Ban Nguyen Email & Phone Number

Ho Chi Minh City, Vietnam

MoMo Travel is one of the top digital travel agencies in the local market. I participate in the mission of its growth hacking strategies, system-standardizing, product strategy and development.

Ho Chi Minh City, Vietnam

Product Management: Developed product vision and strategy. Led the Product team to replace the Sapo-based web and mobile apps with an omni-channel-ready e-commerce platform.Market Research: Conducted ongoing market research to understand the baseline omni-channel implementation of the local market, and defined the competitive advantages and opportunities as the edges of future development.Team Management: Recruited, trained, and led a small team of Product Managers, Product Owners, Business Analysts, and Product Designers in implementing the product strategy and delivering the key initiatives.Project Leadership: Managed two product teams using both Scrum and Kanban frameworks.- Scrum: Managed 2 development squads for all the projects related to the building-from-scratch e-commerce platform.- Kanban: Managed a small task force to handle all the ongoing issues, both risk managing and minor feature improving, for the existing e-commerce web and mobile apps.Stakeholder Engagement: Softened the hardness of Business, Product, and Tech collaboration, both internally and externally, using a clear working process.Achievement: Successfully influenced the omni-channel strategy as the company's long-term survival plan.

Scope of work: Joined as an advisor to the E-commerce Manager to help sharpen the Product Strategy, defined the Omnichannel strategy, decided the approach, and built the Product team.

Project: DORIDORITeam size: 5Product Management: In charge of product management for DoriDori, the first local market’s Community Commerce platform. The Tiniapp-based marketplace offers a new full-flow approach for re-commerce business in Vietnam.Market Research: Conducted competitive analysis to learn customer needs, competition and market opportunities.Stakeholders management: Aligned and allocated different teams’ resources and capacity to provide support that helped the development progress on track.Team Management: Led a small team of Product Managers and Product Designers in delivering the initiatives on time.Achievement: Enable a peer-to-peer seller-customer interaction within the Tiki app, where anyone can list their idle stuff for sale. The social effect of C2C customer experience generated 40% CVR of discovery to PDP and 5% CVR of discovery to success order during the launching period.

Ho Chi Minh City, Vietnam

Product: DIGITAL SERVICE BUSINESSTeam size: 4Product Management: In charge of Product Management for Tiki’s Digital Service Business (DSB). Maintained existing use cases and developed a new platform for the business.Market Research: Conducted competitive analysis to learn customer needs, competition, and market opportunities.Stakeholders management: Aligned and allocated different teams’ resources and capacity to provide support that helped the business operations and the development progress on track.Achievement: * Onboarded several new use cases, Electricity and Water bill settlement.* Successfully delivered the new DSB platform using a full flow development stack, including Scrum as the Agile framework, Tech team operations flow using cross-checking code review, and automation test.* Co-op with the Business Development team to operate TicketBox, the leading event ticketing aggregator platform. Successfully delivered two high-traffic programs: Den’s show and Son Tung’s Lac Troi fan treatment event.

Ho Chi Minh City, Vietnam

Product: TIX.VN (Formerly 123PHIM.VN)Scope of work: - In charge of product management for the biggest movie aggregator in Vietnam by improving low-quality product features, restructuring the platform, and onboarding new cineplexes to the hub.- Get involved in the mini-app features of both Zalo and Zalo Pay to help bring new use cases for these two super apps.Achievement: Being the first movie aggregator to implement CGV integration successfully. Double the revenue of both the aggregator and its mini-apps.

Ho Chi Minh City, Vietnam

Product: ZaloPayScope of work: In charge of Product Management for the Performance Optimization team, including paid traffic distribution, released promotion campaigns to acquire new users and retain existing users, supported Back-Office team to provide reports, fulfilled the reconciling flows, and co-oped with Product Marketing team to forecast incoming trends for planning accurately.Achievement: Successfully onboarded ZaloPay as the default payment option on Zalo, providing several successful ZaloPay use cases, for example, TIX.vn, bill settlement, and transportation ticketing.

Ho Chi Minh City, Vietnam

Scope of work:- Took part in product/project managing in the agency for digital parts of FCV, Samsung Vietnam (both IM and AV) to launch new products, build brand love, and monitor media performance.- Worked closely with the Brand teams to help their new products engage, launch, and sustain.Stakeholder Engagement: Managed a working process to ensure stakeholders delivered their turnarounds on time, including brief cracking, idea initialing, client feedback, third-party pitching, and action plan proposing. Handle all the blockers to get the production milestones delivered on time.Achievement: - Became an award winner producer who won the MMAVN 2017's Best in Show, Most Engaging Mobile Creative, and Mobile Website awards. - Made it into Facebook Spotlight 2019 with the first campaign that implemented Spark AR to spark the joyfulness of the winning of AFF 2019 with the Vietnam Football Team.

Ho Chi Minh City, Vietnam

In charge of digital parts of Microsoft Vietnam, Emirates, and Red Bull.Involved in initiating the idea development process between Accounts, Art Directors, Copywriters, and third parties. Applied agile methodology for project management to get the cross-functional team to deliver great outcomes.Acquired mindset and experience to work in the working process of client services, both traditional and digital. Clarified the role and responsibility of the client side (Marketing, Branding, Retail) and the service side (Creative, Production, Media).

Ho Chi Minh City, Vietnam

Released a new version of Vuigame.vn. * Increased the DAU by 150%. * Tripled time-on-site. * Doubled the traffic from the platform for internal performance team usage.* Promoted the mini-game portal as one of the top internal traffic sourcesWorked as a Product Designer to deliver a new design for Vuigame.vn (due to the shortage of web designers situation). Simplified user journey, from mini-game discovery to playing experience.

Ho Chi Minh City, Vietnam

Delivered the 3rd version for TheGioiDiDong. Worked closely with the Product team to develop and optimize the front end of the website following Google Pagespeed insights.Worked remotely as a full-stack web developer for several web development agencies in the US and Europe.Acquired knowledge and experience in Product Management and Product Development.

Ho Chi Minh City, Vietnam

Created an optimized user experience for the product, increasing time-on-site by 150%.Managed cross-functional teams to successfully launch major product initiatives for both website and mobile versions, resulting in a 200% increase in new user acquisition in the launching period.