We create brand identity programs and advertising communications for senior/boomer, lifestyle, financial, health/personal care, package goods, and travel/leisure brands.🔹 Provided the branding framework to promote a new Assisted Living community in Fresno.🔹 Set up social media platform including FaceBook and LinkedIn for several clients.🔹 Lead PR efforts that have secured stories on local television, radio and print to promote new Assisted Living community. 🔹 Worked closely with Media Director and Creative Directors to devise a successful promotional strategy to generate leads through invitations to social events. Program includes print, online ads, social media, direct mail and email.🔹 With creative partners, created a successful blog that helps distinguish Paintbrush Assisted Living and Memory Care from its competitors.

Provide strategy, brand management, marketing, market research and advertising services for products and services in healthcare, biotechnology, medical technology and non-profit sectors. Manage personnel, budgets, client services and new business efforts. Some highlights: Lead marketing efforts for 15 hearing centers owned and operated by Luna Family Hearing. Create and execute against marketing plan, set budgets, set messaging and social media platforms, conduct competitive reviews, write creative briefs. Supervised roll out of marketing services group for gene sequencing/biotech company Ilumina. Coordinated efforts between onsite and offsite teams including an offshore creative/ production team based in India.  Completed positioning study for Zimmer-Spine to develop a messaging strategy consistent with the 510K submission for the product; devised marketing plan that successfully launched Dynesys, a non-fusion spinal treatment. Conducted awareness survey for Alameda County Medical Center, focusing on name, mission and areas of expertise. Coordinated survey development in English, Spanish and Chinese. Used innovative contact strategies to reach non-phone users and respondents without fixed addresses.  Developed practice development tools for urologists specializing in robotic prostatectomy. Acted as chief strategist for integrated marketing and advertising campaign for Zounds Hearing, a hearing aid manufacturer and retailer. Provided quarterly national competitive analyses on a market-by-market basis. Fielded national study on practice management for audiology professionals in 2011. Published first comprehensive study of practice management software usage by this group. Wrote related articles and conducted training seminars for industry on practice management. Fielded national study of senior-oriented services in light of Medicare Reform Act of 2004. Results published and presented at national conference of the American Society on Aging.

Led an advertising and marketing team that included onsite creative services and project management, and offsite copywriting, project planning and project management, supplemented by a mirror organization off shore in India for a biotech company located in San Diego, CA. Worked closely with each of these teams in melding them into a cohesive working unit that added tremendous value to the client. Directed project team efforts that streamlined the project-initiation-through-completion process. Shepherded creative concepting efforts that clarified and strengthened client value propositions with their customers. Worked closely with individual client teams on strategic issues and allocation of resources.

Acted as subject matter expert for Zounds Hearing client. Performed regular competitive analyses. Assisted VP of Research with product positioning. Wrote brand briefs. Educated junior staff on hearing industry. Worked closely with agency general managers on strategies to move client towards a strong and defensible competitive position.

Began as Account Executive and progressed to Account Supervisor before taking on Vice President duties. Supervised programs for multiple industries including automotive, finance, healthcare, medical technology and consumer packaged goods.Advertising: Directed consumer print ads for medical device company, Urologix, that generated huge consumer response as well as news stories in print and broadcast media.Marketing: With V.P. of Research, analyzed all external communications and created a book of guidelines for Medicare Advantage provider, Secure Horizons. Project led to additional strategic assignments with Secure Horizons.Market Research:  For Kraft Foods, led ideation seminars on new product development and communication strategies for influencing mature women. For Unum, PaineWebber and Wells Fargo, set strategic direction for the development of lifestage-based customer segmentations which then became bases for marketing programs. For Urologix and Miracle-Ear, directed brand positioning research projects, including qualitative and quantitative research, for both consumers and the distribution channels.Relationship & Channel Marketing:  For Kemper Mutual Funds, developed marketing rationale and managed client needs for custom-published magazine designed as retention tool for high net worth investors. Co-created a training program for participating financial advisors.