Dudley is a marketing professional with over 30 years of experience in consumer and business-to-business marketing developing, planning, implementing go-to-market strategies and programs. His experience includes working with organizations ranging in size from startups to Fortune 100 companies. He is author of "Marketing Direct: Breaking Through The Clutter," released in August 2015. Marketing Direct is an easy to understand, practical road map and guide to help marketers make effective use of direct marketing to break through the marketing clutter that is overwhelming both our digital and non- digital worlds.He has provided marketing consulting services to and has also held major marketing, advertising and merchandising management positions with some of the nations leading manufactures, retailers and direct marketers. His industry experience includes: information technology (hardware, software and services); retail; the direct marketing and catalog industry; consumer packaged goods: and business and financial services sectors. His product marketing and merchandising experience covers a wide range of products from computers and software to apparel, home furnishings, furniture, electronics and sporting goods.Dudley has given hundreds of presentations and workshops on marketing and direct marketing. His Marketing Planning 101 Workshop has been seen and participated in by more than 100,000 marketing and sales professionals. He is available to conduct workshops in-house for your organization and also regional ,national and international conferences. Specialties: Marketing Tools & Applications Design & Development; Strategic Market and Campaign Planning: New Customer Acquisition and Lead Generation; Customer Retention and Reactivation Programs; Multi-Channel Marketing: Direct Marketing; E-commerce: Catalog; Database Marketing & Analytics; Competitive Analysis & Market Research; Product Development, Merchandising and Solution Packaging