As a Digital Marketing Specialist at Entire Software, I was responsible for crafting and executing robust digital marketing strategies aimed at increasing brand visibility and achieving business objectives. My role encompassed strategy development, market research, campaign analysis, and comprehensive reporting.Developed and Implemented Strategies: Created and executed digital marketing strategies that aligned with company goals, driving online engagement and brand growth.Market Research & Audience Targeting: Conducted detailed market research to understand the target audience, identify growth opportunities, and tailor marketing efforts for maximum impact.Campaign Performance Analysis: Utilized data analytics tools to track, measure, and analyze the success of digital campaigns, ensuring continuous optimization to boost ROI.

 Handle a company's online sales by providing strategic leadership and coordinating between the marketing and ecommerce teams. Develop Marketing Plans and initiatives to increase sales brand awareness and to execute all marketing functions. Coordinate and work closely with web development team for the development and launch of company website within approved budgets and timelines. Managing the seasonal digital marketing brand campaigns including creative design, development and website refreshes. Handling day-to-day search engine marketing (SEM) activities including campaign planning, implementation, budget management, performance review and optimization of paid search campaigns. Creating engaging social media strategies and execution plans that cultivated audiences, increase web presence and brand awareness. Planning & execution of various SMS & Email marketing campaigns. Responsible for internal and external marketing communications in the organization.Market Place Activities: Managed Amazon, Flipkart, Myntra, Jabong, Snapdeal, Paytm, Shopclues, Firstcry seller accounts. Products listing on multiple market place portals, marketing, and promotional activity. Mantained Products quality, Rating, Returns, Queries, complaints and fraudulent activities. Earned Top Seller status on Myntra, Jabong, Amazon, Flipkart and Paytm.

 Managed Team of Digital Marketing by providing strategic leadership. Determined the strategy and executed the tactics necessary to drive traffic to websites with the ultimate goal of delivering a positive ROI via conversions and leads. Task assignment and scheduling  Reporting Internal team reports and monthly project reports to be delivered to the clients Client end meetings Client support: Phone, Email and Chat----------------------------Website analysis, Competition analysis, Keywords research and analysis, Online marketing campaigns and strategies, Online advertising and promotional strategies, Market analysts, Market research analysts, Digital marketing analyst, Web site analytics, Social Media Marketing, Reporting and analysis, Client focus, Analytical and technical, Data visualization skills, Understanding of traffic drivers, Adaptation skills, Good communication skills, Technical skills, Reputation management, Branding and Sales trends online.

 Generated leads and increased sales of Hungry Bags by Planning and executing all marketing activities, including on-site and off page optimization, affiliate marketing, email marketing, search engine marketing (PPC). Managed Adwords campaign on search and display network. Online Lead Generation. Created Title-based/seasonal promotional and offers.  Increased quantity of target keywords on Google SERPs by 70% (from 150 to 260). Created and tracked weekly email marketing campaigns. Developed and maintained Social media accounts and Blogs to increase brand awareness and generated leads. Reputation management through responding to Trip Advisor Reviews and Google plus reviews.  Reviewed Google Analytics to track and report success of the set goals.

Job Responsibilities in Mosaic ITIS Services:Worked on SEO ( On-page and Off- page Optimization) , Pay per click and Email marketing campaigns.