As the Chief Growth Officer at Vortex, I drive strategic initiatives to accelerate business growth and expand market presence. Leveraging my expertise in B2B fintech and Web3, I lead cross-functional teams to develop innovative solutions, optimize performance, and forge key partnerships. My focus is on delivering sustainable growth and creating value for our stakeholders.

Market Making Made Easy!

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

AI powered docs and architecture as code

Currently leading innovation in our company group as a Chief Business Development Officer and Product Manager in our MarTech agency, LEVVEL. Part of our product suite is being used in-house, with our platform handling 90% of our advertising purchases.During the first quarter of 2023, the total volume of purchases made using the LEVVEL platform amounted to 5 million USD, which represents a 93% increase compared to the same period last year.The spontaneous brand awareness of LEVVEL in the target audience has increased from 5% to 18%.

Unified Big Data management and analysis platform.Successfully launched the product into international markets, increasing the share of international projects to 43% of the company's total revenue.

Conducted a thorough analysis and created a marketing strategy that helped the channel pivot from a news station to a niche one, growing the audience across all distribution channels by 37% within four months.

As a founder, we managed to break into the highly competitive indoor airport advertising market, becoming one of the top 5 largest operators in this segment within 10 months. Unfortunately, the downturn in Russia's aviation industry since the pandemic forced us to exit this market. During nearly 2 years on the market, we were able to:Enter the top 15 indoor operators by revenueEnter the top 3 indoor operators by geography in the country's airports (93% of all airports with PAX over 500K per year)Build an outstanding team that was able to swiftly re-enter the job market and find excellent projects within three months.

As the head of advertising projects and corporate advertising agency manager, I achieved notable results:Built a competitive agency that entered the top 3 indoor operators by profit and the top 7 by revenue according to AdIndex data within the first two yearsLaunched operations in 8 regional airports as an inventory ownerEstablished long-term relationships with Russia's largest advertisers (BMW, Audi, top-4 telecom operators of Russia: TELE2, MTS, MegaFon, Beeline)Increased revenue by more than 650% over four yearsBuilt an e-commerce platform for purchasing and booking advertising inventoryDeveloped an advertising concept for all 8 airports in the holding, including Platov airport - the first Greenfield project post-USSR in Russia and the first airport to receive 5 SkyTrax stars in Eastern EuropeImplemented a project to improve the friendliness of Koltsovo airport staff as a pilot project, which led to the airport ranking in the top 10 airports worldwide for passenger service by SkyAwards in 2019.

Kommersant is a nationally distributed daily newspaper published in Russia mostly devoted to politics and business.