Driving demand for Kalungi's full-service growth agency services for B2B SaaS as well as their popular line of products, including the Atlas Hubspot Theme and the T2D3 Masterclass and Book. GTM strategy and product planning, content, team management, reporting.

Fractional means you get senior level strategy, leadership and ROI in marketing, but only exactly where and how it is needed. This keeps your company flexible and efficient as you go to market.As a certified T2D3 Practioner, I use a proven GTM playbook, so you get where you need to go. It focuses in on customer pain points and applies rapid learning to target the right persona segments. It broadcasts authentic brand awareness and fosters a nurturing customer journey to yield qualified leads that convert.Work is based on data, holistic Asana planning, clear OKRs and 90-day sprints.• Strategic planning: scalable acquisition channels, competitor intel, gap audits, budget• Narrative: personas, differentiated product/service storytelling for investors and customers• Owned media: SEO, email, social media, informative content, landing experiences, CRO• Holistic funnels: Hubspot CRM, paid media, partners, offers/education for every funnel stage• Analytics: data collection and analysis, Big Data, dashboards, SEMRush, targeting• Team: hiring, project management, execution, agency oversight, full creative suiteClients include:• Martech SaaS B2B: GTM, targeting, analytics, Hubspot• Fintech SaaS B2B: growth strategy, targeting, analytics, Hubspot optimization, partners• Precious metals retailer B2C: branding & marketing stack overhaul, SEO, paid media• Livestream/podcast network B2C: launch strategy, funnel, platform, show development • Real asset storage provider B2B: product development, patent, fundraise• Digital revenue generation agency B2C: team hiring, analytics, CRO, collateral• Digital healthcare agency B2B: growth strategy, webinars, paid media, SEO

Key advisor helping grow the world's largest community of fractional leaders from 0 to 6000 members in 12 months. Leader of So-Cal events, including monthly member meetups.

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Founded an award-winning B2B & B2C ecommerce agency driving online revenue growth for over 200 brands with data-based SEO, CRO & full-funnel advertising. Serving known logos in fashion, beauty, celebrity, health, consumer tech, insurance, financial services and more. Built a team of 30 and a full creative studio. Active employee volunteer team for animal rescue. I sold the agency in a 2022 exit.

Drove a $24 million analytics-driven campaign for precious metals to bring hundreds of targeted inbound leads per day and over $1B in sales.• TV commercials, influencer sponsorships, advertising, sales acceleration, email to bring qualified conversations• Crisis communications and PR agency relationships to build/protect brand awareness• Content (print, digital, audio/video) to boost engagement, enhance SEO and build loyalty• Integrated co-marketing partnerships (Disney, U.S. Mint, Royal Canadian Mint, etc) with print, radio, TV, search, display, email, social media and PR to boost brand & lead generation• Contests, specials, offers and incentives to increase lead flow, conversion, order size, reorders

Rebranded and launched cohesive digital presence for 25+ business units of Fortune 15 healthcare giant. Ground-up redesign of McKesson.com and Intranet for 30k employees. Deep content platforms for advocacy in clinical bar coding and patient safety technology. Promotion for robotics and automation, software and more.

Founding executive in innovative real-time financial media community and mutual fund investment company. Community development, financial livestreaming and blogging, Super Bowl advertising, PR and advocacy campaigns. This investment/new media startup gave mutual fund investors a level of transparency that has never been equaled.

Promoted and protected the image of the firm globally in over 20 emerging and developed countries; grew influencer profile of investment leaders around the world. Drove the firm’s first-ever consumer branding campaign and digital marketing. Alliance Capital was a publicly-traded mutual fund giant with the largest research department in the industry.

Boosted influencer profiles, marketed the firm’s investment products and research in media, video and print and wrote its first ever annual report for all employees. Scudder developed the first no-load mutual fund in the 1920s and had one of the industry's biggest pure research departments.

Served within Ogilvy PR's New York-based financial services practice as an intern, writing press materials and pitching stories to reporters.