Mark Duffin Email & Phone Number

Carmel (Indianapolis), In

Provided leadership and direction to all operational, financial, HR, and personnel matters within the organization.Key Achievements:* As COO, and in tandem with the CEO, transformed 5MetaCom into a top performer within the U.S. ad agency industry. Expert third party review of 5MetaCom’s performance vs. agency peers ranked 5MetaCom 2nd in a field of 400 agencies.* Directed process improvement, change management, and performance management initiatives.* Created scores of strategic and tactical marketing plans for technical and scientific products.* Created numerous marketing models and processes (examples below except on iPad and iPhone)* Accountable for information technology, software programming, networking, and server engineering.* Creator & software developer of MetaNet intranet web application, which is a content management web application for publishing news and enterprise information resources. * Creator & software developer of MetaGallery intranet document manager. MetaGallery is a highly intuitive and graphical web application for sharing documents within an enterprise.* Creator & software developer of MetaSystem Ad Agency line of business software system, which is an integrated advertising agency application, automating production services billing, media buying & billing, AP, AR, GL, traffic management, HR, project management and purchasing functions. * Creator & software developer of MetaHire employee hiring process/system, a semi-automated human resources system focusing on attracting, tracking, evaluating and ranking employee candidates to provide fast, effective and cost efficient hiring of talent.* Led risk management initiatives, strengthened internal controls and created labor utilization measurement systems to improve profitability by improving employee and departmental productivity.* Developed accurate and reliable financial reports and reporting systems aiding business decision-making.

Indianapolis, Indiana

Indiana National Bank was Indiana’s largest bank before merging with NBD National Bank in 1992. Responsibilities:- Mergers & Acquisitions Finance & Accounting (1987-1991)- Profit Planning Director (1985-1991)- Manager of Automated Financial Systems (1983-1991)- Cost Financial Analyst (1980-1983)Key Achievements:* Performed financial analysis and accounting for significant transactions including mergers and acquisitions of financial institutions and sale/leaseback of office buildings.* Creator & software developer of AIIRS (Array Instruction Interpreter & Reporting System), an IBM mainframe spreadsheet language for automating periodic financial reporting at department, division, group, company and holding company levels.* Creator & software developer of Standard Cost Modeling System, a mainframe computer system developed to reduce analytical labor required to conduct standard cost studies while improving study accuracy and providing a clear auditing path for study reviews. Standard cost studies provide support for pricing/margin decisions for products and services sold to the marketplace and as a basis for internal interdepartmental transfer pricing.