A DashDashGO é uma consultoria de branding e agência full service com foco em construir marcas que aumentam receitas.Nós transformamos comunicação em dinheiro:🎯Entendemos o seu negócio, objetivos de comunicação e de vendas.🎯Fazemos comunicações objetivas, com propósito e início, meio e fim.🎯Focamos no seu funil de vendas e distribuímos sua comunicação ao longo do seu funil.🎯Executamos todas as etapas de produção com equipe interna + os melhores profissionais do mercado para combinar especialidade e estratégia. 🎯Destacamos marcas com comunicação que engaja, encanta e converte.🎯Priorizamos resultado sem perder mão da comunicação da marca.🎯Não botamos analista e estagiário para cuidar da sua marca. 🎯+ de 10 anos de experiência ajudando na construção de Startups e empresas Fortune 500 em todos os quesitos que envolvem estratégia e comunicação (Marketing, Vendas, Clientes, Produtos e Distribuição), Brasil afora.Vamos bater um papo?

Interessado em construir comigo? Manda um alô!

Letsbank is a (Banking as a service/ banking as a platform that facilitates companies with high capillarity to create integrated bank solutions for their customers.I joined Letsbank, previously managed by Estáter (my former employer), to lead the comprehensive assessment of potential risks and threats, facilitating the transition for the new C-level and heads. Transitioning into the Customer Success management, I dedicated considerable time to:- Analyzing and renegotiating contracts, nurturing robust partnerships with suppliers to elevate services while reducing costs.- Executing terminations with existing suppliers, negotiating, and onboarding new suppliers that would better assist us in achieving our objectives, particularly in CRM, CMS, and Telecom services.- Achieving a remarkable 90% reduction in external collaborations, significantly enhancing operational efficiency and quality.- Strategically implementing internal hires to amplify service quality and operational efficiency.- Establishment of an internal Ombudsman.- Conducting and publishing research flows to comprehend and improve CSAT, CES, and NPS and forming a committee to disseminate enhancements, research scores, CS metrics, and future strategies.- Cultivating close collaborations with C-level and product teams to enhance product offerings.- Engaging in discussions with our partners to grasp their challenges and objectives, subsequently devising enhanced workflows and reports.- Employing methodologies like Kaizen, Lean Six Sigma, and Agile to ensure increased productivity with fewer resources.- Assuming the CS team at IOUU, a peer-to-peer credit startup, leveraging our successes to create our credit division.- Equipping our team with comprehensive banking operations knowledge, empowering them to provide swift resolutions, drastically reducing solution times and directly impacting SLA and CES metrics.

Estáter is an independent advisory firm synonymous with creativity, opportunities and corporate solutions. We focus on developing alternatives that maximize value for shareholders of large corporations. Founded in 2003, Estáter has structured some of the biggest deals in the Brazilian domestic and cross-border markets, concluding transactions totaling approximately R$70 billion in value. I joined Estáter to bring my expertise in the technology and startup landscape, offering insights from my extensive background in the sector.During my tenure, I accomplished the following:- Conducted research and authored content focused on startups, valuation, and metrics.- Fostered relationships with venture capital firms investing in startups.- Led timing-related research, analyzing opportunities and possibilities for M&A within the startup and technology market. Evaluated factors such as timing, cost, capital, synergy, market trends, competition, and opportunities.- Organized and spearheaded discussions with entrepreneurs of various scales.- Provided consultancy services to companies under Estáter's management, actively engaging in discussions concerning products and market strategies.

Hash Lab is a platform focused on enabling and monetizing the company’s network of establishments with integrated payment solutions. With our technology, we turn our partner into a payment service provider (PSP) integrated with solutions that generate value for the Point Of Sale, such as prepaid card, digital wallet, loyalty, ticket sales, among others.- Rebranded Hashlab to Hash, overseeing collaborations with design suppliers to craft a logo that effectively conveys our brand identity.- Produced compelling materials instrumental in engaging investors, clients, and partners.- Conducted a comprehensive assessment of our brand equity, enhancing its perception among both customers and employees.- Led discussions on company culture and its alignment with our brand, resulting in an improved employer branding strategy that resonates with individuals sharing our cultural values.- Recruited and managed Public Relations efforts domestically and internationally, establishing our company as an attractive prospect for clients and tech professionals, particularly in Brazil and the USA.- Spearheaded the development of a new website with enriched content, optimizing our sales funnel by piquing curiosity and accelerating our sales cycle.

Strategically attracted new customers and partners through a blend of inbound and outbound sales techniques.Represented Hash at various events and meetups, fostering deeper relationships within the customer base and the payments ecosystem.Orchestrated successful deal closures with partners, acting as a consultant to comprehend their needs and tailor payment solutions that aligned with their objectives.Collaborated extensively with both our integration team and client teams, assuming the role of a project manager to ensure seamless and efficient solution implementation.Proactively forecasted requirements for diverse Point of Sale (POS) systems and negotiated with suppliers (Ingenico, Gertec, PAX) to procure suitable hardware at competitive prices.

I’ve worked for pagar.me since it’s beginning for 3+ years. The company went from 5 to more than 120 employees, becoming one of the most influential payments systems in Brazil (level of service, technology and innovation). 

I’ve helped to develop four areas, managing two (CS and Mkt), and being at two performance teams (sales and K.A. sales), helping small, mid and enterprise companies to reach their goals. Customer Success:⁃Negociate with partners and suppliers (Antifraud companies, Acquirers, Card processors etc.).⁃ Bring product and platform feedback and insights to product team.⁃ Hunt, attract, hire and train talented people.⁃ Key account management (technical and strategic solutions (consultant), training and up-sell).Marketing: - Create the marketing area: hunt, attract, train. - Create Hubspot workflows, giving insight and attracting clients from paid and organic media (reduce paid media, increase organic).⁃ Define content strategy (number and percentage of content insertion per buyer-persona, and maturity on the sales and marketing funnel). ⁃ Automate sales (tending to auto-service).⁃ Increase brand recognition on the mid-market, startups and enterprise companies. Sales: ⁃ Increase knowledge at the sales team, giving them a 360º knowledge about client journey and payments systems. ⁃ Help to increase sales and increase performance.
- Create Startups and special projects sales vertical, understand the mechanisms and create a predictable revenue engine.

Key Account Sales (Enterprise Sales)⁃ Negotiate and bring solutions to technology and payments problems for enterprise companies. ⁃ Help big companies to reach Cost Reduction (with performance and not cutting costs), increase revenue (with better payments strategies and performance) and Market/ Brand protection (helping them with payments innovation). ⁃ Prospect new companies (outbound sales).
- Account management and getting clients “closer” with “personal” customer base and leads.

OutEstoque was an obsolete car parts marketplace, making the car dealer, car repair shops and automaker more profitable. We’ve had almost 80% of Volkswagen Brazil car dealers and almost R$10 million of car parts deals.

Geeco is a mobile app that helps you explore the best deals and stores around you. We'll bring to every user a personalized shopping recommendations feed based on their geo-location, personal taste and shopping history, allowing them to have a better shopping experience, reaching customers when they were more successive to buy something. Desenvolvimento da marca, Marketing, assistência no Design, usabilidade, Network, estratégias, administração, plano de negócios..

ConsultantBranding, Sales, Mobile, UX, UI strategy

Assistir com cronogramas, metas, contato e captação de clientes.