Duc B. Email and Phone Number
Duc B. is a 15+ years experiences in Integrated Media Strategy Planning, Digital Initiatives, Business Lead and Stakeholder Management at Hakuhodo in Vietnam.
Hakuhodo In Vietnam
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Senior Manager Digital TransformationHakuhodo In Vietnam Jun 2024 - PresentHo Chi Minh City, Vietnam -
Associate Business DirectorDentsu X Jun 2022 - Aug 2023Ho Chi Minh City, Vietnam+ Great success in developing client relationship by providing insightful and effective IMC and MarTech solutions that contributed to Clients' success, operating in Finance, FMCG and Power & Energy Sectors+ Directly Led and Coached a successful team of 9 members in IMC Planning & Sales Support while establishing a strong support and collaboration with cross-functions colleagues. + Excellent Project Management & Delievered Business KPIs -
Nutrition Coach / Performance CoachSelf-Employed Aug 2021 - Jun 2022Ho Chi Minh City, VietnamProvided 1-0-1 nutrition / performance coachHelped manage changes and build good habit
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Senior Digital Marketing ManagerAia Vietnam Jan 2020 - Feb 2021Ho Chi Minh City, VietnamManaged owned media platformsPlanned and developed digital media plans to promote brand, product and promotion campaignsDeveloped social content hub & lead generation app that helped agents to recruit leads on their own social mediaLed and coached the team of 3 members -
Digital Planning Director Plus Regional PlanningAmbient Digital Group Feb 2015 - Dec 2019Hcm, Vietnam. Led the Planning, Social & Content and Campaign Management teams here in Vietnam and Consulting Sales team to provide clients strategic digital approach that drives results. Consulted clients on how digital contributes to their communication plan, execution and right metrics to measure. Successfully developed the very first CPA loan campaign for an International Bank which required not just online leads but converted customers. Supported other markets in digital pitches and leading new markets -
Digital LeadOmnicom Media Group, Vn Jan 2013 - Jan 201511 Mac Dinh Chi Street, District 1, HcmDeveloped digital strategic plans for Sony, Ariston, Polvita & Alive & Thrive, Visa and moreLed the company's pitches (mostly digital part), won Alive & Thrive, Panzani, Lancome & Shu Uemera, Devondale and Masteri Real EstateSuccessfully achieved the client's campaign objectives and also generated more earned media value for clients like Sony and Polvita, Masteri, Devondale and VIsa
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Communication Planning ManagerZenithoptimedia Group I The Roi Agency Jul 2011 - Dec 2012VietnamDeveloped total media strategic plans for Blackberry, Fonterra and Masan Food Brands (all noodles and fish-sauces brands)Successfully acquired Google Adwords Certificate (search & display) -
Sales And Marketing Manager - Retail DepartmentHdbank Oct 2010 - Jun 2011VietnamDeveloped Promotion Campaign for Deposits productsCoordinated with marcom team to build awareness for the campaignsWell achieved campaign's targets (no. of deposit accounts and total value as committed) -
The Exchange ManagerMindshare Mar 2009 - Jun 2010VietnamWon "Young Lions Competition in VIetnam" in 2009Developed Media Plan for Unilever brands: Knorr, CLear and LiptonOne of the campaigns of Clear called "Freestyle Football" won the Unilever Silver Award
Duc B. Education Details
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RmitBusiness/Commerce, General
Frequently Asked Questions about Duc B.
What company does Duc B. work for?
Duc B. works for Hakuhodo In Vietnam
What is Duc B.'s role at the current company?
Duc B.'s current role is 15+ years experiences in Integrated Media Strategy Planning, Digital Initiatives, Business Lead and Stakeholder Management.
What schools did Duc B. attend?
Duc B. attended University Of New South Wales, Rmit.
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