• Over 20 years of experience in communication, marketing and IT;• Bachelor´s degree in Engineering, Journalism and an MBA in Marketing and Corporate Communication;• Experience as marketing manager in a digital agency;• Technology consultant for companies of various sectors;• Experience in medium and large national and multinational companies, committed to achieve and exceed goals;• Books published in areas such as technology and programming;• A wide vision of the functions performed with the perspective of improving processes and collaborating with new ideas;• Majority of my career conducting leadership roles with multidisciplinary teams.• Fluent English and basic Spanish;
Personal Tech
View- Website:
- personaltech.net.br
- Employees:
- 3
-
FounderPersonal Tech Sep 2006 - PresentSão Paulo• Mission - "Use of technology to improve companies' daily production, to reduce costs and to optimize internal processes aiming at cost reduction and higher profitability"• IT solutions consulting with technology damage and fraud prevention;• Guidance for acquisition and technology infrastructure projects;• Problem solving of software, from diagnosis to solution implementation;• Complete management analysis of IT resources;• Development of techniques with collaboration of the customers that resulted in significant gains, reducing costs of operation;• Personal Executive of technology and work manager with a focus on customers and on their own business. -
Marketing And Project ManagerEspiral Interativa Aug 2013 - Sep 2016São Paulo• Organization of events and workshops to disseminate company’s concept to clients and potential customers;• Market analysis, prospecting for new clients, preparation of business proposals to boost results;• Management of multidisciplinary team to implement accessible websites, with teams composed of programmers, designers and journalists;• Creation of digital and material campaigns to support customer relationship; • Planning, generation and nutrition of leads through marketing automation tools;• Relationship actions with customer and stakeholders;• Management of internal and external events.• Results obtained: Reduction of time in project implementation by 30%. -
Marketing And Product ManagerPositivo Tecnologia Feb 2012 - May 2013São Paulo• Management of commercial and editorial team;• Preparation and implementation of marketing strategies and budget with the commercial board;• Expertise with B2B and B2C marketing planning and strategies and engagement marketing;• Analysis of metrics and KPIs for strategic decision making;• Implementation and dissemination of the Mundo Positivo website, enabling the expansion of advertising sales;• Analysis and negotiation of various content partnerships for dissemination on the internet portal, aiming to offer a diversified content;• Management, programming and result analysis of digital ads for AdWords and Facebook clients;• Seeking business partnerships via advertising agencies or clients to sell ads;• Result obtained: Portal audience augmentation, achieving a position among the 10 largest in Brazil. -
EditorOlhar Digital Nov 2010 - Apr 2011São Paulo• Survey of guidelines for the program, to define the subjects to be produced, taking technology content to increase audience;• Development of cross media technique between television and the website, generating an optimal visitation to the website and consequently increasing results;• Negotiation among partnerships for portal´s content dissemination, resulting in greater visibility of the materials;• Application of techniques to improve interactivity and to ensure the increase of website audience; -
General Manager - Pr ManagerDrone Comunicação Sep 2009 - Oct 2010São Paulo• Development of business strategy for customer prospecting;• Budget management, ensuring budget compliance;• Development of communication plans for various clients;• Clipping analysis, to prove results of actions;• Planning and organization of events for various products launch through press conferences, experimentation and product analysis;• Results obtained: 40% increase in the number of customers. -
Communication And Internet ManagerPositivo Tecnologia May 2007 - Aug 2009Curitiba• Organization of events for press and customers, with the purpose of presenting the company's launches;• Development and monitoring of KPIs.• Monitoring and development of product communication and news from Positivo Tecnologia, ensuring increased disclosure of the company and its products;• Weekly competition analysis, to ameliorate product distribution strategy and to launch new campaigns;• Responsible for internal and external company communication including financial results, since the company has shares, in the stock market;• Development and implementation of the institutional portal, focusing on products, offering greater corporate visibility;• Creation and participation in internal committees with other company boards to discuss specific issues, such as customer service;• Results obtained: More than 100% increase in the news published about the company. Increase in the awards received by Positivo executives and products. -
Content ManagerOlhar Digital Jul 2006 - Apr 2007São Paulo• Survey of agendas for the program, to define the materials to be produced,bringing technology content to increase the audience;• Development of a crossmedia technique between the television and thewebsite, generating more visits to the website, to increase results;• Negotiation of partnerships for the dissemination of content on portals, forgreater visibility of the materials;• Application of techniques to improve interactivity and ensure an increase inthe site's audience. -
Special EditorEditora Abril Mar 2005 - Aug 2006São Paulo•Editor of largest IT magazine in Brazil, testing and comparing hardwareproducts– Info Exame; -
Marketing DirectorIdg Computerworld Jan 2004 - Feb 2005•Definition of marketing strategies and coordination of marketing actions;•Management of all IT infra-structure for the company•Control of printing production and the distribution of the magazines•Develop the strategies for new products with market research -
PublisherIdg Computerworld Oct 1995 - Sep 2002São Paulo•As Publisher, I had full responsibility over the editorial content and graphicdesign of the publications;Page 4 of 5•Responsible for the design & development of PC World’s website(www.pcworld.com.br);•Definition of marketing strategies and coordination of marketing actions;•Development of special projects with major clients like Microsoft, Okidata,Samsung and LG;•Coordination of a team of 15 highly-skilled people, all working directly withinformation technology;•Direct contact with advertisers;•Management and control of the revenue and expenses of the publications;•Setup and coordination of the department for circulation, focusing both onsubscriptions and newsstands sales, for all the company. -
Diretor EditorialPc Magazina Brasil Jan 1992 - Oct 1995São Paulo•Responsible for the editorial content of the publications - PC Magazine andWindows Sources;•Coordination of major marketing projects, like special inserts, and promotionsin exhibitions;•Team leader for editorial and graphic production, and printing;•Management of the yearly budget;•Administrative management of the publications, controlling revenue, expensesand business objectives.
Duda Salvato Education Details
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Electrical, Electronics And Communications Engineering -
Journalism
Frequently Asked Questions about Duda Salvato
What company does Duda Salvato work for?
Duda Salvato works for Personal Tech
What is Duda Salvato's role at the current company?
Duda Salvato's current role is Marketing and Communication Manager.
What schools did Duda Salvato attend?
Duda Salvato attended Espm Escola Superior De Propaganda E Marketing, Escola Politécnica Da Usp, Faculdade Cásper Líbero.
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