of my catalog over the years:- Search Engine Optimisation (SEO) and Search Engine Marketing (SMM).- Social media optimization, strategy formulation, ideation, campaign design and execution (For Facebook, Twitter, Instagram, Snapchat and Google Plus)- Content development, marketing, and propagation.- Internet marketing and remarketing.- Online advertising (CPC, CPM, social and video advertising)- Viral marketing and buzz creation.- Online business market research, strategy, optimization, and marketing. - Digital reputation and public relations management.As a consultant, I've most notably worked on projects with the Government of India, Government of Gujarat (Gujarat Tourism), Ahmedabad Municipal Corporation, Ahmedabad City Police, Panasonic Japan, Dunkin Donuts, Manchester City Football Club (UK), BharatMatrimony.com, IndiaProperty.com, Dish TV, Radio City, Rasna International, Pandit Deendayal Upadhyay Petroleum University (PDPU) among others.I have spoken at several events on Digital Marketing and have held several other talks and workshops on the topic as well.

- Designed and set up the company website- Performed keyword research and designed the company's Search Engine Optimisation (SEO) strategy- Recruited, hired, trained, supervised and led a Digital Marketing team of various professionals as well as interns including graphics designers, videographers, writers, Subject Matter Experts, SEO executives, translators, etc- Mapped user journeys and optimized paths/chokepoints- Initiated data-backed user profiling to enhance marketing efforts- Designed the company's content strategy, created content guidelines and improved existing collaterals- Assisted telemarketers and customer support officials by making improvements on scripts and conversation flow- Conceptualized, designed and acquired the company's first branded packaging collaterals for improved user experience- Redesigned the company's social media presence and prioritized user messaging response rates - Created the social media calendar and ideated post concepts- Worked on the company's Google Play Store and App store presence (ASO)- Initiated and oversaw the execution of the app's translation into Hindi - Worked on the company's public relations strategy, optimized its online presence and increased media coverage- Conceptualized, designed and executed the "CureSkin stars" program for user feedback and testimonials- Assisted in organizing events/seminars - Conceptualized, designed and executed several physical marketing campaigns including auto campaign, PG (poster) campaign, etc- Worked on several video-based initiatives including live streams, user testimonials, app collaterals (doctor videos), advertisements, etc- Worked with large amounts of data to create the year-end "Skincare insights" report- Conceptualized and implemented the internal "Working at CureSkin" campaign to improve employee involvement with the CureSkin brand- Served as the point of contact for several vendors, manufacturers, dealers etc working with the company

- Day to day responsibilities included editing articles and keeping a check on the Social Media content of the department in accordance with company policies.- Wrote over 200 articles for the department, including news and features.- Played an active role in the determination of content strategy and the ideation process.- Created an extensive content policy for writers and editors.- Played a key role in the ideation and inception of the Mixed Martial Arts section.- Did live play-by-play coverage of sporting events on a regular basis including commentary, reviews and social media reactions.- Carried out PR work (outside of the scope of the job's duties) for acquiring interview leads.- Provided SEO and Digital Marketing inputs as and when needed.

Metalabad was Gujarat's first initiative founded to promote independent Rock and Metal music in the state. As the founder, editor and chief executive of the organisation, my work and achievements have been as follows:- Organised and co-organised over 20 Rock and Metal concerts in six different cities of India (Ahmedabad, Vadodara, Surat, Mumbai, Thane and Bengaluru) with over 50,000 attendees in total.- Materialised sponsorships and marketing partnerships with major brands such as Domino's, Pizza Hut, McDonald's India, Dunkin Donuts, VLCC, Radio City, Radio Mirchi, Subway, Pantaloons India etc. - Conceptualised, designed and executed viral marketing and promotional strategies locally and online including video promos (scripting, shooting and editing).- Devised, analysed, tracked and executed Social Media campaigns for concert promotions, reaching over 100,000+ people on a consistent basis. - Handled Media relations, garnering constant coverage and media partnerships with popular outlets such as the Times of India, Mirror, DNA, Hindustan Times etc as well as local press. - Provided Talent Management services to several bands such as Sceptre (Mumbai) and Trinergic (Navi Mumbai) including consultation, social media services, recording and touring (national and international) - Organised the "Metalabad Hall of Fame" initiative to felicitate notable contributors to the Gujarat Rock and Metal scene.

- Managed a portfolio of over a dozen SEO and SEM clients from various verticals.- Responsible for leading and managing a team of junior digital marketing executives.- Held weekly Digital Marketing workshops and training sessions for company employees.- Involved in content development and marketing for the company's website.- Responsible for client communications, weekly reporting, and target acquisition (with respect to results)- Facilitated research and development of new search engine result modulation and optimisation technologies.- Provided web development, server administration, UI/UX and social media marketing inputs as and when required.

- Created a content strategy for the website.- Established a system of content creation and content marketing.- Created an interface that kept reporters updated in real-time with the updates in the industry. - Established a PR network within the Automotive industry with brands such as Mercedes, Volkswagen, Bentley, BMW, Audi, Nissan, Porsche etc. for news/information gathering.- Established personal relationships with marketing and Public Relations executives of the aforementioned brands on behalf of the website.- Participated in several auto expos (as participant and attendee) and organised events locally for promotions.- Hired and managed a team of professional writers, editors and marketers to serve the website's goals. - Responsible for the Search Engine Optimisation (SEO) of the website. Improved rankings and on-page SEO substantially. - Wrote over 300 news articles on various automotive related subjects.

Overseeing company management and taking care of SEO campaigns for in-house websites. Was also responsible for building, developing and implementing social media strategies.- Conceptualizing new websites.- Building said websites from the ground-up which includes site design, logo, branding and insertion of appropriate widgets and media to serve users better.- Being well versed with Content Management systems such as Mambo/Joomla, Wordpress and Drupal and using them adequately for the purposes of building new web properties or maintaining existing ones.- Carrying out On-page and Off-Page SEO for all Web properties. This included performing site analysis, carrying out keyword research and mapping and assessing link building opportunities and planning campaigns.- Performing SEO Research on competitor websites.- Continually improving upon SEO strategies as required by competition and changing SEO trends.- Prepare analytics and statistical information data and reporting it to the higher management every month.- Creating business opportunities with advertisers and marketing partners for advertising and E-commerce which included affiliate marketing.- Scouting for ailing Web properties the company could take over and rendering them profitable with SEO practices and development.- Hiring, coaching and mentoring junior staff.