Duc Lam Email & Phone Number

New York, Ny, Us

Provide end to end guidance and leadership in salesforce enhancements and projects backlog delivery.

Hoboken, Nj, Us

▪ Architect and implemented Lead Management Framework in SFDC and lead a development team deploying Eloqua Marketing Automation for Ed Pub Sales & Marketing▪ Architect the Lead Management Framework for CK and worked with an external consultant to deployed CK Marketo Integration with SFDC ▪ Manages multiple projects and assists Product Owners in clarifying initial Salesforce design requirements, business architecture, process development, and functional implementation to support the development of Salesforce CRM lightning application ▪ Works with Technical Lead and internal developer team to assist with complex custom application development based on project requirements ▪ Lead business and functional discussion with Product Owners for each new project▪ Responsible for strategic CRM solutions for the Sales and Marketing Research, Ed Pubs, and Professional Learning agile teams▪ Worked with multiple teams to provide business values to Sales and Marketing by centralizing all key customer channels into the SFDC application▪ Designed and enhanced an existing territory management solution to support new requirements from Sales.

London, London, Gb

 Manages multiple projects and assists stakeholders in clarifying initial Salesforce design requirements, business architecture, process development and functional implementation to support the development of Salesforce CRM application Run stakeholder business user design and user experience session based on proof of concept created from their initial project requirements Lead business and functional discussion with stakeholders for each new project Works with third party development team or internal developer resource to assist with complex custom application development based on project requirements  Leverages Salesforce platform and offerings to address stakeholder’s business pain points. Replaced a legacy subscription mailing label process with a custom schedule batch apex process that leverages Salesforce asset object to save storage data Develops complex workflow and validation rules, business process, flow, visual force, trigger, apex class and batch apex coding to address complex business process as required by functional requirements for each project Delivers projects via agile methodology utilizing Jira and Salesforce Case/Project change release application Architect continuous integration processing via Github and Jenkins via ANT Migration tool.

London, London, Gb

 Responsible for the global salesforce.com implementation and roll out in Asia, EMEA and North America. (data migration, hierarchy development, users setup, quota setup) Directed all Salesforce.com projects on the development and deployment of a new Territories and Role Hierarchy infrastructure for all business units (400 plus active user licenses on unlimited edition of Salesforce.com) Provided directions and training documentation to regional Salesforce.com support admin team for processes and procedures related to Salesforce.com Subject-matter expert on Salesforce for all enhancements projects Developed custom KPI dashboards for all users, Marketing intelligent dashboards per each marketing strategies and Financial dashboards Key Accomplishments: Consultation & Project Management: Worked with the Finance Team to automate DSO processes and generate reporting in Excel to manage all orders processed globally that are entered into the PeopleSoft system. This process improvement cut the DSO processing time from more than a week to a one day automated process that is more efficient and centralized. Salesforce Training: Provided Salesforce.com training to users and updated system processes per new requirements from various business units  Integration and Change Control: Administered and maintained SF.com change control via custom application designed on force.com. Utilized SF.com Informatica, Data loader, Excel Sforce Connector and CRMFusion suites of applications to administer and manage the Economist Group’s SF.com back end databases and to resolve most of its critical business data issues.

Toronto, Ontario, Ca

 Responsible for sourcing data to meet marketing & sales objectives (unlimited budget constraint) Sole Administrator for 105 user licenses on Drake’s Professional SF.com CRM system Developed, implemented and automated a successfully integrated demand generation center for following up with prospects that allowed Drake’s management team to monitor and track ROI for all campaigns and all prospects follow up activities Automated a customized weekly report for management to monitor and drive user adoption of SF.com as well as manage the opportunities pipeline progress of its branches Integrated a comprehensive knowledge of all functionality and workflow processes for SF.com on demand CRM system Utilized CRMFusion suites of applications to administer and manage Drake’s SF.com back end database and resolve most of its critical business data issues. Analyzed and generated marketing lists from marketing programs on SF.com based on campaign requirements Prepared ad-hoc and business/marketing analyses as required by the leadership teamKey Accomplishments: Negotiation: Saved Drake over $62000 through effective negotiation with SF.com and by developing a custom application that replaced their existing sales methodology (Miller Heiman). Training: Provided orientation training on SF.com as well as initiated monthly SF.com training programs for all sales and operation staffs Salesforce: Implemented and developed custom applications (Project Management, Proposal Force, Drake Green Sheet and Collection Force) utilizing SF.com AppExchange Builder. Provided testimony for SF.com as one of the few early adopter and developer of custom applications prior to AppExchange Winter 2006 releases Project Management: Successfully initiated, scoped, and managed multiple data integration and data cleansing projects with supervision of 4-10 research analysts Successfully managed a data team that sourced $1 Million-dollar worth of business for Drake.

Worked on SQL Server 2000 - Generated Advanced Reports and Analytical Research, Angoss Data Mining , Web-Based CRM Projects

Toronto, Ontario, Ca

Worked on web based projects and fare reservation systems logic.

Guelph, Ontario, Ca

Claims Applications, Requirements Gathering, Data and Process Modeling