3-person team + me, working on elevated creator merchandise

Helping build out Zapier's first sales team by focussing on product-led sales and sale-assist models. Working with customers from SMB to Enterprise.

FY21 - 173%

Dialpad’s mission is to make business communications great.- Worked with companies between 1-10 employees throughout the entire sales cycle - Onboarded companies (1-10) by holding training sessions, demos, and set up calls

As a Marketing Intern at American Express, my main project was focused on sales enablement by helping launch LinkedIn Sales Navigator throughout my 4-month internship. Immediate priorities were strengthening Sales Navigator adoption, driving team collaboration, and executing planned strategies for sales teams. This included digital acquisition strategies, gamification strategies, and taking on multiple ad-hoc requests to strengthen brand assets.Notable Benchmarks achieved: - Increased LinkedIn Sales Navigator adoption by developing and executing coaching and training strategies with sales teams (ex. increased internal InMail adoption by 120%)- worked with EMEA and LATAM offices to collaborate on Sales Navigator training as they rolled out the software first- Crafted a B2B email campaign for small-business card owners by working with external agencies and vendors targeting MR points' hoarders- Presented a Membership Rewards' brand strategy in-front of directors and top-level executives

Search & Gather is a Toronto-based digital agency start-up that loves to work with other growing SMEs. Services include PPC (pay-per-click) management, paid social media advertising and, custom landing page building.As a Digital Marketing Intern, I was able to help small businesses and start-ups by building landing pages, creating user research surveys so clients better understand their consumers, and design effective email marketing campaigns by A/B testing copy and content for paid social. Overall, I assisted in executing paid social strategies, analyzing client analytics to build effective campaigns, and heavily worked on content creation for clients as well as internal brand assets.Notable benchmarks achieved:- Boosted client conversion rates from 0.94% to 6.31%- Grew TopHat’s monthly lead volume by over 30% without increasing CPL- Organized a Google Breakfast event for over 80 attendees in the Toronto startup community interested in digital marketing

437 SWIMWEAR is a Toronto-based e-commerce start-up that strives to produce simple, minimalistic, and universally flattering swimwear for women of all body types. As a Social Media Marketing Intern, I assisted with the creation of the newly incorporated brand’s social media presence. Immediate priorities were setting up missing social media platforms, curating the brand’s social media image, and strengthening the brand’s overall presence online. This included partnership management, influencer outreach, and content creation for promotional campaigns. Notable benchmarks achieved:- Increased user engagement and media reach by over 300%- Improved company exposure by 80% across new social platforms- Built valuable relationships with influencers that ambassador the brand